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geaaronson
Joined: 19 Apr 2005 Posts: 948 Location: Mexico City
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Posted: Sun Dec 14, 2008 8:46 pm Post subject: advertising |
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Here in DF, the private classes go for between 150 and 300 pesos per hour. I have seen a few extranejero Native Speakers sell their time for less but not many. I suspect the median is about 175-185 pesos per hour, which is the figure that garners the least opposition.
If you have skills much higher than the average, ie. if you are totally bilingual and have an extensive academic background in economics/business administration, you will easily get 300 pesos and hour teaching the top executives.
If you are just English savvy the lower rates prevail. I have met two ESL teachers here who have successfully charged the high rate. One was from Nigeria and wears his business suit consisting of pinstripe suit, white shirt, and conservative tie at all times; the other, a Spaniard whose English mistook him for a Brit as he had lived in London for 10 years and had a degree in economics.
I have found personal contact the best way to get students. I have business cards and have gotten two excellent classes out of giving away appoximately 60 b.c.s. Many people advertise on the SegundaMano website and although it has gotten me some classes, I am surprised I have not done better by that advertising venue. Perhaps there are just too many of us advertising on that site for any of us to do very well by it. |
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MO39

Joined: 28 Jan 2004 Posts: 1970 Location: El ombligo de la Rep�blica Mexicana
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Posted: Mon Dec 15, 2008 12:50 am Post subject: Re: advertising |
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geaaronson wrote: |
I have found personal contact the best way to get students. I have business cards and have gotten two excellent classes out of giving away appoximately 60 b.c.s. |
Wow, 60 business cards! Did you give them away one at a time or just here and there and now and then? Did you give them to friends and acquaintances or to strangers on the street? I don't want you to reveal professional secrets, just curious... |
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geaaronson
Joined: 19 Apr 2005 Posts: 948 Location: Mexico City
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Posted: Mon Dec 15, 2008 6:33 pm Post subject: students |
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I lied. Thirty were business cards, the others were handbills with a blurb about my classes.
There have been two places that I have distributed them. One was out on the Bosque de Palmas near a company class that I was teaching back in the Spring. As there were several other companies on the same street, I just walked up and down the street waylading people. I only got one nibble there, a company class of ScotiaBank employees who wanted to pay me directly, but they went with someone else.
The other place has been on the Paseo de Reforma near a Starbucks. That got me a company class with two students that might expand to more. Again students pay me, not the company. The other class from the same hunting ground was when I was inside the starbucks talking to a mexican ESL teacher about our profession and a corporate employee from an insurance company came up to me and asked for a bc.
She ended up waiting 3 months before she called me again and is now taking 2 1/2 hours of classes with me along with another student. |
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