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Maitoshi
Joined: 04 May 2014
Posts: 718
Location: 何処でも
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 Posted: Mon Jul 21, 2014 12:47 am Post subject: |
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| If it weren't for the way beer is taxed, they would have never bothered with happoushu. |
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mitsui
Joined: 10 Jun 2007
Posts: 1562
Location: Kawasaki
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| Posted: Mon Jul 21, 2014 1:09 am Post subject: |
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I don`t think so. Some Japanese prefer happoshu, especially when it gets hot since it has a light taste.
Some consumers find beer to be bitter and heavy.
Happoshu has become probably more popular than beer so of course the government wants to tax it more. |
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Maitoshi
Joined: 04 May 2014
Posts: 718
Location: 何処でも
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| Posted: Mon Jul 21, 2014 1:26 am Post subject: |
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| But happoushu would have never been created had it not been for the way the taxes on beer were executed. |
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mitsui
Joined: 10 Jun 2007
Posts: 1562
Location: Kawasaki
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| Posted: Mon Jul 21, 2014 2:05 am Post subject: |
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Yes but beer is drunk less than it used to be so the companies had to make new products.
With the tax on beer going down we will see if consumers buy more beer.
The winners seem to be the cheapest possible happoshu or craft beer. |
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Maitoshi
Joined: 04 May 2014
Posts: 718
Location: 何処でも
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| Posted: Mon Jul 21, 2014 4:20 am Post subject: |
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| How much is the beer tax slated to decrease? If it gets anywhere near the price of happoshu, we could easily see much of the happoshu market dry up, except for those who are concerned about purines. |
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rxk22
Joined: 19 May 2010
Posts: 1629
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| Posted: Mon Jul 21, 2014 9:29 am Post subject: |
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| mitsui wrote: |
I don`t think so. Some Japanese prefer happoshu, especially when it gets hot since it has a light taste.
Some consumers find beer to be bitter and heavy.
Happoshu has become probably more popular than beer so of course the government wants to tax it more. |
I disagree, if there weren't a tax benefit, no one would have bought the cheaper happoshu. The govt created the demand. Happoshu doesn't exist anywhere else. Since the Japanese beers own overseas ops, and the recipe, why not market it elsewhere? Prolly because it is worse than cheap/low end beer.
If Japan makes the taxation the same for all alcohol, and I hope they do, I see Happoshu dying off. Beer sales are declining due to the expense, not due to preference to happoshu. Maybe chu-hi, but not happoshu. |
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Shimokitazawa
Joined: 16 Aug 2009
Posts: 458
Location: Saigon, Vietnam
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| Posted: Mon Jul 21, 2014 9:54 am Post subject: |
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Happoshu is vile. The worst hangovers I've ever had in my life were after drinking happoshu. I haven't drunk it in years.
Then there's the equally awful Dai-san Biru.
Stay away. |
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rxk22
Joined: 19 May 2010
Posts: 1629
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| Posted: Mon Jul 21, 2014 10:05 am Post subject: |
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| Shimokitazawa wrote: |
Happoshu is vile. The worst hangovers I've ever had in my life were after drinking happoshu. I haven't drunk it in years.
Then there's the equally awful Dai-san Biru.
Stay away. |
Thank you. I I got a hangover once from 3-4 happoshu cans. Wasn't even close to being drunk, but still had an all day hangover. The stuff is not worth it. I'd rather save my 1 yen coins and buy a beer less often |
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Pitarou
Joined: 16 Nov 2009
Posts: 1116
Location: Narita, Japan
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| Posted: Mon Jul 21, 2014 11:46 am Post subject: |
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| mitsui wrote: |
I don`t think so. Some Japanese prefer happoshu, especially when it gets hot since it has a light taste.
Some consumers find beer to be bitter and heavy.
Happoshu has become probably more popular than beer so of course the government wants to tax it more. |
Ask any Japanese brewer, and they'd tell you, "If we were taxed the same, the market for happoushu wouldn't exist, because we'd be able to make a better drink for a lower price." |
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rxk22
Joined: 19 May 2010
Posts: 1629
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| Posted: Tue Jul 29, 2014 10:21 pm Post subject: |
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Had the Single Malt Yebisu, it is in a white can. It actually was drinkable.
I may switch my brand major brand loyalty to Sapporo. As a lot of the lagers just aren't drinkable to me anymore, thanks craft beer  |
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rxk22
Joined: 19 May 2010
Posts: 1629
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| Posted: Mon Aug 18, 2014 7:48 am Post subject: |
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Speaking of overseas growth and problems.
http://www.bloomberg.com/news/2011-12-21/sapporo-favors-vietnam-over-china-because-more-guzzlers-are-there-retail.html
Sapporo walked away from the Chinese market due to competition, and low profit margins. I think this is pretty crazy
| Quote: |
| While China accounted for 71 percent of the Asia-Pacific region’s beer market by volume last year, it contributed 16 percent of profit, Heineken Chief Executive Officer Jean Francois van Boxmeer said Dec. 8. The average price of beer in China is about 25 euros ($33) per 100 liters, compared with 51 euros in India, 60 euros in Vietnam and 182 euros in Australia, he said. |
I think that the whole "well just do/make/sell it in CHina" as the be all answer is not always the best fit. |
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Black_Beer_Man
Joined: 26 Mar 2013
Posts: 453
Location: Yokohama
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| Posted: Thu Sep 18, 2014 2:35 am Post subject: |
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How much beer is in a "jokki" when you go to a restaurant? I am speaking of the small / regular size I guess.
At first, buying a jokki at Gusto restaurant or somewhere, the size of the mug looks reasonable. However, when I drink it, the beer is gone in 4 sips. My guess is that there is less beer in a jokki than in a 350 ml can of beer.
Am I right? Maybe the restaurants are scamming us with the optical illusion of a large-looking mug.  |
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Maitoshi
Joined: 04 May 2014
Posts: 718
Location: 何処でも
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| Posted: Thu Sep 18, 2014 4:05 am Post subject: |
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I vote optical illusion! Sometimes they pour with an inordinate amount of foam, too  |
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Shonai Ben
Joined: 15 Feb 2003
Posts: 617
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| Posted: Thu Sep 18, 2014 5:05 am Post subject: |
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| Maitoshi wrote: |
| Sometimes they pour with an inordinate amount of foam, too |
If you say awanashi when you order your beer there's no foam and it's filled to the top.
Some places refuse to do that though but it doesn't hurt to ask. |
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Maitoshi
Joined: 04 May 2014
Posts: 718
Location: 何処でも
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| Posted: Thu Sep 18, 2014 5:54 am Post subject: |
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| Or they say that it's difficult to pour it that way! |
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