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edwinagirl
Joined: 05 Jul 2004 Posts: 68 Location: beijing
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Posted: Sat Aug 21, 2004 8:45 am Post subject: EF rumours |
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I've heard rumors about how EF are going out of business recently on this forum. Since I'm now invovled in a DOS context I can tell you what's going on.
First, EF are indeed having huge problems in China, but I don't think they are in danger of going out of business. Actually, the problem is that they've sold way too many franshises to way too many people without proper regard to whetehr or not those people could or would deliver a decent service. (Generally speaking they do not.) This is damaging the EF brand name and now seems like a dumb strategy - franchise fees are too low and EF have trouble getting the payments.
The whole thing has a risky air to it - franchise laws are unclear and the partners are more than willing to shaft EF whenever they can. The HQ in Shanghai are having an unmitigated nightmare trying to deal with 50 or so franshisees. Now EF are buying back their franchises and closing schools in Shanghai in an effort to straighten things out. However, that is very, very costly and there is a tension at HQ that you could cut with a knife. The managers made the mistake of thinking they could get endless amounts of cash from Sweden, but they will not. Revenues generally tend to be OK throughout the country but as I say that money is not filtering back the EF becuase the franshisees are shafting them. I'm not sure what EF's "core competencies" are supposed to be, but franshising was never one of them. Someone said the Swedes were clever - it doesn't appear so from inside EF.
Just to clear up something: It is Wall Street who are going bankrupt in Spain and Brazil. Their days are numbered. Watch out. |
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mike w
Joined: 26 May 2004 Posts: 1071 Location: Beijing building site
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Posted: Sat Aug 21, 2004 10:12 am Post subject: |
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I suspect that if the EF management find out about this posting, that you won't be involved in a DOS context for very much longer.
But thank you for clarifying the situation, and good luck. I think you'll need it! |
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Ludwig

Joined: 26 Apr 2004 Posts: 1096 Location: 22� 20' N, 114� 11' E
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Posted: Sat Aug 21, 2004 4:14 pm Post subject: Re: EF rumours |
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| edwinagirl wrote: |
| This is damaging the EF brand name [...] |
They seem to be doing quite a good job at that themselves. I see that EF now openly compares itself - indeed, is inspired by and strives to emulate - McDonald's:
http://www.englishfirst.com/partnersinfo/what.asp
"McDonald's success shows how right Ray Kroc was. At EF English First, proudly we [sic] honor this same ideal."
I must say, I feel a tad sorry for those that work for this outfit. It can not be too overly nice to be openly compared to fast food workers. |
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TEAM_PAPUA

Joined: 24 May 2004 Posts: 1679 Location: HOLE
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Posted: Sun Aug 22, 2004 4:50 am Post subject: Fast Food |
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I must say, I feel a tad sorry for those that work for this outfit. It can not be too overly nice to be openly compared to fast food workers.
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Well put, also reminds me of the book I have just read "Fast Food Nation" by E.Schlosser.
His analysis of the fast food industry (Macs in particular) reminds me a lot of working for EF.
T_P  |
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AsiaTraveller
Joined: 24 May 2004 Posts: 908 Location: Singapore, Mumbai, Penang, Denpasar, Berkeley
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Posted: Tue Aug 24, 2004 6:14 am Post subject: |
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Herr Ludwig, the great critic of others' online writing style, has a peculiar stylistic quirk of his own.
Witness his obsession with the phrase "too overly".
Writing "too overly" is like writing "small in size" or "few in number" or "blue in color" or "refer back". What would you say to students who use the adverbial phrase "too overly"?
I'd take the opportunity to teach such students the meanings of the words "redundant" and "affectation". Then I'd advise them not to pursue an M.A. in Linguistics.
| Ludwig wrote: |
It can not be too overly nice to be openly compared to fast food workers.
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| Ludwig wrote: |
It should not be too overly challenging to ascertain the whereabouts of a school for migrant children in Beijing, however, after all, it is called 'the streets'. |
| Ludwig wrote: |
After all, it certainly does not seem too overly challenging to "continue this list" (and, to be frank, it was a tad embarrassing that anyone would think that it would be). . |
| Ludwig wrote: |
| People who are just entering the TEFL or TESOL world" do not fare too overly well when applying for professional teaching posts in Hong Kong. |
| Ludwig wrote: |
| Such western women can be seen in Shenzhen, for example, running around like headless chickens, chasing after the 'wife beater'-wearing men (who are for ever adopting the 'king of the world' pose), dodging the barrage of spit as they make their approach for the initial chat up, finding it hard not to be too overly excited by the cheap plastic shoes, Spiderman socks, and thick, black, ugly hairs growing out of distorted and deformed obligatory facial moles. |
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bgreytak
Joined: 21 Aug 2004 Posts: 6 Location: Hong Kong
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Posted: Tue Aug 24, 2004 12:28 pm Post subject: EF Should be more careful when selling franchises |
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| I worked for EF Nanchang for 2 months last year and it was a nightmare. Many promises were made but none kept. We even had a visit from Shanghai and told the EF rep, I believe his name was Mark, about the problems, ie: management told us to lie to him about the number of students we teach, management threatened us with jail if we didn't lie to him, etc. The last straw was finding out that in 16 months of operation, 16 teachers had left before their contracts expired because of the same problems we faced. Now, EF headquarters knew about the other teachers leaving but chose not to tell us until three of us left under dark of night for fear of retaliation by management. It was only then that EF Shanghai related to us about all the problems they had been having with EF Nanchang. To be fair, the accomodations were fine and we did get paid on time but, they held our passports for 6 weeks and only gave them back when we said we were going to call our embassies. All this amounts to a very interesting first overseas experience for me. I am sure not all EF franchises in China are run poorly but from what I have heard, many of them are. |
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Ludwig

Joined: 26 Apr 2004 Posts: 1096 Location: 22� 20' N, 114� 11' E
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Posted: Tue Aug 24, 2004 2:31 pm Post subject: |
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| I am just glad you deem my words worthy of such analysis, 'Asia Traveller'. |
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