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[iain]

There's a lesson to be learned here I'm sure, although it does seem like old-fashioned common sense: more effort for more reward.

http://www.telegraph.co.uk/science/science-news/9797617/Shakespeare-and-Wordsworth-boost-the-brain-new-research-reveals.html

It reminds me of some other recent research which found that hand-written messages are more likely to be remembered than e-mails, as the brain has to work harder to recognise the handwriting. Likewise 'simple' fonts like Arial and Tahoma, are [i]too [/i]simple - requiring little brain activity to read, the information seems to slip away.