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Sherri
Joined: 23 Jan 2003
Posts: 749
Location: The Big Island, Hawaii
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 Posted: Fri Aug 10, 2007 6:43 am Post subject: |
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| billysmolesworthy wrote: |
| ...can you tell us what the average renewal rate is for the staff? The target renewal rate? Your colleague's rate? |
Good question! Where I used to work in Tokyo, we considered a 60% rate to be average for English classes. It would go up in the 90s for specialized classes for interpreting and translation though.
Students' reasons for re-enrolling are so complex. External factors can range from issues related to the location of the school, changes in their job or home life or finances. Other factors tend to be due to the students' own reasons for studying. So you can be an entertainer for some and they will keep coming back for more, but only if those students want to be entertained. Same for the more serious students, they will not want a clown for a teacher. You have to understand why your students are studying English. Another factor is who is paying, is it the student, their employer, their parents? Students who pay their own way tend to be more motivated than those who are getting a free ride.
Anyway, it is not your job to be worried about this type of thing and you can't blame yourself unless you know the real reason the students decide not to come back and that is sometimes a very complex decision and one that most students will not readily disclose.
At the beginning of any class, you should do your best to find out what your students' expectations are and their goals for the class.
At the end of the class, you may like to try an anonymous survey that students can fill out in Japanese on your teaching. Try asking questions like, Give example of activities you enjoyed / did not enjoy? What do you wish we had covered in class that we did not? How could this class be improved?
It is good to be concerned about how your students react to your lessons. It is the sign of a reflective teacher and those are the teachers who usually excel, but do it for yourself and for your students, not so that the school can make more sales! |
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womblingfree
Joined: 04 Mar 2006
Posts: 826
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| Posted: Fri Aug 10, 2007 12:21 pm Post subject: |
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| Glenski wrote: |
| I don't know any eikaiwa that has its foreign staff doing the sales pitches to get students to renew. |
It depends on the branch, but Aeon and Geos both generally pressurise the teachers to get renewals.
They have sales campaigns as well where you have to hard sell dodgy, grossly overpriced 'learning' materials that the students almost certainly don't need.
The roles of sales and language instruction should most certailnly be kept seperate. It alienates both teachers and students alike. |
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billysmolesworthy
Joined: 18 Mar 2007
Posts: 26
Location: Hamamatsu, Japan
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| Posted: Wed Aug 15, 2007 5:03 am Post subject: |
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| Sonicllama, I don't know why in the world I addressed my reply to Amy...My question was for you. Where in the world did I get that name from?! |
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