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McDonald’s Japan’s menu item base costs leaked

 
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dairyairy



Joined: 17 May 2012
Location: South Korea

PostPosted: Tue Oct 08, 2013 8:27 pm    Post subject: McDonald’s Japan’s menu item base costs leaked Reply with quote

This should give you some idea how profitable fast food is for the larger chains. Those smaller "McCafe's" are extremely profitable. Full article is at the link.


http://en.rocketnews24.com/2013/10/08/mcdonalds-japans-menu-item-base-costs-leaked-make-us-wonder-whats-in-the-burgers/

Quote:

Hamburger

Menu Price: 100 yen (US$1), Base Cost: 45 yen ($0.45)

Cheese Burger

Menu Price: 100 yen, Base Cost: 54 yen

Teriyaki Makku Burger

Menu Price: 260 yen, Base Cost: 78 yen

French Fries

Menu Price: 240 yen, Base Cost: 10 – 20 yen

Apple Pie

Menu Price: 100 yen, Base Cost: 35 yen

Cola

Menu Price: 100 yen, Base Cost: less than 5 yen

Chicken Nuggets

Menu Price: 250 yen, Base Cost: 25 yen

Coffee

Menu Price: 100 yen, Base Cost: 2.5 yen

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matthagwon



Joined: 28 Sep 2013
Location: Japan lite

PostPosted: Wed Oct 09, 2013 3:54 am    Post subject: Re: McDonald’s Japan’s menu item base costs leaked Reply with quote

[quote="dairyairy"]This should give you some idea how profitable fast food is for the larger chains. Those smaller "McCafe's" are extremely profitable. Full article is at the link.


http://en.rocketnews24.com/2013/10/08/mcdonalds-japans-menu-item-base-costs-leaked-make-us-wonder-whats-in-the-burgers/

Quote:

Hamburger

Menu Price: 100 yen (US$1), Base Cost: 45 yen ($0.45)

Cheese Burger

Menu Price: 100 yen, Base Cost: 54 yen

Teriyaki Makku Burger

Menu Price: 260 yen, Base Cost: 78 yen

French Fries

Menu Price: 240 yen, Base Cost: 10 – 20 yen

Apple Pie

Menu Price: 100 yen, Base Cost: 35 yen

Cola

Menu Price: 100 yen, Base Cost: less than 5 yen

Chicken Nuggets

Menu Price: 250 yen, Base Cost: 25 yen

Coffee

Menu Price: 100 yen, Base Cost: 2.5 yen

[/quote)

The workers have to get paid and the bills are overhang too. If they sold burgers at base cost the would go out of business fast! 우유
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schwa



Joined: 18 Jan 2003
Location: Yap

PostPosted: Wed Oct 09, 2013 4:34 am    Post subject: Reply with quote

The point of the article wasnt so much about the markup as the cheapness of the ingredients that go into what they serve.
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geldedgoat



Joined: 05 Mar 2009

PostPosted: Wed Oct 09, 2013 6:38 am    Post subject: Reply with quote

The article mentions corporate supply of soda syrup, but I wonder where Japanese (and for the matter, Korean) McD's source their other ingredients. Is the chicken, beef, and potato shipped over from the States as well?
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optik404



Joined: 24 Jun 2008

PostPosted: Wed Oct 09, 2013 7:06 am    Post subject: Reply with quote

Wow, you just ripped a hole in my brain.
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yodanole



Joined: 02 Mar 2003
Location: La Florida

PostPosted: Wed Oct 09, 2013 9:38 am    Post subject: Reply with quote

Yeah, chicken lips, beaks, membranes, skin & stuff can be had at a reasonable price.

http://www.nbcnews.com/health/just-what-chicken-nugget-8C11348131
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fezmond



Joined: 27 Oct 2008

PostPosted: Thu Oct 10, 2013 2:10 am    Post subject: Reply with quote

geldedgoat wrote:
The article mentions corporate supply of soda syrup, but I wonder where Japanese (and for the matter, Korean) McD's source their other ingredients. Is the chicken, beef, and potato shipped over from the States as well?


I remember reading or watching something that said that things like potatoes, milk, beef etc are all locally sourced. Will try to find the link
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nora



Joined: 14 Apr 2012

PostPosted: Thu Oct 10, 2013 7:42 pm    Post subject: Reply with quote

what does "base cost" mean?

Are they talking about the cost of the raw materials or are they talking about the cost to actually produce the food and place it on the counter for people to eat? Is this the projected cost or is this based on past numbers?

If it's based on past numbers, then things like rent, labor, advertising, etc are all included. This means that 1) the raw materials are cheap and 2) they sell SO much of it that they can afford the high labor and fixed costs of Japan.
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I'm With You



Joined: 01 Sep 2011

PostPosted: Sat Oct 12, 2013 6:38 am    Post subject: Reply with quote

Do you remember the photos of how they make mcnuggets? It was a purple ooze of ground and processed chicken by-product such as fat, cartilages, tendons, etc.

The ingredients will make you feel sick if you really think about it.

Hot Dogs, too.
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tatertot



Joined: 21 Oct 2008

PostPosted: Sun Oct 13, 2013 9:03 pm    Post subject: Reply with quote

I'm With You wrote:
Do you remember the photos of how they make mcnuggets? It was a purple ooze of ground and processed chicken by-product such as fat, cartilages, tendons, etc.

The ingredients will make you feel sick if you really think about it.

Hot Dogs, too.

But so delicious
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KimchiNinja



Joined: 01 May 2012
Location: Gangnam

PostPosted: Tue Oct 15, 2013 10:14 pm    Post subject: Reply with quote

geldedgoat wrote:
The article mentions corporate supply of soda syrup, but I wonder where Japanese (and for the matter, Korean) McD's source their other ingredients. Is the chicken, beef, and potato shipped over from the States as well?


Probably. Fast food is basically just grains, and they can ship that crap anywhere.

A burger is mostly bread (grains), a little meat from grain fed cows, with processed cheese (make from "vegetable" oil, which is a grain). Soda is just high fructose corn syrup (grains). Chicken nuggets are a little bit of low quality chicken, covered in grains, and fried in grain oil. Etc...

That's why it's so cheap.
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