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Good news for pizza in Korea
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chest rockwell



Joined: 16 May 2005
Location: Sanbon

PostPosted: Sun Apr 17, 2011 3:35 am    Post subject: Good news for pizza in Korea Reply with quote

Hell Pizza (a New Zealand pizza franchise) is opening a store in Gangnam around June/July.
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Mr. Peabody



Joined: 24 Sep 2010
Location: here

PostPosted: Sun Apr 17, 2011 3:44 am    Post subject: Re: Good news for pizza in Korea Reply with quote

chest rockwell wrote:
Hell Pizza (a New Zealand pizza franchise) is opening a store in Gangnam around June/July.

I couldn't care less about Hell Pizza, but your avatar is freaking huge!

I feel like I'm a Lilliputian! Yikes!
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sojusucks



Joined: 31 May 2008

PostPosted: Sun Apr 17, 2011 4:17 am    Post subject: Reply with quote

Is the pizza any good?

http://en.wikipedia.org/wiki/Hell_Pizza
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interestedinhanguk



Joined: 23 Aug 2010

PostPosted: Sun Apr 17, 2011 4:45 am    Post subject: Reply with quote

sojusucks wrote:
Is the pizza any good?

http://en.wikipedia.org/wiki/Hell_Pizza


My thoughts as well. There's Domino's, Papa John's and the like already here.
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liveinkorea316



Joined: 20 Aug 2010
Location: South Korea

PostPosted: Sun Apr 17, 2011 4:52 am    Post subject: Reply with quote

New Zealand has Dominos and Pizza Hut and Hell Pizza is way better than both of them. But it is pricey.

Their pizzas were originally a gormet style with quality toppings and their main point was great taste and lots of toppings on pizzas.

Most Kiwi's will say the Hell Pizza is the best by far.

In recent years their prices have come more in line with the major chains but their growth story was very good. They opened new stores very fast.

I have no doubt their store in Seoul will be a success it is just a case of marketing it well enough to get people in the door.
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liveinkorea316



Joined: 20 Aug 2010
Location: South Korea

PostPosted: Sun Apr 17, 2011 4:56 am    Post subject: Reply with quote

One of the coolest things about them apart from their food though is that they really go through with the Hell Theme.

The stores are totally black from the walls to the counter, the pizza boxes and the chairs. The signs are lit up like red flames.

The menu items are named after terrible things. For example, there a pizzas called 'murder', 'purgatory', and 'cursed'. It can be funny actually saying that to the person taking your order!

Here is their menu: http://hellpizza.com/files-nz/documents/menu-2010-october.pdf
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chest rockwell



Joined: 16 May 2005
Location: Sanbon

PostPosted: Sun Apr 17, 2011 4:58 am    Post subject: Reply with quote

It's bloody good pizza. Awesome desserts as well. Kahlua and white chocolate cheese cake Smile
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interestedinhanguk



Joined: 23 Aug 2010

PostPosted: Sun Apr 17, 2011 5:04 am    Post subject: Reply with quote

It will fail miserably.

Or it will adapt.

And they will serve pizza with corn, potato wedges and sweet salad dressing on top.
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chest rockwell



Joined: 16 May 2005
Location: Sanbon

PostPosted: Sun Apr 17, 2011 5:26 am    Post subject: Reply with quote

What a positive attitude.
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interestedinhanguk



Joined: 23 Aug 2010

PostPosted: Sun Apr 17, 2011 5:33 am    Post subject: Reply with quote

Prove me wrong. If you do, you can call me Negative Nancy.
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robinnz



Joined: 08 Jan 2011
Location: New Zealand

PostPosted: Sun Apr 17, 2011 6:29 am    Post subject: Reply with quote

Yeah, Hells is sweet! Interesting that there's one opening in korea. I get the feeling the pizza market's more competitive here. Had a Pizza school one the other day n it was way better than Pizza Hutt/Dominoes ones back in NZ
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DaHu



Joined: 09 Feb 2011

PostPosted: Sun Apr 17, 2011 11:24 am    Post subject: Reply with quote

robinnz wrote:
Yeah, Hells is sweet! Interesting that there's one opening in korea. I get the feeling the pizza market's more competitive here. Had a Pizza school one the other day n it was way better than Pizza Hutt/Dominoes ones back in NZ


That's not surprising as no one says Pizza Hut or Dominos sell good pizza. If those are the only establishments that can be compared to Hell's Pizza, I'm not impressed.

And having to say "murder" to order the pizza is just another reason I wouldn't go. I don't enjoy having to say abnormal things to order food from restaurants.
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Gimbap Lover



Joined: 06 Mar 2011

PostPosted: Sun Apr 17, 2011 3:31 pm    Post subject: Reply with quote

DaHu wrote:
robinnz wrote:
Yeah, Hells is sweet! Interesting that there's one opening in korea. I get the feeling the pizza market's more competitive here. Had a Pizza school one the other day n it was way better than Pizza Hutt/Dominoes ones back in NZ


That's not surprising as no one says Pizza Hut or Dominos sell good pizza. If those are the only establishments that can be compared to Hell's Pizza, I'm not impressed.

And having to say "murder" to order the pizza is just another reason I wouldn't go. I don't enjoy having to say abnormal things to order food from restaurants.


Aren't you a little primadonna, princess?
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red_devil



Joined: 30 Jun 2008
Location: Korea

PostPosted: Sun Apr 17, 2011 3:52 pm    Post subject: Reply with quote

I'd guess you'd have to say it in Korean.

My thing would be the price. Papa Johns already runs around 25,000. If it's more expensive than that being a "gourmet pizza" i doubt they'll do well here.
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orosee



Joined: 07 Mar 2008
Location: Hannam-dong, Seoul

PostPosted: Sun Apr 17, 2011 4:30 pm    Post subject: Reply with quote

Fully agree with interestedinhanguk. The franchises don't offer sweet potato, corn, marshmallow sauce on their pizza outside of the Korean market. Adapt to survive, or perish in customer selection.

What I don't get is that at least in Seoul you can have great Pizza at around 10-15,000 Won (2 feed 3), mostly in Itaewon of course but for a 100% premium at most 4*+ hotels. Hell, there's even "smothered in cheese" style pizza around Noksapyeong.

The problem with locally adjusted pizza is of course that even a Margarita has at least half a dozen toppings here Rolling Eyes

My only prediction would be "can't be worse than Taco Bells".
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