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oldfatfarang
Joined: 19 May 2005
Location: On the road to somewhere.
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 Posted: Sun Oct 24, 2010 9:01 pm Post subject: |
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Anyone seen the Fly to Seoul" ads on Discovery channel? There's a Korean pop boy band singing Fly to Seoul ad nauseum - lots of jiggling, prancing and singing. I can't imagine who KTO think their target audience (prospective tourists) are.
Are they trying to attract:
- young monied Koreans (do they watch the English Discovery channel anyway?).
w esterners from other countries?
- other Asian tourists?
The mind boggles. I wouldn't hail a cab on the strength of that promo. |
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seoulsucker
Joined: 05 Mar 2006
Location: The Land of the Hesitant Cutoff
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| Posted: Mon Oct 25, 2010 3:09 am Post subject: |
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| oldfatfarang wrote: |
Anyone seen the Fly to Seoul" ads on Discovery channel? There's a Korean pop boy band singing Fly to Seoul ad nauseum - lots of jiggling, prancing and singing. I can't imagine who KTO think their target audience (prospective tourists) are.
Are they trying to attract:
- young monied Koreans (do they watch the English Discovery channel anyway?).
w esterners from other countries?
- other Asian tourists?
The mind boggles. I wouldn't hail a cab on the strength of that promo. |
Considering how HUGE 2PM are right now in Southeast Asia, Japan, China, Hong Kong, etc. I'd say they know exactly who their target audience are. Young, affluent singles/couples...a couple friends of mine from the Philippines recently made the trip specifically for nightlife and shopping and really, really enjoyed themselves. After the whole "Korea, Sparkling" mess I'd say this is at least a step in the right direction.
In addition, this at least has some sense of focus...modern nightlife, luxury shopping, etc. |
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Kwangjuchicken
Joined: 01 Sep 2003
Location: I was abducted by aliens on my way to Korea and forced to be an EFL teacher on this crazy planet.
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| Posted: Mon Oct 25, 2010 3:18 am Post subject: |
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It almost makes me want to go there.  |
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oldfatfarang
Joined: 19 May 2005
Location: On the road to somewhere.
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| Posted: Mon Oct 25, 2010 3:07 pm Post subject: |
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| seoulsucker wrote: |
| oldfatfarang wrote: |
Anyone seen the Fly to Seoul" ads on Discovery channel? There's a Korean pop boy band singing Fly to Seoul ad nauseum - lots of jiggling, prancing and singing. I can't imagine who KTO think their target audience (prospective tourists) are.
Are they trying to attract:
- young monied Koreans (do they watch the English Discovery channel anyway?).
w esterners from other countries?
- other Asian tourists?
The mind boggles. I wouldn't hail a cab on the strength of that promo. |
Considering how HUGE 2PM are right now in Southeast Asia, Japan, China, Hong Kong, etc. I'd say they know exactly who their target audience are. Young, affluent singles/couples...a couple friends of mine from the Philippines recently made the trip specifically for nightlife and shopping and really, really enjoyed themselves. After the whole "Korea, Sparkling" mess I'd say this is at least a step in the right direction.
In addition, this at least has some sense of focus...modern nightlife, luxury shopping, etc. |
Thanks for the info. I didn't realise that their target audience is young single/couples from other Asian countries. However, I wonder if you can base a successful long-term tourist industry on this demographic?????
Sure, they might be independent travellers (and so spend more than the dreaded tight fisted bus tour lot), but I can't see Seoul being invaded by thousands of free spending Asian singles - anytime soon. |
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seoulsucker
Joined: 05 Mar 2006
Location: The Land of the Hesitant Cutoff
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| Posted: Tue Oct 26, 2010 1:44 am Post subject: |
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| oldfatfarang wrote: |
| I can't see Seoul being invaded by thousands of free spending Asian singles - anytime soon. |
You obviously don't spend a lot of time in Myeong-dong/Namdaemun/Dongdaemun/COEX, then.
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interestedinhanguk
Joined: 23 Aug 2010
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| Posted: Tue Oct 26, 2010 4:31 am Post subject: |
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| seoulsucker wrote: |
| oldfatfarang wrote: |
| I can't see Seoul being invaded by thousands of free spending Asian singles - anytime soon. |
You obviously don't spend a lot of time in Myeong-dong/Namdaemun/Dongdaemun/COEX, then.
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And Insadong.
Go to these places and every other person is speaking a language other than Korean. |
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oldfatfarang
Joined: 19 May 2005
Location: On the road to somewhere.
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| Posted: Tue Oct 26, 2010 2:57 pm Post subject: |
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| seoulsucker wrote: |
| oldfatfarang wrote: |
| I can't see Seoul being invaded by thousands of free spending Asian singles - anytime soon. |
You obviously don't spend a lot of time in Myeong-dong/Namdaemun/Dongdaemun/COEX, then.
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I guess you got me there. I haven't lived in Seoul for nearly 3 years.
So I guess the Fly to Seoul ad is targeting these guys. Thanks for the tip. |
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illvibetip
Joined: 28 Oct 2010
Location: south korea
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| Posted: Sat Oct 30, 2010 11:15 pm Post subject: |
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Last edited by illvibetip on Fri Nov 12, 2010 9:13 am; edited 1 time in total |
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interestedinhanguk
Joined: 23 Aug 2010
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| Posted: Sun Oct 31, 2010 4:19 am Post subject: |
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Let's see how long you last. 
Also, fix the spelling of occupation on your profile. |
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illvibetip
Joined: 28 Oct 2010
Location: south korea
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| Posted: Sun Oct 31, 2010 4:52 am Post subject: |
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Last edited by illvibetip on Fri Nov 12, 2010 8:55 am; edited 1 time in total |
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interestedinhanguk
Joined: 23 Aug 2010
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| Posted: Sun Oct 31, 2010 5:14 am Post subject: |
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Last as a member before getting banned.
I know romanization can be ambiguous. But you wrote 선 (from 선생님) as 'sung.' |
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BaldTeacher
Joined: 02 Feb 2010
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| Posted: Sun Oct 31, 2010 10:14 am Post subject: |
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| I thought it was a good commercial, but there should have been more girls and less mountains. I don't care about a bunch of gay hills. If I want to go see a mountain I'll go to Tibet, but I don't want to see mountains because mountains are boring. |
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illvibetip
Joined: 28 Oct 2010
Location: south korea
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| Posted: Sun Oct 31, 2010 4:55 pm Post subject: |
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Last edited by illvibetip on Fri Nov 12, 2010 8:56 am; edited 1 time in total |
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Kwangjuchicken
Joined: 01 Sep 2003
Location: I was abducted by aliens on my way to Korea and forced to be an EFL teacher on this crazy planet.
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| Posted: Sun Oct 31, 2010 6:58 pm Post subject: |
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| Kwangjuchicken wrote: |
| It almost makes me want to go there. |
In any case, I shall repeat.... |
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interestedinhanguk
Joined: 23 Aug 2010
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| Posted: Mon Nov 01, 2010 12:20 am Post subject: |
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| illvibetip wrote: |
- some japanese who come here to buy stuff (mostly copies of labels) cheap.
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Lots of Japanese. Also a fair bit of Chinese and other Asians as well. |
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