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Starting your own curriculum development company

 
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JFuller317



Joined: 10 Oct 2008

PostPosted: Wed Nov 19, 2008 3:10 am    Post subject: Starting your own curriculum development company Reply with quote

Some quick background info: When the new semester started in September, my hagwon reorganized the classes and started with some new curriculum. Teaching has been generally unsatisfying since then. I have been looking for some good curriculum to teach to my students and have been pretty unsatisfied so far. Some of the biggest problems:

- Textbooks that focus only on one aspect of learning (listening skills, reading skills, pronunciation skills) and do little to help the students actually understand the words they are learning.

- Textbooks that hold the students' hands far too much.

- Textbooks that throw the student into the deep end of the pool, so to speak, with little or no explanation for difficult concepts or difficult vocabulary words.

There are other problems as well, but those are some of the biggest. Seeing so many flaws prevalent in a great number of ESL textbooks makes me think that it might be possible to make a good amount of money by designing my own curriculum and then selling it to the schools in Korea. After all, if people can make money by selling terrible ESL textbooks, why can't I make money by selling good ones?

Does anyone have any advice regarding this idea? I am fairly confident that I could make effective sales pitches to hagwon owners once the material was complete, but what else do I need to think about?
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jadarite



Joined: 01 Sep 2007
Location: Andong, Yeongyang, Seoul, now Pyeongtaek

PostPosted: Wed Nov 19, 2008 3:33 am    Post subject: Reply with quote

I am in the process of developing a curriculum, taking ideas and lessons from the past schools I have taught at in Japan and Korea. Let me tell you, it isn't easy.

Currently, I have 57 individual lessons I want to focus on and some of them could be divided. The main issues I see are lack of familiarity and lack of interesting elements. Students are simply not familiar with the "awesome" and "great" (better?) lessons I am making, and so when they get introduced to the class, they fall short of being able to appreciate the lesson at the level I want them to. So, I end up dumbing them down during classes, and they look more like the textbook lessons we are all aware of.

They also lose interest in the lessons if they only go in one direction. If you don't let the kids be part of the lesson, you will lose them after 10 minutes and they won't want to participate in your activities, regardless how well they are planned out.

I could go on for pages with my theories and ideas, but I will sum them up with one base idea/position I have on this ESL stuff. I think a Korean teacher needs to start and end things. Some might argue immediate immersion, and nothing else, but I feel a Korean teacher should help students understand the basics before they try to communicate with a native English speaker. Then, they can focus on pronunciation and conversation without being bogged down in vocabulary and grammar at the higher levels.

Hagwons, and as I am finding out with public schools also, don't care about the learning process. They don't care if teaching 10 students at a time is more effective than 30 students, and they will do whatever fulfills their personal agenda.

The missing link is not you, nor a proper book, but rather a Korean teacher who will get things started so you can more realistically practice English with students and a school owner/principal who understands this and funds progress over profit.
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JFuller317



Joined: 10 Oct 2008

PostPosted: Wed Nov 19, 2008 3:52 am    Post subject: Reply with quote

It's true that the lessons themselves could be better if I had a dedicated Korean teaching assistant, but the textbooks themselves have quite a lot of room for improvement, I think. When I see this, it makes me think there might be a business opportunity here.
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ddeubel



Joined: 20 Jul 2005

PostPosted: Wed Nov 19, 2008 5:49 am    Post subject: Reply with quote

JFuller,

You are correct about the books -- but I'd suggest that the last thing that is needed is "another book"!

Please, the book is not the "curriculum" and that notion has been the ruin of many classrooms. The curriculum is the English language, that is what you teach. The book is just another tool designed to facilitate that. The fixation with the textbook is what is holding back so many students, students in particular who are now more and more digital natives.

Of course there will always be textbooks but unless you are going to leave out all the gap exercises, dialogues, reading passages blablabla and do something really innovative and in tail with the times -- I'd say think again.

Further, how many years of teaching do you have under your belt? How many years in diverse / different classrooms? Teacher training, you might get by through personality, presence, communication skills - with 5 years experience. Writing a textbook , you need of any note, you need at least 10. There is a lot to be thought of and thought through and a lot that comes "artfully" through experience. It is not a science.

Discussing another textbook, a better textbook reminds me of the guy in the self help book section asking the store staff why the shelves are all empty.

My two cents worth.

DD
http://eflclassroom.ning.com
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Seon-bee



Joined: 24 Jan 2003
Location: ROK

PostPosted: Wed Nov 19, 2008 7:29 am    Post subject: Reply with quote

Quote:
Please, the book is not the "curriculum"


Let's see what happens when you cross an inexperienced, untrained teacher with a classroom. You get Bingo for an hour. You get passive worksheets and coloring. You get eager teachers trying hard, talking excessively and fast. In realilty, this happens with a large number of teachers, even those with a BEd. I'm not criticizing teachers, but generalizing about the current state of affairs in many classrooms. I'm not blaming anyone, just pointing out what we'd perhaps find on a lot of CCTV recordings.

Sounds like you're advocating a no coursebook option. Sorry, but that left wing Dogme perspective is largely untenable unless we're in situations where the teacher is passionate, experienced, and trained---someone like ddeubel--and happens to be teaching advanced students or those needing a more ESP approach. Unfortunately, the vast majority of us are unlike ddeubel.

ddeubel has vast amounts of classroom experience. When you've been there and done that, it's easier to do a needs analysis, assess students needs and levels, predict errors, etc. Take away the vast classroom experience and we're left with teachers needing some kind of curriculum.

Quote:
The curriculum is the English language


Say what? The curriculum/syllabus concerns objectives, sequencing, and materials (whatever that means to you) being put together to match the needs and/or interests of learners. It's a description of course content. I know very few teachers who can design course objectives, sequence activities, and provide appropriate content. Add to this the questions of methodology, approach, and technique.

All the more power to teachers who can house an entire curriculum in their head or on a USB stick, but a large percentage of teachers and students need a springboard of some kind and are not in a position to use the English language as a curriculum.

Scenario
Director: "Hey Joe Teacher, get in that classroom and teach the English language."
Joe: "What do I do? How do I implement tasks and activities? Do these students need to work on fluency or accuracy? Is there any curriculum to follow? What should learners take away from this class?"
Director: "The English language is your curriculum. They need to know the English langauge. Now get in there and teach. You're a native speaker!"

How far into the contract will Joe get before he pulls a runner? How many classes will he teach before he runs out of ideas?

Quote:
do something really innovative and in tail with the times


This digital native cheerleading is overrated. And the digital whiteboard is still very much a paperless textbook.

Quote:
leave out all the gap exercises, dialogues, reading passages


Sorry, but my students need to know how to read and they need reading practice. Some menus don't have pictures. Digital native read text, right?
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ddeubel



Joined: 20 Jul 2005

PostPosted: Wed Nov 19, 2008 3:50 pm    Post subject: Reply with quote

Seon - bee,

Quote:
Sounds like you're advocating a no coursebook option.


Not at all! I believe a textbook is something most classrooms/courses should have. However what I said, if you read carefully is that we don't need any more textbooks developed unless they will be something very "different", a real break from the same paint by numbers, let's both play our part thingee.

Reading your post -- you seem to be totally tainted with the concept that I'm radical and also thinking everything "creative" must be multi media or technology. Sorry, I don't advocate such. Like my comment about the book -- technology is also only a tool. Whatever it takes to get student's brains and bodies saturated with English is what the teacher should do. So please don't read "technology" into everything I write about....

Fact of the matter is that "the English language " is the curriculum. Incidental learning accounts for up to 85+ percent of language acquisition in the classroom. Not what comes from the book or memorization. After you have been teaching awhile, you realize that what comes in the backdoor is what feels most at home to the students and is "acquired".

I think you are confusing the terms curriculum and syllabus (and you'd do well to look back at Aristotle, the first in the Western line to make a formal categorization of knowledge - dividing the educative process into
the theoretical / the practical / the productive (praxis) ). Curriculum is the body of knowledge to be transmitted. Pure and simple. Syllabus is the means of doing so. You may think this is debating how many angels on the head of a pin but it is an important distinction and an error many educators make.

So I stand by my quote that "the English language is the curriculum" and is a body of knowledge-content and/or subjects. Education in this sense, is the process by which these are transmitted or 'delivered' to students by the most effective methods that can be devised (syllabus/methodology).

Recent (the last 30 years) educational theorists have tried to narrow the concept of "curriculum" but I think in the case of EFL, that is misguided. In science, in history, in math - you have a set body of knowledge and facts. Thus, you can do so and narrow the curriculum into a set of knowledge. However with language, it is so expansive, so elusive, you can at a minimum only talk about "curriculum objectives " (process) in a narrow sense. You still have to consider everything, even pragmatics as part of the curriculum (though how many of us teach pragmatics formally?)....

I'm running on... my main point is that we need books. Just that we don't need teachers to think the book is EVERYTHING. And especially not students to think so.

DD
http://eflclassroom.ning.com
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Juregen



Joined: 30 May 2006

PostPosted: Wed Nov 19, 2008 4:29 pm    Post subject: Reply with quote

Running my hagwon I have been running in some difficulties getting a curriculum implemented.

My first question would be; What do you mean by a curriculum?

Parents come to me and ask me what my curriculum is, and I ask them the same question. What I tell the parents is that we first do an assessment of their childrens "Capabilities", you know, what can they do. Not "what do they know." Our levels are also designed on that.

But then comes the question, what is the content of the classes. How can I guide the teachers what to teach the children?

This guideline is very much open to interpretation to the teacher, and inexperienced teachers might get lost. So how can I assist these teachers in building up lesson plans on how to go from point A to point B.

I tell my parents I do not use one book, but I use a lot of books. I constantly purchase new materials to get a new angle on how to teach a specific set of capabilities.

What I am actually looking for is more of a loose format, based on a sound base. The teacher would be able to pick up part of the book and say "mhhh this would be good for my class, they are not so good in XY".

The problem with a book is that it puts you in a straight jacket, you have to teach this next! While that might be completely unnecessary to that particular class. It also stops children from breaking free from the "logical part" of the language.
Especially Koreans look upon English as a logical puzzle that needs solving, rather then a flexible communication tool with grammar being the basis of good communication.

I try to break them from those logical pathways, so instead of thinking "about" English, they should be thinking "IN" English.

I have yet to find a way to clearly show the parents what it is I am actually trying to do.

Apart from all of that, we are showing results, very clear results with feedback coming from scores the children receive on their tests and the ability for children to say simple things in English, to the displayed pleasure by children to actually learn English.

Any ideas expressed here will be certainly greatly appreciated by myself Smile
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Seon-bee



Joined: 24 Jan 2003
Location: ROK

PostPosted: Wed Nov 19, 2008 8:40 pm    Post subject: Reply with quote

Quote:
my main point is that we need books. Just that we don't need teachers to think the book is EVERYTHING. And especially not students to think so.


I see. On this I can agree!

Quote:
this is debating how many angels on the head of a pin


The problem for me is that, in classrooms all over the world, the vast majority of teachers are not trained, experienced, and passionate about teaching/learning. For them, and their students, this whole discussion is unnecessary.

Quote:
we don't need any more textbooks developed unless they will be something very "different", a real break from the same paint by numbers

Disagree. We can definitely use culture specific books, coursebooks with more humor, content that's updated to reflect students current interests, etc.
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Poemer



Joined: 20 Sep 2005
Location: Mullae

PostPosted: Wed Nov 19, 2008 10:33 pm    Post subject: Reply with quote

The reason people make a lot of money selling crappy textbooks in Korea is because the schools don't care about their "curriculum" or the quality of the instruction they provide. The schools only want to make money. The parents are only interested in the "curriculum" on a surface level. The school can easily plagiarize a curriculum from the internet, force uncompensated/under-compensated and underqualified employees to make it, or just plain go without and then pass it off to the parents as really great by printing up flashy flyers and internet ads that say it is and then charge a lot of tuition. (It's expensive it MUST be good!)

It isn't easy/cheap to make a good curriculum. Schools will never pay money for good materials because they can get something cheaper/free that will do everything they want it to, namely, keep tuition dollars coming.
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QbertP



Joined: 02 Feb 2007
Location: Seoul

PostPosted: Wed Nov 19, 2008 11:03 pm    Post subject: Reply with quote

The main reason I would welcome a well made course book is the fact that many teachers are told they must cover certain areas of the text book.

If the text book in question were more useful or adaptable it would be a plus.
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