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Feasibility study re operating a small ESL business

 
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eslegypt



Joined: 22 Dec 2004
Posts: 9

PostPosted: Sun Dec 26, 2004 1:41 pm    Post subject: Feasibility study re operating a small ESL business Reply with quote

I am interested in conducting a feasibility study on operating a small ESL business teaching adults in one of the smaller cities in Egypt (not Cairo or Alex). e.g. cities like Damietta or Port Said with a population of 500,000 each.

I see lots of information available on teaching and what schools are good/not good to work for, but I never see any tips on evaluating ESL as a business opportunity. Can you point me to any published material, web sites or individuals?

I want to know what the factors are that I need to consider. e.g. population to income to competition to need to advertising, etc.

I have many years experience in Information Technology as a project manager and analyst in Canada, plus I earned by CELTA certificate last year. My husband is Egyptian and we are hoping he could do the marketing. We would hire another native English speaking person to teach. I would teach part time and manage the business part time.
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