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Naming a Business
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mejms



Joined: 04 Jan 2010
Posts: 390
PostPosted: Fri Feb 18, 2011 7:53 pm    Post subject: Reply with quote
Samantha wrote:
Sorry about that. Your first post sounded like a hypothetical question.


Well, it is because my question just arose from an observation and conversation as I said above, but what's your point? I am curious to see everyone's creativity and ingenuity. The jokes seemed like a way to not be.
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Samantha



Joined: 25 Oct 2003
Posts: 2038
Location: Mexican Riviera
PostPosted: Fri Feb 18, 2011 8:12 pm    Post subject: Reply with quote
MY point? Actually, the suggestions you wrote off as jokes were not that far-fetched when it comes to naming a business in Mexico. It's reputation that's going to make the hypothetical business successful, not the name. My two pesos worth.
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mejms



Joined: 04 Jan 2010
Posts: 390
PostPosted: Fri Feb 18, 2011 8:27 pm    Post subject: Reply with quote
Samantha wrote:
MY point? Actually, the suggestions you wrote off as jokes were not that far-fetched when it comes to naming a business in Mexico. It's reputation that's going to make the hypothetical business successful, not the name. My two pesos worth.



Virgin English. Far-fetched at best.
Justin Bieber Bebe Bebe English. Sorry for dismissing it if you didn't mean for it to be a joke.

I also appreciate if you think a business name doesn't mean anything. That helps explain why so many businesses here draw in the numbers but their names are cheesy or without context. I for one do think a name means something, but it seems to be like a hard thing to think up.
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Guy Courchesne



Joined: 10 Mar 2003
Posts: 9650
Location: Mexico City
PostPosted: Fri Feb 18, 2011 8:38 pm    Post subject: Reply with quote
Quote:
That helps explain why so many businesses here draw in the numbers but their names are cheesy or without context.


Well, another aspect of naming a business or product is the lowest common denominator....purposefully using cheesy terms aiming at broad, instant recognition. I point to the processed meats company Fud as an example. It doesn't get simpler than that.

I laughed when a bar opened in Acapulco called Tacos and Beer. Nothing fancy, straight to the point. They knew their market well.

By that, how about calling a school Learn English?
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mejms



Joined: 04 Jan 2010
Posts: 390
PostPosted: Fri Feb 18, 2011 8:49 pm    Post subject: Reply with quote
Guy Courchesne wrote:
Quote:
That helps explain why so many businesses here draw in the numbers but their names are cheesy or without context.


Well, another aspect of naming a business or product is the lowest common denominator....purposefully using cheesy terms aiming at broad, instant recognition. I point to the processed meats company Fud as an example. It doesn't get simpler than that.

I laughed when a bar opened in Acapulco called Tacos and Beer. Nothing fancy, straight to the point. They knew their market well.

By that, how about calling a school Learn English?
\

Good point, Guy. But isn't that just like Quick Learning, In English, English Now. The list goes on and on.

You're right that it depends on your target market. If you're planning on opening a school for anyone and everyone, you need to go with the lowest common denominator. Maybe then the problem with the name (because I see a lot of names as bad) is due to the problem with the target audience: too broad.
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MotherF



Joined: 07 Jun 2010
Posts: 1450
Location: 17�48'N 97�46'W
PostPosted: Fri Feb 18, 2011 10:55 pm    Post subject: Reply with quote
Maybe I'm too Mexican.
There is a newish language school in our small city called, Idiomas Enlansados. I saw it and thought, cute name, but I doubt it's any good. Laughing
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Dragonlady



Joined: 10 May 2004
Posts: 720
Location: Chillinfernow, Canada
PostPosted: Sat Feb 19, 2011 12:38 am    Post subject: Reply with quote
MotherF wrote:
Maybe I'm too Mexican.
There is a newish language school in our small city called, Idiomas Enlansados. I saw it and thought, cute name, but I doubt it's any good. Laughing

I don't get it Confused
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Guy Courchesne



Joined: 10 Mar 2003
Posts: 9650
Location: Mexico City
PostPosted: Sat Feb 19, 2011 12:50 am    Post subject: Reply with quote
mejms wrote:
Guy Courchesne wrote:
Quote:
That helps explain why so many businesses here draw in the numbers but their names are cheesy or without context.


Well, another aspect of naming a business or product is the lowest common denominator....purposefully using cheesy terms ai