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Joe2010
Joined: 07 Sep 2010
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 Posted: Mon Dec 21, 2015 9:20 pm Post subject: Shake Shack is coming! |
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Hey guys and gals, hope y'all have a great holiday season.
Yep, you read it right! Shake Shack is definitely opening in Korea for 2016. Also, heard some rumors about Chipotle opening in Korea too. Any info on this??
http://www.eater.com/2015/12/21/10633512/shake-shack-seoul-south-korea |
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Weigookin74
Joined: 26 Oct 2009
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| Posted: Wed Dec 23, 2015 1:03 am Post subject: |
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"Shake Shack's expansion into South Korea wouldn't be possible without a local partner on the ground. "
Which prob means they'll Koreanize it and ruin it. It's so strange here that western companies operate in other countries and operate on their own, usually through a subsidiary. But, here, a Korean company takes it over or muscles it out somewhat and then changes it. |
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Joe2010
Joined: 07 Sep 2010
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| Posted: Wed Dec 23, 2015 5:22 am Post subject: |
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I have to respectfully disagree. Yes, will Shake Shack add some Korean stuff like Bulgogi burger to the menu? Of course, they will. But the signature items will definitely be on the menu. Customers will be expecting that, so I don't anticipate too much deviation from the American ones.
Remember, Taco Bell, Popeye's and KFC and Subway are all owned and operated by Korean partners. Walk into any of those restaruants here in Korea and you will find the menus iare very comparable to the American ones.
Also, keep in mind that McDonald's owns most of the franchises in Korea and will see some Korean style burgers here, but you can also get the Big Mac or Quarter Pounder here, and their world famous fries taste exactly the same as in the states. I think it's like that everywhere. Don't Austrialian McDonald's have 'vegemite' burgers?? |
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goreality
Joined: 09 Jul 2009
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| Posted: Wed Dec 23, 2015 6:58 pm Post subject: |
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| They need to localize the menu a little. When people drag in their relatives who don't want to go inside, they have something familiar to complain about. |
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northway
Joined: 05 Jul 2010
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| Posted: Thu Dec 24, 2015 1:29 pm Post subject: |
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Shake Shack is unlikely to Koreanize their main offerings. Danny Meyer has too much class for that. They may Koreanize the custard flavors, as a lot of them might be pushing the envelope a bit too far for the Korean palate. I'd also imagine that their temporary special offerings will probably have a Korean flair. For context, consider the concretes offered in Tokyo:
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| The Meiji-Jingu Gaien Shack will offer four exclusive concretes with mix-ins derived from local partners: Shack Attack (chocolate custard, fudge sauce, milk chocolate popcorn brownie from our friends at Dominique Ansel Bakery, Valrhona chocolate chunks and chocolate sprinkles), The Tokyo Edition (chocolate and vanilla custard, marshmallow sauce, black sesame puree and cocoa nibs from our friends at Minimal), Walk In The Park (vanilla custard, yuzu-miso caramel and matcha macaron, dusted with matcha and soy bean powders) and Strawberry Banana Crunch (vanilla custard, strawberry puree, sea salt shortbread and banana). |
The UAE menu is pretty much the same, save for the use of veal bacon and serving root drink rather than root beer. Same idea in Turkey, where they use beef bacon instead of pork. The Russian menu claims to offer some special local fare, but I can't read Russian.
Point being, it's unlikely that you're going to see much in the way of Koreanization, and if there is anything Koreanized on offer, it will probably be pretty well done. |
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motiontodismiss
Joined: 18 Dec 2011
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| Posted: Tue Dec 29, 2015 1:44 pm Post subject: |
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| Weigookin74 wrote: |
"Shake Shack's expansion into South Korea wouldn't be possible without a local partner on the ground. "
Which prob means they'll Koreanize it and ruin it. It's so strange here that western companies operate in other countries and operate on their own, usually through a subsidiary. But, here, a Korean company takes it over or muscles it out somewhat and then changes it. |
And make it twice as expensive.  |
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Steelrails
Joined: 12 Mar 2009
Location: Earth, Solar System
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| Posted: Wed Dec 30, 2015 6:22 pm Post subject: |
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| Joe2010 wrote: |
I have to respectfully disagree. Yes, will Shake Shack add some Korean stuff like Bulgogi burger to the menu? Of course, they will. But the signature items will definitely be on the menu. Customers will be expecting that, so I don't anticipate too much deviation from the American ones.
Remember, Taco Bell, Popeye's and KFC and Subway are all owned and operated by Korean partners. Walk into any of those restaruants here in Korea and you will find the menus iare very comparable to the American ones.
Also, keep in mind that McDonald's owns most of the franchises in Korea and will see some Korean style burgers here, but you can also get the Big Mac or Quarter Pounder here, and their world famous fries taste exactly the same as in the states. I think it's like that everywhere. Don't Austrialian McDonald's have 'vegemite' burgers?? |
No, its okay for Australians or Americans to localize their food offerings from other countries, but for Koreans to do it? It's wrong because its not 100% authentic.
I could open an authentic Korean restaurant of pigs feet, chicken feet, raw beef, silkworms, soondae, chicken butt, and the most pungent dwaenjang this side of the Pacific, or I could localize some things and maybe go with different ingredients. |
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northway
Joined: 05 Jul 2010
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| Posted: Wed Dec 30, 2015 6:35 pm Post subject: |
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| Steelrails wrote: |
| Joe2010 wrote: |
I have to respectfully disagree. Yes, will Shake Shack add some Korean stuff like Bulgogi burger to the menu? Of course, they will. But the signature items will definitely be on the menu. Customers will be expecting that, so I don't anticipate too much deviation from the American ones.
Remember, Taco Bell, Popeye's and KFC and Subway are all owned and operated by Korean partners. Walk into any of those restaruants here in Korea and you will find the menus iare very comparable to the American ones.
Also, keep in mind that McDonald's owns most of the franchises in Korea and will see some Korean style burgers here, but you can also get the Big Mac or Quarter Pounder here, and their world famous fries taste exactly the same as in the states. I think it's like that everywhere. Don't Austrialian McDonald's have 'vegemite' burgers?? |
No, its okay for Australians or Americans to localize their food offerings from other countries, but for Koreans to do it? It's wrong because its not 100% authentic.
I could open an authentic Korean restaurant of pigs feet, chicken feet, raw beef, silkworms, soondae, chicken butt, and the most pungent dwaenjang this side of the Pacific, or I could localize some things and maybe go with different ingredients. |
Open it up in Williamsburg and grow a Fu Manchu and you could be a successful high profile restauranteur! |
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AsiaESLbound
Joined: 07 Jan 2010
Location: Truck Stop Missouri
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| Posted: Mon Feb 29, 2016 4:38 pm Post subject: |
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| This silly name definitely sounds like another kind of place found in dangerous hood areas of Uh-merica that just makes me chuckle... |
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northway
Joined: 05 Jul 2010
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| Posted: Mon Mar 07, 2016 9:19 pm Post subject: |
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| AsiaESLbound wrote: |
| This silly name definitely sounds like another kind of place found in dangerous hood areas of Uh-merica that just makes me chuckle... |
It's actually pretty bougie. |
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