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McEFL (English Second, Economics First)
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Malsol
Joined: 06 Mar 2006 Posts: 1976 Location: Lanzhou
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Posted: Tue Jun 27, 2006 3:01 am Post subject: |
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A really great business English textbook was rejected by a Beijing publisher with the following comment " This book is excellent but we do not believe that Chinese teachers could learn how to use it." |
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no_exit
Joined: 12 Oct 2004 Posts: 565 Location: Kunming
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Posted: Tue Jun 27, 2006 7:10 am Post subject: |
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Malsol wrote: |
Clark said:
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You get paid good money for being a good teacher and making yourself indispensable to school. When the school realizes that they have to pay you more or risk losing you then a good teacher will inevitably get paid more. But to do this you need to be seen as a value. |
No one is indespensible at McDonald's and no foreign teacher is indespensible in any Chinese school.
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Untrue. In fact, more untrue when applied to private schools like EF. It is a well known fact at our school that when a teacher leaves, the school loses some students. A popular teacher leaving the school can have a very negative effect on enrollment. My last day at my school was Sunday and I had an entire class tell me they would not sign up for the next semester unless I came back. No matter what you might think, these schools highly value class turnover. The school might recruit say, 10 new students every week, but in that same week there are at least 40-60 students potentially re-enrolling for another semester of courses.
In fact, and I can't speak for all EF centers, but at my former center popular teachers are given very nice incentives to stay on and sign a second or third year's contract. There are teachers, good, experienced teachers, not backpackers, who are on there third or fourth contract for that reason.
Your logic is fine when applied to PUBLIC schools, where the kids don't have a choice, but it falls apart when you talk about private schools, which are all about customer satisfaction. The parents enrolling their kids at EF are at the top of the social ladder here in Kunming. The tuition is not cheap, and they want the best for their kids. EF bends over backwards to make parents happy, which means that good teachers are duly rewarded.
There is another school in town where classes cost 150/RMB per hour TOTAL (divide it up among 20 or so kids and compare to EF, which costs, if you do the math, about 35RMB an hour). The school hires just about anyone with a pulse for as cheap as possible. The parents don't expect much, because the tuition is ridiculously inexpensive compared to a place like EF. Nevertheless, I took a part time job teaching there just for extra cash, and they paid me more than double what the other teachers were making, simply because they wanted to have someone experienced who knew what they were doing on staff. The classes I taught only basically broke even, but they still kept me, because I was good for the school's reputation.
I'll reiterate. If you're a good teacher, you can find a good job. In fact, I've found more good teachers at private schools than in public, simply because the school has a vested interest in hiring teachers who know how to teach. |
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englishgibson
Joined: 09 Mar 2005 Posts: 4345
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Posted: Tue Jun 27, 2006 7:52 am Post subject: McEFL (English Second, Economics First) |
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No_exit, that's “untrue for the EF centers that I worked in”!
One that I worked for popularity was secondary to the ego of the center’s Center Manager. My lovely students didn’t matter, when I got paid less than my EF contract outlined. I scooted and amazingly was approved to the Director of Studies position at another EF center right after and that approval went all by the EF Head Office.
I was quite popular with my students at another EF center and I was the Director of Studies there. Many students wanted me to teach them on after the course finished. However, the employer saw some kinda evil in me, since I didn’t go with lies and send correct reports to EF Head Office in Shanghai. Further more, my employer’s ego was damaged when I threw in an enquiry into my tardy flight reimbursement. It was my second year with that EF center. Well, I got fired and those students were told I left town, even though I didn’t. When I met some of them later, it got sooo interesting.
A rather reasonable Beijing publisher, Malsol.
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Vikdk I find it offensive that you would compare your whining about how much a school may or may not pay with the struggle that certain minorities go through! I think that you need to take a step back and appreciate how well you have it here. |
Clark, as you might find certain approach of others offensive, they might find offensive how inexperienced, self-centered and ignorant you sometimes are.
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I'm with no_exit on this one. |
And what are you on there, Clark? Pay attention to the topic (that you have little experience with) real problem of the EF English First franchise, its centers and its unfortunate employees experiences. You only read on EF. What’s not written, you don’t know. Further more, you advertise schools in Taiwan and China and that’s on buxiban site. Doesn’t that make you bias? Don’t the schools provide you with “something to advertise”? Don’t you advertise EF centers on your site? Yes, you are WITH the ones (schools) that provide jobs to foreigners. Not that no_exit is one of them, it’s just that you are such a “troll” sometimes.
By the way, don't even start with that "I said, she said, he said" thing.
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These language schools are giving these customers good presentation and prestige-They don't need a high quality of foreign language; somewhere down the road they'll get it/get in through the back door. |
Well, interesting....
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…many Chinese teachers fear interaction with FTs that will make the glaring weaknesses in their English ability all the more apparent. Discussing teaching tactics/textbook use would also reveal incompetence not only at English but, in their minds, their performance in the classroom. The FT is a necessary evil in many places, a presence which constantly reminds the CT that he/she doesn't speak English fluently, and that there is still much for him/her to learn about English. Avoiding the FT helps the CT avoid his/her own incompetence. |
Quite true unfortunately. Shall we all support this kind of “incompetence” further on, or shall we say “that’s enough”? Many of those “incompetent” ones direct, manage “FTs”, and tell “FTs” what to do and even their foreign academic directors are obliged to follow. In EF English First franchise in China that “incompetence” runs it all. Ladies and gents, enjoy your McEF hamburgers!
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One of many conclusions that can be drawn here is that regardless of how much of a catch the school perceives you to be, not matter how many hours you prepare, practice your jocular grin, and get that little curlicue just right before class, you are still disposable if your presence interferes with profit margins. An example: the two "highly qualified" teachers at my mill who have much experience and many degrees are being let go because of the cost (or so they were told) of maintaining them. |
Conclusions? This is about McEF french-fries, sorry franchise and not about “disposable” employees. Thanks to “FTs” Chinese learn the real English and thanks to “FTs” EF English First had expanded in China 5-10 years ago. The “incompetence” damaged it tremendously though.
You are surely making a point here from your business prospective, although EF English First (topic) is supposed to have its standards with regards to “qualifications”. Do you run an EF center?
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Why would an institute want to offer wages far above the competition's? Wouldn't they then be at a severe disadvantage in The ESL Game? Some FT from England who speaks super standard English and has multiple degrees in Teaching English would, I presume, want to be compensated for what he/she has accomplished in his/her English Teaching career. Having a school full of these gems would make the place shine, but would also require a hefty electricity bill at the end of each month. Owners, directors, distant overseers: they know students will come, and parents will pay money even if the FT only manages a dull, brown glow from time to time. |
McEF is supposed to have one standard salary for its “FTs”. Centers “electricity bills” vary depending on location. EF centers’ “owners” “shine” due to their guanxi and wealth, although they do not “shine” due to their either knowledge in the field of business or knowledge of product they sell. The franchisers are to “direct” them, although the EF owners “direct” the franchisers quite often. That has quite a negative impact on the “FTs” in EF centers in China.
Further more, McEF is supposed to have one standard teaching methodology, although its owners “adjust” those standards according to the business.
Sticking to the topic, the EF English First (McDonalds of education supposedly once) has introduced its quality standards, and uniformity once, but that all has been destroyed by over expanding with the “hungry” EF marketing department misadvertising EF around China. Bringing McDonalds french fries, sorry franchise to their EF advertising campaign was one of their lame and false attempts to regain the image.
Fellow FTs, there are false expectations you might be offered by the EF English First franchise in China as well as there are risks accepting their jobs. Risks come with frequent changes in management of the EF Head Office in Shanghai as well as with management at individual centers. Further more, there is a number of FTs that have been highly displeased with the organization in China.
Don’t be fed with contaminated burgers!
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Shan-Shan

Joined: 28 Aug 2003 Posts: 1074 Location: electric pastures
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Posted: Tue Jun 27, 2006 8:13 am Post subject: |
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The competition among ESL schools where I am is starting to get rather nasty. There's one institute constantly advertising: they've plastered every single newspaper stand in the city with either their "3 Witches of the Blasted Heath" photo, or a group photo of the creepiest FTs in all the land of China. Some of the headlines they use indirectly slam the competition's supposed ineptitude at test preparation classes. My response would be that if their school is the only sure place to learn English, why do they feel that everyone in the city must see their image everytime a magazine or bottle of sacchrine enhanced green tea is purchased? Wouldn't word of mouth be sufficient?
Another school, much newer than the one mentioned above, now assists passengers to prepare for the next stop. The school is called "Enjoyed English" (now that's not "Enjoy" but "Enjoyed", perhaps implying that those who once enjoyed English, but fell afoul with the language, can now rekindle their previous romance via this new school). So every time one rides the 809, it's "Learn English, Learn English well. Enjoyed English reminds you (enter stop name) has arrived".
I've only ever seen two EF advertisements here, both quite innocuous and unimposing. |
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no_exit
Joined: 12 Oct 2004 Posts: 565 Location: Kunming
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Posted: Tue Jun 27, 2006 8:57 am Post subject: Re: McEFL (English Second, Economics First) |
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englishgibson wrote: |
No_exit, that's �untrue for the EF centers that I worked in�!
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No, in fact, I was talking about private schools in general, not just EF, not just my old center. Private schools want to make money. Students and parents both like good teachers. If the parents complain about a teacher, the teacher will have problems from the administration. If the students and parents like the teacher, the teacher will be treated like gold. There are very few instances I can think of where a teacher who received glowing reviews and had 100% class turnover was still hassled by the administration. I've worked in several private training centers, not just EF. Every one of them was the same in this regard.
Shan-Shan is right about the competition. While maybe some schools can still get away with just having any old foreigner, the Chinese who are forking out big money for their kids to have top of the line English training want to be assured that they are getting just that. At my former EF center parents would constantly be on the administration's back about teaching, standards, and qualifications. The big private schools can't afford to treat FTs as interchangeable anymore.
Now while you may have had an experience wherein personal vendettas took a precedent over the bottom line ( ), you simply can't characterize that as typical. |
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englishgibson
Joined: 09 Mar 2005 Posts: 4345
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Posted: Tue Jun 27, 2006 9:39 am Post subject: McEFL (English Second, Economics First) |
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Respectfully, while you �may have had an experience� wherein some trolling took a precedent over the �bottom line�. If anyone here is for a �personal vendetta� then what are you here on this discussion for?
Sorry No_exit, I�ve just been trying to stick to the topic, which seems to be rather uneasy on this forum. If Malsol generalized on his quote, then your generalizing is absolutely justified right there.
And yes, Shan-Shan is right about the competition. However, back and again trying to stick to the topic of OP, we/Shan-Shan are getting a bit away again.
�The bottom line� here is that forum readers, newcomers to China become aware of what could happen to them at particular schools, centers or franchises, which in this case is EF English First, isn't it
Generalizing when the topic is given kind of takes it away, doesn�t it?
By the way Shan-Shan, I must admit you�ve got me with that �ENJOY(ED) ENGLISH� story there above. There�s a language center called �Enjoy English�, which is a CLONE of one EF center�s owner. What a coincidence that you�ve mentioned it.
Be aware that there are a few EF CLONES operating in China. Be aware that you could be signing in for one EF center and later asked "nicely" to move to another...."CLONE"...by the same employer
Peace
and
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vikdk
Joined: 25 Jun 2003 Posts: 1676
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Posted: Tue Jun 27, 2006 9:55 am Post subject: |
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dont worry folk we should be believe in no_exit - after all kunming is such a typical place to guage the chinese ESL industry from - you know in Kunming if they aint happy with a mill they have at least a 1000 others to choose from  |
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Gregor

Joined: 06 Jan 2005 Posts: 842 Location: Jakarta, Indonesia
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Posted: Tue Jun 27, 2006 10:03 am Post subject: |
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I don't really see the point in arguing about a particular school. EF takes a lot of crap, but if the school is well run and treats the teachers well (two things well within my scope of influence as a director of studies), the teachers want to stay, and they choose to stick with EF rather than a different job.
If you don't agree that the benefits to working for EF are good, then by all means don't sign the contract. No skin off MY nose, even back when I was an EF DoS (and I will likely be one again - I liked the job).
I'm not advertising, whether you believe that or not. Obviously, the mods for this forum can recognize that. Hell, I don't even WORK for EF right now.
But my experience with them is the same as my experience with the French - very positive. Both are under-rated and undeserving of the bad reputation they somehow managed to get. There are bad French people, and there are bad EFs. But in my experience, if you GIVE good, you GET good.
And I want to defend both.
The French, even in Paris, were very helpful to and sympathetic with me.
And EF has always been a good, steady source of income, and the medical insurance actually paid for surgery for me, and I have never had any trouble with them (except once, trying to get paid, but that was EF Corporate, in the US, so it doesn't matter here).
If you disagree, that's fine. I only know my life. But in my own life, I have learned this - when I'm dealt with poorly, I can see at LEAST half of the trouble in the mirror.
As far as dealing with the daily grind, I like what Shan-Shan had to say a few posts back. Get rid of the "F" and the "C" and let's just all be teachers.
Employers (both government and private) don't want that, because it's to their benefit that the two - FT and CT - remain distinct. But it has been my experience that CTs are often receptive to the influence of FTs, if the FT in question is a professional. Both could learn a lot from the other.
That attitude has caused me problems in the past. FTs and CTs in my school get together and both groups (now one, at least as far as the teachers themselves were concerned) take offense at the difference in pay scale.
I've lost teachers over it - the CTs wanting more money, or the FTs getting all solidaritous (forgive my coinage) with the CTs.
But even that is a rare occurrence - the FTs want to keep their cushy jobs, and the CTs are aware that they are being paid a competitive salary in a VERY competitive market.
What is interesting about this thread is the posts that deal with teaching experiences in general. Even the attacks on EF are interesting, if you replace references to EF with ESL in China, generally.
A lot of you don't remember (or else never knew) what it was like to live, maybe even teach, in your own countries. Most of the complaints you have about China are really about anywhere. And many of them (MOST of them?) are unrealistic. For example, education coming before profit. Oh, it's a legitimate gripe. But EF is certainly not the only culprit here, nor is China the only (or even worst) place to find examples of it.
The only real problem I have had with working for EF - or any other company I have ever worked for as a teacher (or printer or mortician) is that they all cater to the well-to-do. This is unfortunate. But I have my own priorities. If I were single now, I might consider dedicating my life to helping others at my own expense. I have never done a lot of that before, but it wouldn't be totally out of character.
But I'm married now, and my wife's happiness comes second only to my whole family's well-being. So I need to make a decent salary, and there we are - working for a company whose clients are wealthy (relatively speaking).
I'd be delighted no end if a company would pay me a livable salary to teach the underprivileged. But in those volunteer programs, the volunteer almost always have to pay for the privilege. Forget about a salary entirely. If a company would offer a decent, but even far-below private or government sector pay to teach people who couldn't afford it but would truly benefit from English teaching, I'd JUMP at the job.
Maybe.
I like my salary, I have to admit. |
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no_exit
Joined: 12 Oct 2004 Posts: 565 Location: Kunming
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Posted: Tue Jun 27, 2006 10:45 am Post subject: Re: McEFL (English Second, Economics First) |
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englishgibson wrote: |
Respectfully, while you �may have had an experience� wherein some trolling took a precedent over the �bottom line�. If anyone here is for a �personal vendetta� then what are you here on this discussion for?
Sorry No_exit, I�ve just been trying to stick to the topic, which seems to be rather uneasy on this forum. If Malsol generalized on his quote, then your generalizing is absolutely justified right there.
And yes, Shan-Shan is right about the competition. However, back and again trying to stick to the topic of OP, we/Shan-Shan are getting a bit away again.
�The bottom line� here is that forum readers, newcomers to China become aware of what could happen to them at particular schools, centers or franchises, which in this case is EF English First, isn't it
Generalizing when the topic is given kind of takes it away, doesn�t it?
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Hey, I wan't trying to attack you. I was referring to your statement about the center manager and caring mor about his ego than, which wouldn't be a very good way to run a business, but which admittedly wouldn't be a first for China either.
The center manager here had a HUGE ego as well, but profit always came first. Profit being the bottom line that I'm referring to. My whole point isn't lost I hope.
And vikdk, please, I'll be the first to admit, Kunming isn't a typical place. And my former EF (I don't work for them anymore either, as of yesterday, heh) may not be a typical center, but I will say that they are very good at what they do, that being making money, which, no matter what the city, would be the aim of all private schools. But if a private school can't recognize that good teachers keep the tuition money flowing in, then they're doing something wrong. I do know that our EF center has quite a few experienced, well loved, teachers on staff and that retaining teachers for the long haul is a priority.
But anyhow, I'm with Gregor. What's the point of arguing about a particular school? I had good experiences with EF. They gave me what I was promised, right to the very end. I'm not even sure what the point of arguing about any of this is. EF is not really unique, private language schools are all out to make a profit. Some see the value in good teachers in relation to their profit making schemes and try to make those teachers happy, and some don't. The ones that do generally stick around and do well, whereas the ones that don't can't get teachers to stay, lose students, and eventually fail. |
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englishgibson
Joined: 09 Mar 2005 Posts: 4345
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Posted: Tue Jun 27, 2006 10:55 am Post subject: McEFL (English Second, Economics First) |
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Hey Gregor. Nice to read your stuff again. The EF (I suppose Erica Insurance) actually paid for your surgery there. How nice. You�ve paid deductibles, didn�cha? Speaking of Insurance, Erica is the EF standard one, isn�t it? Well, the EF centers I worked for had their �practices� not to sign in their teachers to the EF Head Office for that Insurance policy. Guess why? Well, one of my employers once made a lame excuse for it after I argued from my Director of Studies position WHY. In any case, the EF employers I worked for had always only few teachers on their list for the EF Head Office and few others worked without the knowledge of the EF Head Office. GUESS WHY, GREGOR?
You aren�t advertising, and you aren�t working for any EF center as you say now. Haven�t you been involved in the EF Directors of Studies website that recruits/advertises for EF centers in China?
Now, this is unrelated (at least I hope so) but my former EF employer paid cash to her former Director of Studies for recruiting. I found out when I was that EF employer�s Director of Studies myself and I found out about that the hard way, since my predecessor there had been passing on my name cards around North America. The EF Boston USA office filed a complaint against me then. Too bad I knew nothing about that recruiting scheme.
EF English First is one hell of a desperate organization with its EF centers out of control.
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10 to 12 teaching hours (30-40 minutes hours) at a public school often offer only about a 1,000 RMB less than 20 REAL HOURS that is 30 �EF teaching hours� at a risky EF center with a �hungry� employer. Those 30 �EF teaching hours� can become 39 in June, July and August according to EF contract. Further more, those three summer months are with 6 working days per week according to EF contract.
Speaking of that benefits at EF, one of the many �benefits� is that THEY HAVE AN EXTENSIVE MARKETING STRATEGY AT MOST CENTERS, which means that you need to do the �monkey show� aside your �teaching hours�.
With regards to that relatively easy transition to work visa, some (including me once) had to travel to Hong Kong after arriving at the particular EF center. Of course it�s not the center�s problem, it�s just their inexperience or stupi� In any case, my trip to HK was �relatively easy�.
Now, it�s a �relatively� GOOD ADVERTISING above by Gregor. But then there are the facts and those facts say that EF English First is a brand name that has been used by wealthy Chinese employers/investors, who have converted it into their own �MacDonald�s� �cooking their own hamburgers�. That all with the knowledge of the desperate franchisers. EF Franchisers even dropped parts of their royalty fees in some circumstances or turned blind eye on centers accounting practices. (We need more MacDonald�s in China)
So, would you trust a Chinese �hamburger�?
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By the way, Gregor
one who "made good at EF" and they gave him a ..."Trinity/eternity Diploma" too. They had that "program/course" for "some" of their employees and Gregor was apparently one of the chosen ones there. That program was also to "attract foreign employees to EF in China". Well, especially Directors of Studies that were tough to find for such a franchise with "such tasty hamburgers". By the way, you've misspelled his name up there.
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Peace, better work environment to all
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cheers and beers to us  |
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englishgibson
Joined: 09 Mar 2005 Posts: 4345
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Posted: Tue Jun 27, 2006 10:59 am Post subject: Re: McEFL (English Second, Economics First) |
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no_exit wrote: |
englishgibson wrote: |
Respectfully, while you �may have had an experience� wherein some trolling took a precedent over the �bottom line�. If anyone here is for a �personal vendetta� then what are you here on this discussion for?
Sorry No_exit, I�ve just been trying to stick to the topic, which seems to be rather uneasy on this forum. If Malsol generalized on his quote, then your generalizing is absolutely justified right there.
And yes, Shan-Shan is right about the competition. However, back and again trying to stick to the topic of OP, we/Shan-Shan are getting a bit away again.
�The bottom line� here is that forum readers, newcomers to China become aware of what could happen to them at particular schools, centers or franchises, which in this case is EF English First, isn't it
Generalizing when the topic is given kind of takes it away, doesn�t it?
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Hey, I wan't trying to attack you. I was referring to your statement about the center manager and caring mor about his ego than, which wouldn't be a very good way to run a business, but which admittedly wouldn't be a first for China either.
The center manager here had a HUGE ego as well, but profit always came first. Profit being the bottom line that I'm referring to. My whole point isn't lost I hope. .... |
Oh sorry, neither was I.
At least that you've ANSWERED, and quite politely I must say.
But anyhow I am with.....
Cheers and beers  |
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Paul Barufaldi
Joined: 09 Apr 2004 Posts: 271 Location: Beijing
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Posted: Tue Jun 27, 2006 11:01 am Post subject: |
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These schools are so focused on the bottom line that they often miss out on it. With a minimum of investment and organization -and a little heart, they could crank out some fantastic programs. Problem is, the poeple in positions of authority don't really care about quality, just passing the buck and collecting their dough. They go back forth all the time talking about is it a school or is it a business, calling the students "customers" and all this foolishness. They get so caught up in the marketing and money, they forget about teaching anyone English. (IOW more thought and energy go into the marketing than than the actual programs -which are often treated like an afterthought) So the quality of education just depends on sh*t luck, whatever quality of FTs they happen to dredge up. The programs themselves are generally knee jerk, spin marketed nonesense -and the FTs just have to do their best trying to make progress with the students in spite of it all.
Last edited by Paul Barufaldi on Tue Jun 27, 2006 11:13 am; edited 2 times in total |
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vikdk
Joined: 25 Jun 2003 Posts: 1676
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Posted: Tue Jun 27, 2006 11:08 am Post subject: |
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But anyhow, I'm with Gregor. What's the point of arguing about a particular school? |
so am I - its EF as an organisation that can influence future trends, that is so fightening - those individual schools are just components of this educational fungus - the workers (at least those who stay and play the game) are obviously obedient prols  |
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william wallace
Joined: 14 May 2003 Posts: 2869 Location: in between
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Posted: Tue Jun 27, 2006 11:50 am Post subject: |
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Economics- First
Mandarin- Second
Social mores- Third
Foreign languages(English too)-Fourth |
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clark.w.griswald
Joined: 06 Dec 2004 Posts: 2056
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Posted: Tue Jun 27, 2006 12:24 pm Post subject: |
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englishgibson wrote: |
No_exit, that's �untrue for the EF centers that I worked in�! |
I don�t think that it was untrue, it seems that you just didn�t find it to be so in your case. The point is that if you make yourself valuable to the school then they will entertain negotiation so perhaps although you were a popular teacher by your account the school did not see the value in you that you felt you offered them. Of course the schools that you worked at may have just been short sighted and stingy.
The concept of making yourself a value to the school does not apply to every school but a good teacher should be able to find a school that values him or her enough to pay more. As no_exit rightly points out this value is not one of respect and reward but one of pure necessity as losing a good teacher can hurt the business.
So if you want to be a thorn in the side of your school with attitude and complaints, or if you don�t like teaching but just do it because there is no other gig in town, then you probably need to accept minimum wage as no school is going to offer you more. If you enjoy the work that you do, do it well, and work well together with the staff then you are a value just as you would be back home in exactly the same situation.
englishgibson wrote: |
Further more, you advertise schools in Taiwan and China and that�s on buxiban site. Doesn�t that make you bias? Don�t the schools provide you with �something to advertise�? Don�t you advertise EF centers on your site? Yes, you are WITH the ones (schools) that provide jobs to foreigners. |
Come on English Gibson you can do better than trotting that old one out again. This has been asked and answered in another thread with proof that shows clearly that what you suggest is not the case. Got evidence to the contrary then let�s hear it otherwise there is no point discussing that any further.
Did I specificially refer to EF in my posting? I don�t believe that I did. In fact I don�t believe that I referred to any school specifically so where does any suggested bias come into play here? We are all well aware of your preoccupation with EF. You�ve got to learn to let some things go. If you believe that what I posted above is not correct then feel free to present your point of view. |
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