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Terrie's Take 522 -- English Schools Have a Bad Year, ebiz n

 
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starteacher



Joined: 25 Feb 2009
Posts: 237

PostPosted: Wed Jul 01, 2009 7:27 am    Post subject: Terrie's Take 522 -- English Schools Have a Bad Year, ebiz n Reply with quote

Terrie's Take wrote:

http://mailman.japaninc.com/pipermail/terrie/2009/000118.html



"This fact tells us that no one so far, including Nova
earlier, has figured out how to systemize the
English-teaching business, and that there are lots of
students who appear to be happy studying in smaller
schools. Perhaps the human element of local teachers you
know and trust is still very important. Or perhaps it means
that Japanese business owners and managers haven't figured
out yet how to extract the best business growth and
financial results from their foreign teacher employee base."

This seems to be a relevant point. A lot of applicants for large school chains, lack of trust in them though from the market in general. A bit perturbed about the latter part of the statement, are the teachers in these large chains going to get harder treatment ? Times are hard.

Quality or quantity. Hire locally or from overseas ?
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fat_chris



Joined: 10 Sep 2003
Posts: 3198
Location: Beijing

PostPosted: Wed Jul 01, 2009 12:01 pm    Post subject: Reply with quote

Here is a link to the same article posted by the OP, on a different website (www.japantoday.com).

http://www.japantoday.com/category/commentary/view/english-language-learning-industry-in-bad-shape

I posted this same article again because I have found the reader comments at the end of the article on the japantoday version to be interesting.

I am more and more grateful for my current set-up as a JET ALT with each passing day.

Regards,
fat_chris
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saloc



Joined: 04 Jul 2003
Posts: 102

PostPosted: Wed Jul 01, 2009 1:26 pm    Post subject: Reply with quote

I'm not sure what to make of the article. Especially this:

According to the Nikkei, there were about 4.51 million people enrolled at foreign language schools around Japan in 2008�this information apparently comes from statistics collated by METI. Although this number includes those learning foreign languages and presumably foreigners learning Japanese as well, I can imagine that at least 4 million would be those learning English in the conventional way�by attending English language schools.

The 4 million number also includes all ages, from seniors through to kids�so if we were to slice this number some more, we could probably say that around 60%, or 2.4 million, are people of working age�ie, the bulk of people who would have been most hurt by Nova going under, due to the large amounts they were having to pay as tuition deposits.

Why could we probably say that? About 85% of the students in my school are kids and other owners I know have similar situations. I'm not saying he's wrong but just curious as to where he picked that 60% from.

He also suggests that one-on-one teaching makes good business sense when almost anyone who runs a school knows it doesn't. Group lessons are almost always more profitable for the school or teacher, so why, from a business point of view, would popular teachers try and encourage more one-on-one time
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