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Will big franchises in Brazil corner the efl market or ...

 
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defreitas



Joined: 23 Apr 2011
Posts: 4
Location: Bolton

PostPosted: Sat May 14, 2011 4:05 pm    Post subject: Will big franchises in Brazil corner the efl market or ... Reply with quote

will smaller, individual schools still manage to survive ?

df
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labomba



Joined: 28 Apr 2009
Posts: 31

PostPosted: Sun May 15, 2011 10:11 pm    Post subject: Reply with quote

Brazil has always been dominated by big chain langauge schools. Always thought it strange seeing all the Wizard adverts at the Serie A football matches. Thats an English school! But they have 1200 or so Wizard schools in Brazil.
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icehockey23



Joined: 28 Feb 2009
Posts: 71

PostPosted: Mon May 16, 2011 2:50 am    Post subject: Reply with quote

The EFL market in Brazil has already been cornered by the big franchises.

However, smaller individual schools can and do survive. I would guess that it is probably getting harder for them to do so especially in larger markets.

If you are a native speaker and willing to put a lot of time and effort into it - I would say just forget about the schools and build up your own network of private students.
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texanteacher



Joined: 15 Mar 2011
Posts: 9
Location: Salvador, Brazil

PostPosted: Wed May 25, 2011 10:21 pm    Post subject: Reply with quote

Yeah, I totally agree with Icehockey.

I make more money with my private students than by working with language schools.

Next step to get out of teaching English in Brazil (if you have papers that is), is to save some of this money to get your own business up and running.
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ShadowCat17



Joined: 30 Nov 2010
Posts: 12
Location: Salvador-BA, Brasil

PostPosted: Sat Jul 16, 2011 7:51 pm    Post subject: Reply with quote

I think the smaller schools have a good chance of surviving, especially if they offer better-quality classes than the big chains.

I don't know about all the big chain schools, but I know that at least one or two use a boring, repetitive method that teaches the students how to parrot more than how to speak. One of my students studied at a franchise school for 5 years and is only at the pre-intermediate level.

From what I've seen, Brazilians like quality and will pay more for it if necessary. So if they find that the smaller schools offer more interactive, more enjoyable classes than the chains, they'll likely become loyal students.
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