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Cheonmunka
Joined: 04 Jun 2004
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 Posted: Sun Jul 05, 2009 8:14 am Post subject: Kobaco TV Ad |
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Unfortunately can't give links but keep your eye out for it. Have a close look about 60% of way thru. The main theme is 'Korea Pride.'
As I said, keep an eye out and state here what you see when the Korean guy pushes the white guy.
It's more like 'Korean inferiority complex raises it's head' than pride. Maybe I'm misreading it.
Have a look anyway when you get to see it. |
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CA-NA-DA-ABC
Joined: 20 Jun 2006
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| Posted: Sun Jul 05, 2009 5:04 pm Post subject: |
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| it's a campaign urging Koreans to learn manners. |
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Smee
Joined: 24 Dec 2004
Location: Jeollanam-do
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| Posted: Sun Jul 05, 2009 7:50 pm Post subject: |
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I also tried to find it online but couldn't.
It's about branding, and the commercial basically says that to improve Korea's brand KoreaNS have to improve the way they treat other people. For example, pushing the foreigner out of the way at the airport, or the lonely foreign worker sitting at the bus stop. All in all it's a good ad, I think.
Kind of similar to the new Denis Kang commercial from a few months back, but I like the Kobaco one better.
http://briandeutsch.blogspot.com/2009/05/another-denis-kang-commercial.html |
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CA-NA-DA-ABC
Joined: 20 Jun 2006
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| Posted: Sun Jul 05, 2009 8:30 pm Post subject: |
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| so what 'inferiority complex' are you talking about? your own? |
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alphakennyone
Joined: 01 Aug 2005
Location: city heights
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| Posted: Sun Jul 05, 2009 8:35 pm Post subject: |
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| I thought it was going to be about Korean Tobacco |
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Jane
Joined: 01 Feb 2003
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endo
Joined: 14 Mar 2004
Location: Seoul...my home
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| Posted: Sat Jul 25, 2009 9:15 am Post subject: Re: Kobaco TV Ad |
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| Cheonmunka wrote: |
Unfortunately can't give links but keep your eye out for it. Have a close look about 60% of way thru. The main theme is 'Korea Pride.'
As I said, keep an eye out and state here what you see when the Korean guy pushes the white guy.
It's more like 'Korean inferiority complex raises it's head' than pride. Maybe I'm misreading it.
Have a look anyway when you get to see it. |
I can't believe some people are so stupid. |
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big_fella1
Joined: 08 Dec 2005
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| Posted: Mon Jul 27, 2009 7:19 am Post subject: |
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| alphakennyone wrote: |
| I thought it was going to be about Korean Tobacco |
So did I but I found out all television commercials in Korea are sold by Korean Advertising Corporation (Kobaco).
This is anti-competitive however it actually results in cheaper television commercials which explains the vast amount of them.
Kobaco ads are like the old community service announcements back home. |
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fermentation
Joined: 22 Jun 2009
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| Posted: Mon Jul 27, 2009 6:08 pm Post subject: |
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| I'm surprised this is being talked about now. I saw this a couple months ago. This shows that Koreans being rude isn't just "culture." They know they are being rude when they are being rude. |
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saw6436
Joined: 16 Jan 2003
Location: Daejeon, ROK
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| Posted: Mon Jul 27, 2009 7:35 pm Post subject: |
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| Anyone who dresses like the white boy in the video deserves to be pushed. |
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Burndog
Joined: 17 Feb 2008
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| Posted: Mon Jul 27, 2009 7:47 pm Post subject: |
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| fermentation wrote: |
| I'm surprised this is being talked about now. I saw this a couple months ago. This shows that Koreans being rude isn't just "culture." They know they are being rude when they are being rude. |
I do enjoy the negative spin that we can put on everything on Dave's! It's all in perspective...I interpreted the commercial in a different way. Rather than seeing it as saying...'look at how rude we are' I thought it was saying 'this behaviour appears rude to foreigners, we need to be more welcoming and polite'. Anyway...maybe I was in too good a mood when I saw it? |
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fermentation
Joined: 22 Jun 2009
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| Posted: Tue Jul 28, 2009 2:39 am Post subject: |
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| Burndog wrote: |
I do enjoy the negative spin that we can put on everything on Dave's! It's all in perspective...I interpreted the commercial in a different way. Rather than seeing it as saying...'look at how rude we are' I thought it was saying 'this behaviour appears rude to foreigners, we need to be more welcoming and polite'. Anyway...maybe I was in too good a mood when I saw it? |
Isn't that the same thing? |
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Smee
Joined: 24 Dec 2004
Location: Jeollanam-do
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| Posted: Tue Jul 28, 2009 2:55 am Post subject: |
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For the last time, the commercial wasn't celebrating rude Koreans. It wasn't saying "hell yeah!" when the Korean pushed the white guy. It's about improving Korea's image abroad by improving the way Koreans act around foreigners.
I've heard there are also ads they show on airplanes to caution Koreans against being rude tourists. That's really more important than worrying about behavior in Korea. They shouldn't ask Koreans to alter their behavior to suit the needs of a very, very small fraction of the population, many of whom don't mind the pushing or crowding. But, reminding people to be respectful when overseas goes a long way. Very few people will visit Korea and will have to deal with rude Koreans---I don't consider Koreans rude, for example, in Korea---but many more Asians are likely to encounter Korean tourists. |
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roadwork
Joined: 24 Nov 2008
Location: Goin' up the country
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| Posted: Tue Jul 28, 2009 4:50 am Post subject: |
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| Smee wrote: |
For the last time, the commercial wasn't celebrating rude Koreans. It wasn't saying "hell yeah!" when the Korean pushed the white guy. It's about improving Korea's image abroad by improving the way Koreans act around foreigners.
I've heard there are also ads they show on airplanes to caution Koreans against being rude tourists. That's really more important than worrying about behavior in Korea. They shouldn't ask Koreans to alter their behavior to suit the needs of a very, very small fraction of the population, many of whom don't mind the pushing or crowding. But, reminding people to be respectful when overseas goes a long way. Very few people will visit Korea and will have to deal with rude Koreans---I don't consider Koreans rude, for example, in Korea---but many more Asians are likely to encounter Korean tourists. |
Yeah, but it's usually the older generation that causes all the problems with their rube (not 'rude') mentality. Most of the younger Koreans I meet abroad are pretty fun and laid back. Even the business types I meet in Hong Kong, though they are older, are well mannered.
Mostly you'll encounter the old farts on their "poor tours", where they mass together and tour some of the more poverty stricken areas of 3rd world countries in order to feel better about their own 3rd world country. |
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victorology
Joined: 10 Sep 2007
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| Posted: Tue Jul 28, 2009 5:19 am Post subject: Re: Kobaco TV Ad |
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| Cheonmunka wrote: |
Unfortunately can't give links but keep your eye out for it. Have a close look about 60% of way thru. The main theme is 'Korea Pride.'
As I said, keep an eye out and state here what you see when the Korean guy pushes the white guy.
It's more like 'Korean inferiority complex raises it's head' than pride. Maybe I'm misreading it.
Have a look anyway when you get to see it. |
Yes, you are misreading it. |
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