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hyundai's suicide ad

 
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Lucas



Joined: 11 Sep 2012

PostPosted: Thu Apr 25, 2013 8:42 pm    Post subject: hyundai's suicide ad Reply with quote

http://news.sky.com/story/1083128/hyundai-suicide-ad-pulled-after-complaints


Quote:
The campaign was created by marketing agency Innocean who are based in South Korea, but their European office made the ad. In a statement, a spokesperson said: "Hyundai understands that the video has caused offence.


Embarassed
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Steelrails



Joined: 12 Mar 2009
Location: Earth, Solar System

PostPosted: Thu Apr 25, 2013 9:28 pm    Post subject: Reply with quote

The ad is shocking now, but I think it has a poignancy and is certainly appropriate to the situation at hand.

We are committing suicide as a species with our pollution of the planet. We may or may not have a second chance. Just like real suicide, the effects of our emissions will hurt those that love us most.

Actually, I think Hyundai should stand by their ad and make a similar one with a normal car that produces the pollution and CO that can be used to commit suicide. Drive home the earth-pollution metaphor. It would be uncomfortable and shocking, but it would be the most significant ad to be released in the 21st century.

The ad certainly did not glamorize suicide.
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le-paul



Joined: 07 Apr 2009
Location: dans la chambre

PostPosted: Fri Apr 26, 2013 1:17 am    Post subject: Reply with quote

i dont have an opinion on this but i want to write something anyway
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