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Would this fast food restaurant work here in Korea?
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wayne



Joined: 21 Mar 2006

PostPosted: Wed Jul 08, 2009 2:09 am    Post subject: Would this fast food restaurant work here in Korea? Reply with quote

My business plan was to just write a menu. Any criticism, feedback, suggestions will be appreciated.


The Chicken Kitchen
Wraps, Burgers, Salads

Your choice of Grilled or Crispy Breaded Chicken served in a Tortilla Wrap, on a Whole Wheat Bun or on a Bed of Mixed Greens.
A Pan Fried or Crispy Breaded Black Bean Patty is available for vegetarians.

The Mexican
Crispy or Grilled Chicken, Taco Seasoning, Lettuce, Tomato, Jalapenos, Cheddar Cheese, Crushed Nacho Chips, Salsa

The Greek
Crispy or Grilled Chicken, Tomato, Cucumbers, Red Onion, Olives, Feta Cheese, Black Pepper, Basil, Oregano, Vinaigrette Dressing

The American
Crispy or Grilled Chicken, Lettuce, Tomato, Saut�ed Onion & Mushroom, Bacon, Pepper Jack Cheese, BBQ sauce

The Indian (Tandoori)
Crispy or Grilled Chicken, Tandoori Sauce, Lettuce, Saut�ed Onion & Green Pepper, Crushed Pappadoms

The Indian II (Curry)
Crispy or Grilled Chicken, Curry Sauce, Crushed Pappadoms, Lettuce, Tomato, Onion.

The Bulgogi
Crispy or Grilled Chicken, Lettuce, Saut�ed Mushroom & Garlic, Korean Peppers, Bulgogi Sauce

The Fajita
Crispy or Grilled Chicken, Cajun Spices, Saut�ed Onion & Green Pepper, Lettuce, Tomato, Guacamole, Salsa.

The Caesar
Crispy or Grilled Chicken, Romaine, Croutons, Parmesan Cheese, Caesar Dressing

The General Tso (Chinese)
Crispy or Grilled Chicken, Saut�ed Mushroom & Onion, Wonton Crisps, General Tso�s Sauce

The Buffalo
Crispy or Grilled Chicken, Wing Sauce, Lettuce, Choice of Bleu Cheese or Ranch Dressing

The Sesame
Crispy or Grilled Chicken, Caramelized Onions, Almond Strips, Romaine, Sesame Dressing.

The Clubhouse
Crispy or Grilled Chicken, Bacon, Swiss Cheese, Tomato, Lettuce, Ranch.

The Jalapeno Ranch
Crispy or Grilled Chicken, Jalapenos, Pepper Jack Cheese, Lettuce, Tomato, Ranch

Build Your Own:

Step 1: Choose Wrap, Bun or Salad.
Step 2: Choose Crispy or Grilled Chicken
Step 3: Choose Basic Toppings: Lettuce, Tomato, Onions, Olives, Jalapenos, Cucumbers, Green Peppers, Mushrooms, Korean Peppers.
Step 4: Choose Premium Toppings: Bacon, Saut�ed Onion, Saut�ed Mushroom, Guacamole, Cheddar Cheese, Pepper Jack Cheese, Swiss Cheese 1000 won each
Step 5: Choose Sauce: Ranch, Bleu Cheese, Salsa, Bulgogi, General Tso, Curry, Honey Mustard, Salsa, Sesame, Wing Sauce, Vinaigrette, BBQ, Caesar

Custom Spice your Fries or Curly Fries.

Spices Available: Original (Montreal Steak), BBQ, Cajun, Spicy Chili, Garlic, Jalapeno
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phoneboothface



Joined: 26 Apr 2009
Location: Korea

PostPosted: Wed Jul 08, 2009 2:25 am    Post subject: Reply with quote

Well you made me hungry. Would you be located around Itaewon or what?
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MorneauRules



Joined: 28 Jun 2009
Location: Your face

PostPosted: Wed Jul 08, 2009 3:09 am    Post subject: Re: Would this fast food restaurant work here in Korea? Reply with quote

Hell ya that sounds great!
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kiknkorea



Joined: 16 May 2008

PostPosted: Wed Jul 08, 2009 3:17 am    Post subject: Reply with quote

Sounds good!

The location is of course essential. Also, how well you could draw Koreans in addition to expats would be important, unless you just wanted to set up in a foreigner area and not target Koreans.
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egrog1717



Joined: 12 Mar 2008

PostPosted: Wed Jul 08, 2009 3:25 am    Post subject: Reply with quote

13 menu items plus a build your own might be rough on your kitchen staff though, and it opens the table for mistakes to be made with some ease...

Might want to considering cutting it down a bit
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Forward Observer



Joined: 13 Jan 2009
Location: FOB Gloria

PostPosted: Wed Jul 08, 2009 3:40 am    Post subject: Reply with quote

You could operate out of a bongo truck and hit the popular spots and nightclub scene around Seoul - Hondae, Sinchon, Itaewon, etc. after hours you'd make a ton of cash.

LIKE THESE GUYS, they make a killing! Over 30,000 people follow them on Twitter.


http://twitter.com/kogibbq/
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wayne



Joined: 21 Mar 2006

PostPosted: Wed Jul 08, 2009 4:18 am    Post subject: Reply with quote

thinking itaewon first but not limiting myself to that.... would like to know/see what the koreans enjoy most and adapt that to a place if we had the chance to open a place outside of itaewon.
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sulperman



Joined: 14 Oct 2008

PostPosted: Wed Jul 08, 2009 4:42 am    Post subject: Reply with quote

Do you know of a curly fry source? Just askin'..... (cause I want them before your awesome sounding place opens!)
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coralreefer_1



Joined: 19 Jan 2009

PostPosted: Wed Jul 08, 2009 4:48 am    Post subject: Reply with quote

I think if you want to set your model around what "Koreans" might like, then Itewon may not be the best place for that.

Personally I like the suggestion that follows the kogitruck guys. It would seem the initial investment would be smaller compared to renting a space and getting equipment, and I think it would be a great way to test the market for your product without so much capital. Younger Koreans would likely be more enthusiastic about trying something new, especially something new served/owned by a foreigner, than older Koreans.

As was mentioned, location is key. Park a truck serving wraps outside of a university in Seoul at 5pm and watch the money roll in. This would be a great way to 1- test your product for interest, and 2- find the areas of the city that are most receptive to it.

However, KFC is pretty popular here in Korea, and the only wrap they offer "Twister" (the only thing I eat from KFC) is never prepared (they don't even have the chicken strips cooked) and have to wait 6-7 minutes for it. Now as a customer I like the freshness, but also the fact that there is not enough demand for it to have the basic ingredients prepared in advance is a point to consider as well.
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Scamps



Joined: 01 Feb 2008

PostPosted: Wed Jul 08, 2009 4:59 am    Post subject: Reply with quote

Sounds yummy and I really like the vegetarian option ^^

But I think what Seoul really needs is a Cajun/Creole/New Orleans restaurant and a REAL Vietnamese restaurant. All those Pho ___ places are crap.

I heard there's a place near Ansan Station but that's kind of far for me.

Sorry to get a little off-topic...maybe you can incorportate some of my suggestions onto your menu? I'd love it!


Last edited by Scamps on Wed Jul 08, 2009 5:18 am; edited 1 time in total
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Kurtz



Joined: 05 Jan 2007
Location: ples bilong me

PostPosted: Wed Jul 08, 2009 5:08 am    Post subject: Reply with quote

How much for one of those tasty morsals?

Go easy on the lettuce, I hate it when it's light on with the good stuff but padded out with rabbit food.
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pkang0202



Joined: 09 Mar 2007

PostPosted: Wed Jul 08, 2009 5:31 am    Post subject: Reply with quote

coralreefer_1 wrote:


However, KFC is pretty popular here in Korea, and the only wrap they offer "Twister" (the only thing I eat from KFC) is never prepared (they don't even have the chicken strips cooked) and have to wait 6-7 minutes for it. Now as a customer I like the freshness, but also the fact that there is not enough demand for it to have the basic ingredients prepared in advance is a point to consider as well.


Half the times I go to KFC, the twister and the chicken strips used for it aren't even on the menu. Its hit or miss whether or not they will prepare it that day.
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Yesterday



Joined: 15 Aug 2003
Location: Land of the Morning DongChim (Kancho)

PostPosted: Wed Jul 08, 2009 6:33 am    Post subject: Re: Would this fast food restaurant work here in Korea? Reply with quote

wayne wrote:

Build Your Own:

Step 1: Choose Wrap, Bun or Salad.
Step 2: Choose Crispy or Grilled Chicken
Step 3: Choose Basic Toppings: Lettuce, Tomato, Onions, Olives, Jalapenos, Cucumbers, Green Peppers, Mushrooms, Korean Peppers.
Step 4: Choose Premium Toppings: Bacon, Saut�ed Onion, Saut�ed Mushroom, Guacamole, Cheddar Cheese, Pepper Jack Cheese, Swiss Cheese 1000 won each
Step 5: Choose Sauce: Ranch, Bleu Cheese, Salsa, Bulgogi, General Tso, Curry, Honey Mustard, Salsa, Sesame, Wing Sauce, Vinaigrette, BBQ, Caesar



at 8,000 ~ 10,000 won each I would never buy one...

I went out eating (buffet) and drinking with a Mexican friend last week - we decided to go back to my house for more drinks afterwards..

and for the "anju" (snack) had picked up all the ingredients from the local supermarket for the Mexican friend to make fajitas as a snack whilst drinking..

we both ended up eating 3~4 (small-sized) fajitas over a few more drinks..

what size are you planning on selling them..?

one small-regular fajita is not even worth paying $3,000 won for inbetween drinks...

(We ended up eating 4 each (total Cool - our cost = 8,000won in total (1,000won each) baked in an oven...

we got to add anything we wanted to them (including premium ingredients)

but one-small fajita still worked out to 1,000won each..

so for the drunk-passerby - who wants to eat a small fajita - are you going to charge more than 2,500 won?


Last edited by Yesterday on Wed Jul 08, 2009 7:25 am; edited 3 times in total
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tzechuk



Joined: 20 Dec 2004

PostPosted: Wed Jul 08, 2009 7:04 am    Post subject: Reply with quote

Only if your fajitas are REALLY fajitas....
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wayne



Joined: 21 Mar 2006

PostPosted: Wed Jul 08, 2009 6:56 pm    Post subject: Re: Would this fast food restaurant work here in Korea? Reply with quote

so for the drunk-passerby - who wants to eat a small fajita - are you going to charge more than 2,500 won?

no.

if it ever opens i will however try to keep the prices as cheap as possible so that the customers are receiving value (whether it be size or quality or hopefully a combination of both) for their money and there is enough left over to pay for all the costs involved.
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