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Academic Consultant for Publishing Companies

 
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naturegirl321



Joined: 04 May 2003
Posts: 9041
Location: home sweet home

PostPosted: Sun May 20, 2007 8:48 pm    Post subject: Academic Consultant for Publishing Companies Reply with quote

I've been going to conferences and noticed in the biodata that many of the speakers are academic consultants. Anyone have experience doing this? Or know how difficult it is to break into this field?
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Glenski



Joined: 15 Jan 2003
Posts: 12844
Location: Hokkaido, JAPAN

PostPosted: Sun May 20, 2007 9:34 pm    Post subject: Reply with quote

There are occasional ads that pop up.

Otherwise, I would suspect it takes a strong publication record and some good contacts.
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Henry_Cowell



Joined: 27 May 2005
Posts: 3352
Location: Berkeley

PostPosted: Sun May 20, 2007 11:45 pm    Post subject: Reply with quote

An "academic consultant" to a publisher is often a much-published successful author of that publisher or a principal advisor/editor to a textbook publishing program.

On the other hand, such a relationship between "consultant" and "publisher" is frequently driven by the publisher's bottom line: the consultant is influential in textook adoption decisions or recommendations, and the publisher pays her/him to be an advisor, attend meetings, speak at conferences, travel around the country, and so on. I've known such mercenary situations first hand. The "consultant" becomes a celebrity, and the publisher sells books. Wink
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Justin Trullinger



Joined: 28 Jan 2005
Posts: 3110
Location: Seoul, South Korea and Myanmar for a bit

PostPosted: Mon May 21, 2007 2:43 pm    Post subject: Reply with quote

Within Ecuador, there are a lot of "academic consultants" kicking around. What it usually means is support services to textbook sales.

For example, if I call our local distributor, and ask for information about a new textbook series, an academic consultant comes by, asks a lot of questions about our students, ages, levels, needs, resources, etc, and gives recommendations about applicable texts.

Also, if I'm using a particular text in our center, we get occasional calls from the publisher, offering us their academic consultants for teacher training. (Someone who can come by, for example, and give a workshop on integrating authentic materials into InsideOut.)

What these people usually are is experienced, well-trained teachers, with experience in using the particular texts in question. Usually with a background in teacher training.

In terms of how to break into it- I've had a few local distributors' offices approach me; Probably due to the fact that I know people who work in their offices. Personal connections count. So does local reputation. (Having worked in a well known, prestigious school, for example.) I'd call up local text book distributors, or publishers (if they have local offices- in a city the size of Lima, CUP, OUP, and Macmillan are all likely to.) and ask about openings, requirements, and how to apply.

From what I've heard, it's not a bad gig- not often full-time enough to let you quit your day job, unless you are willing to travel alot. (the last one to stop by here is a "academic consultant and sales representative" in 4 countries.) But a lot of the ones I've met locally are also working teachers, and find it to be a nice additional earner, especially if their teaching jobs are flexible enough to allow for it.


Best,
Justin
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Henry_Cowell



Joined: 27 May 2005
Posts: 3352
Location: Berkeley

PostPosted: Mon May 21, 2007 2:47 pm    Post subject: Reply with quote

Justin Trullinger wrote:
Within Ecuador, there are a lot of "academic consultants" kicking around. What it usually means is support services to textbook sales.

For example, if I call our local distributor, and ask for information about a new textbook series, an academic consultant comes by, asks a lot of questions about our students, ages, levels, needs, resources, etc, and gives recommendations about applicable texts.

That's a textbook sales rep. I had such a travelling job many decades ago. Cool
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MELEE



Joined: 22 Jan 2003
Posts: 2583
Location: The Mexican Hinterland

PostPosted: Mon May 21, 2007 3:12 pm    Post subject: Reply with quote

Quote:
What these people usually are is experienced, well-trained teachers, with experience in using the particular texts in question. Usually with a background in teacher training.

Quote:
An "academic consultant" to a publisher is often a much-published successful author of that publisher or a principal advisor/editor to a textbook publishing program.


ummm, sometimes. But I suspect Peru and Mexico have more in common than the language. What it takes is knowing the right people and being in the right place at the right time.
On top of that, you should have an attractive biodata to attract attention. Being a Native Speaker and looking the part helps too. To get more and more work with the publisher you should get positive feedback forms, and that basically means being charismatic on top of knowing your stuff. But charisma is more important than knowledge. Most of the work is done with non-native speaking teachers who have had little or know teacher training. Think about the teachers who attended the conferences in Peru you went to.
Unfortunately knowing the book or material you are assigned to promote in not always a requirement. It usually goes something more like this. X publisher sends sales rep on trip through the country. Sells books to various schools with promises to give a training workshop. The Academic coordinators gets list of schools who have been promised workshops, then thinks of all the consulatants they have. Who do I have in the southern part of the country? Oh, MELEE. Rings up MELEE and says, "Can you go to X city on the 24th?" MELEE-who always welcomes work says, "Yes, Of Course!" Coordinator says "You are going to promote XYZ book". "OH", says MELEE, "I think I saw that in the catalogue.... "Coordinator says "Don't worry. I'll mail you a copy before I leave work today, it should be there by the 19th, so you'll have 5 days to prepare. I'll call you back tomorrow with your hotel reservation details."
So part of the job is a willingness to promote materials that you might not think are great. Usually they couple one "promotional presentation" with one "academic workshop" The academic workshop often can be of your choosing, or is a fairly open topic like "motivating teenagers" and you provide the content.
The hourly rate remarkibly good and if you go to another city they put you up in NICE hotels and give you meal money. But it's not that steady. It can be more steady in a big city. But I think the large publishers here in Mexico easily have 40 or 50 consultants scattered around the country--rather than flying people all over the place.
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naturegirl321



Joined: 04 May 2003
Posts: 9041
Location: home sweet home

PostPosted: Mon May 21, 2007 8:33 pm    Post subject: Reply with quote

Thanks for all the tips. I work in Lima, so even though I work at prestigious schools, there's lots of competition. I'll be going to some conferences next month. I'll try networking there to get my foot in the door. I'm an experienced teacher, but not a published author. Hope that won't work against me.
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Justin Trullinger



Joined: 28 Jan 2005
Posts: 3110
Location: Seoul, South Korea and Myanmar for a bit

PostPosted: Mon May 21, 2007 8:40 pm    Post subject: Reply with quote

Quote:
That's a textbook sales rep. I had such a travelling job many decades ago.


I know what they are. Cool But "academic consultant" is what they call themselves. Very Happy

In any case, I would differentiate them from sales reps, due to the fact that, here at least- they don't sell text books. Their role, dealing with new texts, is informational. Having given a presentation, they arrange for another person (usually referred to as a sales rep) to call.

They also arrange (and often deliver) teacher training related to previously purchased books, something that precious few sales reps seem very interested in.

Best,
Justin
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gaijinalways



Joined: 29 Nov 2005
Posts: 2279

PostPosted: Tue May 22, 2007 4:59 am    Post subject: Reply with quote

Hmm, they don't seem to have academic consultants in Japan, only reps who try to push everything Confused . Some of the reps have never taught and know very little about the texts they represent.
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