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Tony_Balony
Joined: 12 Apr 2007
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 Posted: Sun Dec 02, 2007 7:55 pm Post subject: Airlines "MILF" ad raises....eyebrows |
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DIRTY, SEXY, MONEY: Ad For $9 Flights Raises Eyebrows
ATLANTA -- A new advertising campaign from Spirit Airlines has some tongues clicking.
The Fort Lauderdale-based airline, which specializes in flights to the Caribbean, is advertising a "Many Islands, Low Fares" special.
A limited number of flights to the Bahamas are as low as $9. Most of the flights included in the sale are in the $69-$89 range.
MORE INFO: How To Book Spirit Airlines $9 Caribbean Flights
On Spirit's web site they are calling the offer the "MILF" sale; short for "Many Island, Low Fares."
Some Internet bloggers have pointed that "MILF" is known as an obscene acronym in some circles. It is used to describe an attractive older woman.
Some bloggers suggest the use of "MILF" is an unintentional oversight by the airline.
Others say Spirit knows exactly what they are doing. They point to the image of a Caribbean island in the ad that has been altered to resemble a reclining woman.
"You can't tell me that a bunch of marketing guys sat around talking about this promotion and no one knew of the more adult meaning," one blogger posted.
"I dunno about the fares, but someone in marketing is having a good laugh," wrote another.
The Spirit timetable shows flights from Atlanta to Orlando, Fort Lauderdale, Las Vegas, Puerto Rico, Jamaica, Cancun and St. Thomas. |
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cubanlord
Joined: 08 Jul 2005
Location: In Japan!
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| Posted: Sun Dec 02, 2007 8:28 pm Post subject: |
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| yeah, I read the story this morning. The marketing people are guilty. There was no "accident" when it came to using the accronym in their marketing scheme. |
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boatofcar
Joined: 20 Dec 2006
Location: Sheffield, UK
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| Posted: Sun Dec 02, 2007 9:53 pm Post subject: |
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| Marketing teams are never oblivious to stuff like this. This is the best kind of publicity. |
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igotthisguitar
Joined: 08 Apr 2003
Location: South Korea (Permanent Vacation)
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| Posted: Mon Dec 03, 2007 1:46 pm Post subject: |
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| cubanlord wrote: |
yeah, I read the story this morning. The marketing people are guilty.
There was no "accident" when it came to using the accronym in their marketing scheme. |
Is it ever?  |
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huffdaddy
Joined: 25 Nov 2005
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| Posted: Mon Dec 03, 2007 3:19 pm Post subject: |
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Many Islands, Low Fares, eh?
I'd hit it. |
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Ilsanman
Joined: 15 Aug 2003
Location: Bucheon, Korea
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| Posted: Wed Dec 05, 2007 5:15 am Post subject: |
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There is a severe lack of MILFs in this area.
Sad. |
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huffdaddy
Joined: 25 Nov 2005
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| Posted: Wed Dec 05, 2007 5:19 am Post subject: |
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| Ilsanman wrote: |
There is a severe lack of MILFs in this area.
Sad. |
I've met a couple of my kindy moms who are definitely F-able. |
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Tony_Balony
Joined: 12 Apr 2007
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| Posted: Thu Dec 06, 2007 3:07 am Post subject: |
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| I've decided this is alot of shock jockery. Its like a Mancow commerical. |
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