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New Slogan: Miraculous Korea
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Smee



Joined: 24 Dec 2004
Location: Jeollanam-do

PostPosted: Wed Jan 27, 2010 2:45 am    Post subject: Reply with quote

Last year they decided they were going to abandon the "Dynamic Korea" and "Korea Sparkling" slogans, and that national branding council or whatever put forth "Miraculous Korea" because it wanted to reflect Korea's technological advances. That slogan looks relegated to that nation-branding page, though. The new KTO slogan is "Korea, Be Inspired":

http://briandeutsch.blogspot.com/2010/01/korea-be-inspired-new-korea-tourism.html
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redaxe



Joined: 01 Dec 2008

PostPosted: Wed Jan 27, 2010 4:50 am    Post subject: Reply with quote

Smee wrote:
Last year they decided they were going to abandon the "Dynamic Korea" and "Korea Sparkling" slogans, and that national branding council or whatever put forth "Miraculous Korea" because it wanted to reflect Korea's technological advances. That slogan looks relegated to that nation-branding page, though. The new KTO slogan is "Korea, Be Inspired":

http://briandeutsch.blogspot.com/2010/01/korea-be-inspired-new-korea-tourism.html


Yes, Korea. Please, be inspired.
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Old Gil



Joined: 26 Sep 2009
Location: Got out! olleh!

PostPosted: Wed Jan 27, 2010 4:51 am    Post subject: Reply with quote

redaxe wrote:
Smee wrote:
Last year they decided they were going to abandon the "Dynamic Korea" and "Korea Sparkling" slogans, and that national branding council or whatever put forth "Miraculous Korea" because it wanted to reflect Korea's technological advances. That slogan looks relegated to that nation-branding page, though. The new KTO slogan is "Korea, Be Inspired":

http://briandeutsch.blogspot.com/2010/01/korea-be-inspired-new-korea-tourism.html


Yes, Korea. Please, be inspired.


Lulz!
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stevieg4ever



Joined: 11 Feb 2006
Location: London, England

PostPosted: Wed Jan 27, 2010 6:44 am    Post subject: Reply with quote

<apologist detector ringing rather loudly on this one>

Joking aside they agree with your opinion therefore they are 'award winning'. Seems to make sense. And just because some journalists - foreign or otherwise - say something, does that mean it is true??

Secondly, how does this tie in with my point about Koreans having a high opinion of themselves in regards to an advert about tourism. I am not making a point about ecomonics.

India, Singapore, Malaysia and Taiwan when used alongside 'miracle' all produced a litany of results. What is your point here?

And why have you included an article about China in there? China is not a province in Korea depsite might what you have led to
believe. Its a separate country, I should know I have spent in excess of three months there. 'China' and 'Korea' sound and look a bit different don't they? I understand that seeing as both are comprised of five letters each and end with an 'a' it may have confused you but nevertheless.

Please learn to read before replying. It might help next time.

crossmr wrote:
stevieg4ever wrote:
Hahahaha classic!

I wonder what the slogan will be next week.

Its just amazing, even having been to over 25 countries myself I do not think I have ever met people with such a high opinion of themselves and their country as Koreans.

<helmet: check>
<bullet proof vest: check>
<camoflauge: check>
<daves' apologist detector: check>

redaxe wrote:
Korea : The Miraculously Sparkling and Dynamic Hub of the Soul of Asia.


Yeah.. its too bad they didn't have outside confirmation that award winning foreign journalists have referred to the country as such..
http://en.wikipedia.org/wiki/Korea,_A_Walk_Through_the_Land_of_Miracles
http://en.wikipedia.org/wiki/Simon_Winchester

or a very quick google news search shows numerous publications referring to what has gone on in Korea as miracle:
http://www.smh.com.au/opinion/politics/truth-in-danger-in-south-korea-20100122-mqq5.html
http://www.forbes.com/global/2010/0118/companies-korea-development-bank-lehman-going-to-market.html
http://www.themalaysianinsider.com/index.php/opinion/breaking-views/50807-chinas-four-phases-of-growth--shahid-javed-burki

That took less than a couple minutes and was within the first page of results. None of those were written by Koreans.

You're right. no precedent for the choice at all..
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curiousaboutkorea



Joined: 21 Jan 2009

PostPosted: Wed Jan 27, 2010 6:59 am    Post subject: Reply with quote

Anyone see the page about E-2 visa requirements from the site?
http://www.koreabrand.net/en/know/know_view.do?CATE_CD=0010&SEQ=149

Anyone have a health check that even remotely resembled what is illustrated by the pictures?

Then again, they're probably not to keen on having accurate pictures. Something tells me it'd be a bit unbecoming for there to be pictures of medical staff staff waving around results for everyone to see. Pictures of staff shoving a paper cup into the teacher's hand and saying "urine, here-uh"(while pointing to a line on the side of a cup) wouldn't be very becoming either.
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crossmr



Joined: 22 Nov 2008
Location: Hwayangdong, Seoul

PostPosted: Wed Jan 27, 2010 7:07 am    Post subject: Reply with quote

stevieg4ever wrote:
<apologist detector ringing rather loudly on this one>

Joking aside they agree with your opinion therefore they are 'award winning'. Seems to make sense. And just because some journalists - foreign or otherwise - say something, does that mean it is true??

Secondly, how does this tie in with my point about Koreans having a high opinion of themselves in regards to an advert about tourism. I am not making a point about ecomonics.

India, Singapore, Malaysia and Taiwan when used alongside 'miracle' all produced a litany of results. What is your point here?

And why have you included an article about China in there? China is not a province in Korea depsite might what you have led to
believe. Its a separate country, I should know I have spent in excess of three months there. 'China' and 'Korea' sound and look a bit different don't they? I understand that seeing as both are comprised of five letters each and end with an 'a' it may have confused you but nevertheless.

Please learn to read before replying. It might help next time.



Oh, I read it and it was garbage.

Anyone who doesn't agree with you is an apologist. Simon Winchester has won multiple awards, so yes he is "award winning". He's written numerous books, and was made an officer of the order of the british empire for his contributions to literature and journalism. I'll take his opinion overs yours any day. Try reading the links before telling others they haven't.

Journalist all over the world refer to things that have happened in Korea as miracle and not just economically.. I've linked to it, and quoted it twice in two subsequent posts but apparently you're too busy strapping on the tinfoil hat to read that, so we'll quote again:
Quote:
Considering what the Koreans endured last century, that's a miracle of human resilience.
So tell me again what that has to do with the economy?

Why did I include an article about china? because it was a very recent one that once again used the word miracle in talking about Korea:
Quote:
and the miracle economy of South Korea

Reading, its a brilliant thing. As I pointed out they were just a couple of very quick articles that I found with no effort that used the word miracle to describe what went on in Korea. they were all from the front page.

We're not discussing other countries. We were discussing why Korea chose the term miracle, and I pointed out that journalists use it on a weekly basis to describe the country so it hardly seems like a strange choice.

I'm sorry your top choice of "stinky stinky poo poo pants - Korea" wasn't chosen. But its okay, you can keep getting your miserable e-rage on at every opportunity.

Quote:
Then again, they're probably not to keen on having accurate pictures. Something tells me it'd be a bit unbecoming for there to be pictures of medical staff staff waving around results for everyone to see. Pictures of staff shoving a paper cup into the teacher's hand and saying "urine, here-uh"(while pointing to a line on the side of a cup) wouldn't be very becoming either.

Try going to an international clinic. They speak english, and the SNU one for example provides translators to go with you if you have to go to other general departments for tests or things.
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stevieg4ever



Joined: 11 Feb 2006
Location: London, England

PostPosted: Wed Jan 27, 2010 7:29 am    Post subject: Reply with quote

You are using this to justify economic achievements, doesn't mitigate anything as to why people should come here does it? I never mentioned anything in regards to their economy.

And my choice seems to be pretty common if this thread / messageboard is anything to go by. If Korea is so miraculous why do they have to keep rehashing their tourism campaigns and tacky slogans to get people to come here?

I travelled across Asia for over 9 months, didn't meet one person who had been to 'Miraculous' Korea, apart from other people who had done ESL. And they had all been ripped off one way or another. Ask them if Korea is 'Miraculous'.

You're an irritating fool by the way. The displeasure has been all mine.


crossmr wrote:
stevieg4ever wrote:
<apologist detector ringing rather loudly on this one>

Joking aside they agree with your opinion therefore they are 'award winning'. Seems to make sense. And just because some journalists - foreign or otherwise - say something, does that mean it is true??

Secondly, how does this tie in with my point about Koreans having a high opinion of themselves in regards to an advert about tourism. I am not making a point about ecomonics.

India, Singapore, Malaysia and Taiwan when used alongside 'miracle' all produced a litany of results. What is your point here?

And why have you included an article about China in there? China is not a province in Korea depsite might what you have led to
believe. Its a separate country, I should know I have spent in excess of three months there. 'China' and 'Korea' sound and look a bit different don't they? I understand that seeing as both are comprised of five letters each and end with an 'a' it may have confused you but nevertheless.

Please learn to read before replying. It might help next time.



Oh, I read it and it was garbage.

Anyone who doesn't agree with you is an apologist. Simon Winchester has won multiple awards, so yes he is "award winning". He's written numerous books, and was made an officer of the order of the british empire for his contributions to literature and journalism. I'll take his opinion overs yours any day. Try reading the links before telling others they haven't.

Journalist all over the world refer to things that have happened in Korea as miracle and not just economically.. I've linked to it, and quoted it twice in two subsequent posts but apparently you're too busy strapping on the tinfoil hat to read that, so we'll quote again:
Quote:
Considering what the Koreans endured last century, that's a miracle of human resilience.
So tell me again what that has to do with the economy?

Why did I include an article about china? because it was a very recent one that once again used the word miracle in talking about Korea:
Quote:
and the miracle economy of South Korea

Reading, its a brilliant thing. As I pointed out they were just a couple of very quick articles that I found with no effort that used the word miracle to describe what went on in Korea. they were all from the front page.

We're not discussing other countries. We were discussing why Korea chose the term miracle, and I pointed out that journalists use it on a weekly basis to describe the country so it hardly seems like a strange choice.

I'm sorry your top choice of "stinky stinky poo poo pants - Korea" wasn't chosen. But its okay, you can keep getting your miserable e-rage on at every opportunity.

Quote:
Then again, they're probably not to keen on having accurate pictures. Something tells me it'd be a bit unbecoming for there to be pictures of medical staff staff waving around results for everyone to see. Pictures of staff shoving a paper cup into the teacher's hand and saying "urine, here-uh"(while pointing to a line on the side of a cup) wouldn't be very becoming either.

Try going to an international clinic. They speak english, and the SNU one for example provides translators to go with you if you have to go to other general departments for tests or things.
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crossmr



Joined: 22 Nov 2008
Location: Hwayangdong, Seoul

PostPosted: Wed Jan 27, 2010 7:56 am    Post subject: Reply with quote

Quote:
You are using this to justify economic achievements, doesn't mitigate anything as to why people should come here does it? I never mentioned anything in regards to their economy.

And my choice seems to be pretty common if this thread / messageboard is anything to go by. If Korea is so miraculous why do they have to keep rehashing their tourism campaigns and tacky slogans to get people to come here?

I travelled across Asia for over 9 months, didn't meet one person who had been to Korea, apart from other people who had done ESL. And they had all been ripped off one way or another.

You're an irritating fool by the way. The displeasure has been all mine.

I never tried to make this about economics. Old Gil was the one who claimed it was all about the Miracle on the Han and economics. I pointed out that journalists have referred to other miracles in Korea, Winchester referred to several in his book, in addition to the economic one.

You claimed they had a high opinion of themselves because they chose the word "Miraculous", I gave links that showed that the term is well in use in several contexts by journalists including highly respected ones all over the world. I never weighed in on whether or not I thought it was a good choice, I pointed out that it is not an unreasonable choice.
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sjk1128



Joined: 04 Feb 2005

PostPosted: Wed Jan 27, 2010 10:24 am    Post subject: Reply with quote

I can't find the article right now, but I remember a journalist writing a couple of years ago about Korea's unfortunate branding, how it was out of touch with reality, and what might truly appeal to visitors. He suggested something that evoked images of Korea's fast-paced life, spicy food, and seedy underbelly (nightlife, drinking, obsession with sex, etc.) without being openly offensive and embarrassing. If I remember right, he came up with

Korea, Red Hot

When I hear that, it conjures up how I really feel about Korea - the good and the bad - much more so than all that silly "official" crap. I always think Koreans would be much better received if they sold themselves as, "We're spicy, baby!" Instead, I get this steady stream of people telling me, "We are the best, kindest, most polite people in world!" We all know that's just a silly lie.
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