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That "The rest of Seoul I keep in my heart" advert

 
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Bingo



Joined: 22 Jun 2006

PostPosted: Sun Jul 20, 2008 8:59 pm    Post subject: That "The rest of Seoul I keep in my heart" advert Reply with quote

Have you seen that advert on Discovery Channel about Seoul? 'Pictures can only catch so much.....The rest of Seoul I keep in my heart." Then it does the 'Seoul: Soul of Asia' nonsense.Rolling Eyes First of all, any Chinese person or Indian watching it is going WTF? That little appendange hanging off the side of China thinks it's the 'soul' of Asia? Are they fucking retaded? Most notably, there is the whole "I keep the rest of Seoul in my heart" nonsense. That kind of advert maybe works for Vienna, Paris and Praque. It emphaticaaly does not work for the ugly chaotic concrete mess that is Seoul. It's like they saw this ad somewhere and thought 'Hey, we've stolen everything else from the West. Let's steal this nifty little advert about Rome and apply it to Seoul. It should work." Idiots.... You don't keep Seoul in your heart. You keep it in your lungs.
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maeil



Joined: 09 Jan 2006
Location: Haebangchon

PostPosted: Sun Jul 20, 2008 9:10 pm    Post subject: Reply with quote

The most striking thing about that commercial for me is something I didn't notice till someone else on this board pointed it out... about 90% of the shots have slate roofs in them. So, from this commercial and the one with "Lisa" at Lotte World, we have:

Seoul! Soul of Asia. You should come HERE!
You can see:
Bumper Cars
The Wiking
A club
"Hot things" or "Hotness" depending on what you hear
Korean Food
Slate Roofs
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philipjames



Joined: 03 Feb 2003

PostPosted: Sun Jul 20, 2008 9:21 pm    Post subject: Reply with quote

Yeah, that advert stretches reality to breaking point. Exactly which part of Seoul is he keeping in his heart? The bumping, pushing, spitting, hacking, traffic madness, crowds, heat, exhaust pollution, insane candle vigils, dog meat restaurants...? I wish the commercial would have been bigger on specifics.

And the slated roofs. Rolling Eyes I also find it hilarious that they kept in a shot of Everland. Yeah, let's travel a thousand miles to ride a roller coaster. Rolling Eyes
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PeteJB



Joined: 06 Jul 2007

PostPosted: Sun Jul 20, 2008 9:24 pm    Post subject: Reply with quote

http://kr.youtube.com/watch?v=I4CX2XUJ0Zw

This is better.
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Guri Guy



Joined: 07 Sep 2003
Location: Bamboo Island

PostPosted: Sun Jul 20, 2008 9:24 pm    Post subject: Reply with quote

Perhaps the "sole" of Asia like gum stuck to the bottom of one's shoe...Wink
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branchsnapper



Joined: 21 Feb 2008

PostPosted: Sun Jul 20, 2008 9:50 pm    Post subject: Reply with quote

When the British show "Holiday" went to Seoul one of the attractions in the very short piece was............a supermarket. In Korea, you can go there and taste food! That was the most appealing thing they could find for a western audience.

The photography in Korean travel pamphlets always blows me away. I really want to visit that country someday. Those photographers should get medals. The video from PeteJB is the same - where are these places with no cruddy stuff everywhere? Do they knock buildings down to get these shots? Maybe they are just, in the end, creating bad feeling?
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spliff



Joined: 19 Jan 2004
Location: Khon Kaen, Thailand

PostPosted: Sun Jul 20, 2008 10:11 pm    Post subject: Reply with quote

philipjames wrote:
Yeah, that advert stretches reality to breaking point. Exactly which part of Seoul is he keeping in his heart? The bumping, pushing, spitting, hacking, traffic madness, crowds, heat, exhaust pollution, insane candle vigils, dog meat restaurants...? I wish the commercial would have been bigger on specifics.

And the slated roofs. Rolling Eyes I also find it hilarious that they kept in a shot of Everland. Yeah, let's travel a thousand miles to ride a roller coaster. Rolling Eyes


Everland is a 35 min express bus ride from downtown Gangnam.
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red_devil



Joined: 30 Jun 2008
Location: Korea

PostPosted: Sun Jul 20, 2008 11:56 pm    Post subject: Re: That "The rest of Seoul I keep in my heart" ad Reply with quote

Bingo wrote:
Have you seen that advert on Discovery Channel about Seoul? 'Pictures can only catch so much.....The rest of Seoul I keep in my heart." Then it does the 'Seoul: Soul of Asia' nonsense.Rolling Eyes First of all, any Chinese person or Indian watching it is going WTF? That little appendange hanging off the side of China thinks it's the 'soul' of Asia? Are they fucking retaded? Most notably, there is the whole "I keep the rest of Seoul in my heart" nonsense. That kind of advert maybe works for Vienna, Paris and Praque. It emphaticaaly does not work for the ugly chaotic concrete mess that is Seoul. It's like they saw this ad somewhere and thought 'Hey, we've stolen everything else from the West. Let's steal this nifty little advert about Rome and apply it to Seoul. It should work." Idiots.... You don't keep Seoul in your heart. You keep it in your lungs.


Gee...an advertisement making over exaggerated claims? NOOOOOO WAY. Newsflash, pretty much every country that makes these "national ad" campaigns blow their own horn about something or another. Jewel of Asia, land of this and that...whatever. It's advertising. You take all claims with a grain of salt. Especially when it's something as epistemological as being the "Soul of Asia". Rolling Eyes
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Scotticus



Joined: 18 Mar 2007

PostPosted: Mon Jul 21, 2008 12:04 am    Post subject: Reply with quote

spliff wrote:
philipjames wrote:
Yeah, that advert stretches reality to breaking point. Exactly which part of Seoul is he keeping in his heart? The bumping, pushing, spitting, hacking, traffic madness, crowds, heat, exhaust pollution, insane candle vigils, dog meat restaurants...? I wish the commercial would have been bigger on specifics.

And the slated roofs. Rolling Eyes I also find it hilarious that they kept in a shot of Everland. Yeah, let's travel a thousand miles to ride a roller coaster. Rolling Eyes


Everland is a 35 min express bus ride from downtown Gangnam.


Because, as we all know, the tourism campaign is aimed squarely at those of us living in Seoul and not, say, people who live outside the Korean peninsula often a thousand, or more, miles away.
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endo



Joined: 14 Mar 2004
Location: Seoul...my home

PostPosted: Mon Jul 21, 2008 1:47 am    Post subject: Reply with quote

The real SOUL of Asia should be India. That's where most of the religions on this continent originated from.
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idiotinkorea



Joined: 25 Jun 2008

PostPosted: Mon Jul 21, 2008 6:48 am    Post subject: Reply with quote

Quote:
"I keep the rest of Seoul in my heart"



yeah, just do that! keeping this &%#!@ in your heart
calls for a dramatic increase in the number of psychiatrists.
i fear that there are more shamans than shrinks here, so the govt should consider issuing P2 visas for weygook shrinks...
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