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Liberation wrapper: A way for Japanese women to chow down

 
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JoeKing



Joined: 30 Apr 2008
Posts: 519

PostPosted: Sun Nov 10, 2013 5:43 am    Post subject: Liberation wrapper: A way for Japanese women to chow down Reply with quote

Article and video about how Japanese women were enticed into eating big burgers in public. Pretty smart gimmick.

http://www.orlandosentinel.com/la-dd-freshness-burger-liberation-wrapper-etiquette-20131108,0,1160159.story

"The wrapper is "freeing women from the spell of the "ochobo" mouth" says the video. It also says sales of the classic burger (the big one) to female customers is up 213% from the previous month. "
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mw182006



Joined: 10 Dec 2012
Posts: 310

PostPosted: Sun Nov 10, 2013 6:01 am    Post subject: Reply with quote

That's pretty hilarious...skip to 55 seconds to get right to the money shot.
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buffy



Joined: 12 Feb 2003
Posts: 57

PostPosted: Sun Nov 10, 2013 1:30 pm    Post subject: Reply with quote

Comes with Freedom Fries.
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Pitarou



Joined: 16 Nov 2009
Posts: 1116
Location: Narita, Japan

PostPosted: Mon Nov 11, 2013 2:21 am    Post subject: Reply with quote

Heh. Did you know they called Hamburgers Liberty Steaks during WWI. (Because Hamburg is in Germany. Who knew?)
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