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asams
Joined: 17 Nov 2008
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I'm no Picasso
Joined: 28 Oct 2008
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 Posted: Tue Sep 29, 2009 2:55 am Post subject: |
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My friend just sent this to me. My reaction: "Oh my god. The tubes are following me back to America."  |
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Hyeon Een
Joined: 24 Jun 2005
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| Posted: Tue Sep 29, 2009 10:12 am Post subject: Re: Starbucks will soon rule the world... |
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I don't believe so.
Koreans like both instant coffee and expensive store bought coffee.
They do not overlap.
People who drink the cheap Korean coffee from a vending machine or from the sticks in their office drink it because it's THERE. Not because they like it better than the expensive coffee.
When Koreans drink an expensive cup of coffee it's a lifestyle thing involving the entire experience of being in a coffee shop and not in their office or home.
There are a few connoisseurs but most people don't care. They either drink coffee because it's free (in the workplace) or because it's 'special'- outside of the workplace.
There may be a few people who'll purchase expensive stick coffee for their homes, but they're a rich minority. Most just don't care enough. It's not like in the US where people have been 'taught'to enjoy expensive coffee. Here it comes in two types: Cheap or free OR expensive as hell. Taste and enjoyment of the drink have nothing to do with it. People will continue to enjoy their free coffee at work and, a select few, will continue to buy expensive coffee for home. Unless Starbucks persuades companies to buy expensive stick coffee for their businesses they will fail if they ever launch this here. |
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bassexpander
Joined: 13 Sep 2007
Location: Someplace you'd rather be.
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| Posted: Tue Sep 29, 2009 1:36 pm Post subject: |
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Nah... the product will be taxed, copied, and pushed out before it ever takes off.
Koreans will hail the taste of AngelInUs brand instant coffee, and how the world we be caught up in its "Korean Wave" of taste. |
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asams
Joined: 17 Nov 2008
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| Posted: Tue Sep 29, 2009 6:30 pm Post subject: Re: Starbucks will soon rule the world... |
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| Hyeon Een wrote: |
People who drink the cheap Korean coffee from a vending machine or from the sticks in their office drink it because it's THERE. Not because they like it better than the expensive coffee. |
I beg to differ. I've seen plenty of Koreans in bars order instant coffee instead of the expensive drip brew that the bar usually serves. So it seems, when given the choice between instant or brewed, all other things being equal, Koreans will choose instant. |
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CentralCali
Joined: 17 May 2007
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| Posted: Tue Sep 29, 2009 6:43 pm Post subject: |
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I thought Starbucks already reached the end of the universe.
Although I don't drink booze or coffee, I do find myself wondering why anyone at all would bother trying to sell a decent coffee or a decent beer to a populace that considers Budweiser to be the ultimate beer experience. |
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Michelle
Joined: 18 May 2003
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| Posted: Tue Sep 29, 2009 7:08 pm Post subject: |
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| CentralCali wrote: |
I thought Starbucks already reached the end of the universe.
Although I don't drink booze or coffee, I do find myself wondering why anyone at all would bother trying to sell a decent coffee or a decent beer to a populace that considers Budweiser to be the ultimate beer experience. |
Don't think I would agree that Budweiser is the ultimate beer experience ...  ot that Starbucks is the ultimate coffee experience....even compared to what is also readily available.
Not that Starbucks isn't ok but in my book the best of these would be fresh brewed/ made, anyhow likely haven't made it to Korea just yet.
Given the choice between Starbucks instant and Korean instant at work I would give it a try though. |
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DWAEJIMORIGUKBAP
Joined: 28 May 2009
Location: Electron cloud
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| Posted: Tue Sep 29, 2009 7:54 pm Post subject: |
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| But it's that perception that Starbucks executives are trying to change. They hope the skinny cylindrical 3-packs ($2.95) and 12-packs ($9.95) of coffee that dissolve in water will eventually be as prevalent on store shelves as its packaged coffee is now. The coffee is available in Colombia and Italian Roast flavors, and more varieties are expected to be introduced in the future, |
Who in their right mind is gonna pay 2.95 for three cups of insta coffee. If you're going to drink instant, you're not expecting greatness, so you could by a jar of Kenco Gold (a step above most instant coffees) or something for the same price and get aboout 50 cups...!
Or at those prices, I could buy a bag of Starbucks own ground coffee, for what $20 - $30, brew it at home and get around 30 cups which would be the same as buying ten sets of 3 instant sticks for the same price.
Insane! |
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eamo
Joined: 08 Mar 2003
Location: Shepherd's Bush, 1964.
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| Posted: Tue Sep 29, 2009 8:01 pm Post subject: |
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A lot of Koreans I know prefer "Da-bang" to fresh coffee. Even when I offer to make espresso with freshly ground beans, my Koreans relatives sheepishly refuse and ask for Da-bang.
If this Starbucks coffee is marketed well and priced higher as an up-market alternative to Maxim, Tasters Choice etc.....then it will do well in Korea. The Korean nueveux riche love to pay more than the plebs for anything. They just need a way to fit the word 'gold' into its name....... |
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Draz
Joined: 27 Jun 2007
Location: Land of Morning Clam
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| Posted: Tue Sep 29, 2009 8:02 pm Post subject: |
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| Like a coffee shop that doesn't open until 10:30am could really take over the world. Is that just a Korea thing? It's nuts. |
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CentralCali
Joined: 17 May 2007
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| Posted: Tue Sep 29, 2009 8:05 pm Post subject: |
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| Michelle wrote: |
| Don't think I would agree that Budweiser is the ultimate beer experience |
Apparently plenty of Koreans think it is. That's just sad, in my book. America does have quite a lot of tasty brews. |
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travelingfool
Joined: 10 Mar 2008
Location: Parents' basement
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| Posted: Tue Sep 29, 2009 8:23 pm Post subject: |
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Kind of off topic, but did you guys know that LA has more pot dispensaries than Starbucks? About 4 times as many! Starbucks are closing left and right while pot stores are popping up everywhere. Starbucks should take a hint and expand their offerings  |
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Samurai Blur
Joined: 20 Aug 2009
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| Posted: Tue Sep 29, 2009 8:45 pm Post subject: |
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| Draz wrote: |
| Like a coffee shop that doesn't open until 10:30am could really take over the world. Is that just a Korea thing? It's nuts. |
That's news to me. I only went to Starbucks in Korea in the evening, but in the states some are open 24 hours (in big cities like Austin) and those that aren't open at 5AM. What ever is this 10:30 nonsense you speak of?! |
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NightSky
Joined: 19 Apr 2005
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| Posted: Tue Sep 29, 2009 8:47 pm Post subject: |
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did you guys see this? from the Chosunilbo:
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Coffee has become an essential part of the daily lives of Koreans. Each Korean drank 288 cups of coffee in 2008, based on the amount of coffee beans that were imported that year. But elderly Koreans, who cannot speak English, as well as some younger Koreans who are not yet au fait with the coffee jargon, say ordering the beverage is strange and difficult.
"Coffee is imported, so we cannot do anything about the names," says one man in his 60s. "But why are the sizes classified as 'short' or 'tall' in English?" he said. "I'm a university graduate and have lived without any problems until now. I never imagined I'd end up getting nervous ordering coffee."
An office worker in his 30s said, "When I order coffee, I wonder whether I'm in Korea or America, hearing all the words that are used mixing English and Korean." One Internet portal even posted advice on how to avoid humiliation in coffee shops. "Just ask for 'original' coffee if the shop worker keeps using strange words," one advice reads. At Starbucks in Korea, milk is the only item written in Korean on a menu listing around 50 different drinks.
Stress levels began rising in the mid-1990s when so-called "family" restaurant chains began to pop up in Korea. T.G.I. Friday's, Bennigans, Outback Steakhouse and other restaurants featured menus in English, or words created by mixing Korean and English. The trend continues to this day: all nine restaurant and bakery chains operated by CJ Food Ville with their 1,400 outlets have foreign names.
The bakery chain is called "Tous les Jours," the coffee chain "A Twosome Place," while an ice cream chain is called "Cold Stone Creamery." Even a CJ chain that sells the Korean dish bibimbap is called "Caf� Sobahn." Its menu too is full of foreign words.
The problem gets worse when it comes to children's snacks. According to a study by a newspaper last year, 54.6 percent of 449 different snacks in production had names that included foreign words. Only 31.2 percent of the snacks had purely Korean names. But children and teens who are loyal customers of the snacks do not look favorably upon the foreign names. Eight students at Doseong Elementary School in Pyeongchang, Gangwon Province sent a letter in 2007 to the heads of confectioners asking them to use Korean names. The petition drew support from around 1,000 people after it was posted on an Internet portal. At about the same time, a survey of third- and fourth-graders in elementary school showed that 79 percent favored Korean names for snacks, saying they sounded more familiar and made it easier to determine what kind of snack it is.
Korean language experts say we may end up thinking that it is only natural for products to have foreign names. This perception becomes ingrained as we become adults and create stereotypes that favor foreign words and developing disdain for our own words. |
are they kidding us? why is it humiliating for them? they don't seem to worry much about Westerners being humiliated when they walk into a Korean restaurant in New York and don't know what the hell a "Korean-style pancake" or a uncurdled bean curd stew" is going to actually taste like.
why aren't they complaining that they don't have their own words for penguin or skunk or gorilla? they should start a petition so as not to have to use those evil English words.  |
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DWAEJIMORIGUKBAP
Joined: 28 May 2009
Location: Electron cloud
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| Posted: Tue Sep 29, 2009 8:55 pm Post subject: |
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| NightSky wrote: |
did you guys see this? from the Chosunilbo:
| Quote: |
Coffee has become an essential part of the daily lives of Koreans. Each Korean drank 288 cups of coffee in 2008, based on the amount of coffee beans that were imported that year. But elderly Koreans, who cannot speak English, as well as some younger Koreans who are not yet au fait with the coffee jargon, say ordering the beverage is strange and difficult.
"Coffee is imported, so we cannot do anything about the names," says one man in his 60s. "But why are the sizes classified as 'short' or 'tall' in English?" he said. "I'm a university graduate and have lived without any problems until now. I never imagined I'd end up getting nervous ordering coffee."
An office worker in his 30s said, "When I order coffee, I wonder whether I'm in Korea or America, hearing all the words that are used mixing English and Korean." One Internet portal even posted advice on how to avoid humiliation in coffee shops. "Just ask for 'original' coffee if the shop worker keeps using strange words," one advice reads. At Starbucks in Korea, milk is the only item written in Korean on a menu listing around 50 different drinks.
Stress levels began rising in the mid-1990s when so-called "family" restaurant chains began to pop up in Korea. T.G.I. Friday's, Bennigans, Outback Steakhouse and other restaurants featured menus in English, or words created by mixing Korean and English. The trend continues to this day: all nine restaurant and bakery chains operated by CJ Food Ville with their 1,400 outlets have foreign names.
The bakery chain is called "Tous les Jours," the coffee chain "A Twosome Place," while an ice cream chain is called "Cold Stone Creamery." Even a CJ chain that sells the Korean dish bibimbap is called "Caf� Sobahn." Its menu too is full of foreign words.
The problem gets worse when it comes to children's snacks. According to a study by a newspaper last year, 54.6 percent of 449 different snacks in production had names that included foreign words. Only 31.2 percent of the snacks had purely Korean names. But children and teens who are loyal customers of the snacks do not look favorably upon the foreign names. Eight students at Doseong Elementary School in Pyeongchang, Gangwon Province sent a letter in 2007 to the heads of confectioners asking them to use Korean names. The petition drew support from around 1,000 people after it was posted on an Internet portal. At about the same time, a survey of third- and fourth-graders in elementary school showed that 79 percent favored Korean names for snacks, saying they sounded more familiar and made it easier to determine what kind of snack it is.
Korean language experts say we may end up thinking that it is only natural for products to have foreign names. This perception becomes ingrained as we become adults and create stereotypes that favor foreign words and developing disdain for our own words. |
are they kidding us? why is it humiliating for them? they don't seem to worry much about Westerners being humiliated when they walk into a Korean restaurant in New York and don't know what the hell a "Korean-style pancake" or a uncurdled bean curd stew" is going to actually taste like.
why aren't they complaining that they don't have their own words for penguin or skunk or gorilla? they should start a petition so as not to have to use those evil English words. |
Lol a lot of them are Italian words anyways....
Also I've never heard of a national newspaprer article in the UK where people complain of having to 'adapt' to the Italian terms used such as
Grande
Latte
Esspresso
etc...
or wondering if they were in the UK or Italy..... |
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