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nukeday
Joined: 13 May 2010
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 Posted: Fri May 14, 2010 9:40 pm Post subject: 7-11 sells Happoshu at a higher price than beer |
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Now we all know that imported beer is an expensive luxury in the Korean 7-11, but this is just ridiculous.
A 330 ml can of Asahi "Super Dry" (a beer that, I believe, contains just malt and hops, no rice or corn) costs 3,000 won. In Japan, I think it's around 200 yen.
However, they now sell "Green Label" Asahi, known in Japan as Happoshu, which because it uses adjuncts it does not qualify as beer. Think of it as malt liquor. In Japan, this would be cheaper than the Asahi Super Dry, ringing it at maybe 150 yen. Here, they actually managed to price it at 3200 won. Just because it's new and the Korean consumer doesn't know any better, they're selling it at an inferior product, from the SAME company, at an inflated price. |
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oskinny1
Joined: 10 Nov 2006
Location: Right behind you!
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| Posted: Fri May 14, 2010 11:50 pm Post subject: |
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| The reason the near beer is so cheap in Japan is because it skirts the tax laws. Since it is not technically beer or liquor it doesn't get taxed as highly as Sapporo and Asahi's regular brands. Maybe Korean taxes are different. |
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pkang0202
Joined: 09 Mar 2007
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| Posted: Sat May 15, 2010 1:39 am Post subject: Re: 7-11 sells Happoshu at a higher price than beer |
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| nukeday wrote: |
However, they now sell "Green Label" Asahi, known in Japan as Happoshu, which because it uses adjuncts it does not qualify as beer. Think of it as malt liquor. In Japan, this would be cheaper than the Asahi Super Dry, ringing it at maybe 150 yen. Here, they actually managed to price it at 3200 won. Just because it's new and the Korean consumer doesn't know any better, they're selling it at an inferior product, from the SAME company, at an inflated price. |
OMG!!!! A box of Shin Ramen is $30 in the USA!!! You can buy the same box for $15 in Korea! OMG !!!! What a FREAKING RIPOFF!!!
AAAHHHHHH!!! ITS THE END OF THE WORLD!!!! |
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thegadfly
Joined: 01 Feb 2003
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| Posted: Sat May 15, 2010 1:48 am Post subject: |
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Malt liquor has the impression of being "inferior" to beer, but much like the idea of "wine in a box," the truth of the matter differs from the public perception of it. Screw tops and wine boxes are actually BETTER ways to store wine than a bottle with a real-cork cork, but makers of the better wines will not yet use those methods of storing wine, because of the impression people have of such products.
Malt liquor generally has a higher alcohol content than beer, and I have noticed that imported alcohol seems to be priced according to alcohol content, rather than how "good" or "bad" it may be perceived in its home country..."bad" imported whiskey and rum are quite expensive here, too....
You know how capitalism works, right? That prices can vary based on demand? Reddi-whip (canned whipped cream) is like $12 a can here, too...and that isn't even GOOD whipped cream...but here it is a foreign luxury item, without a whole lot of local competition, so they get more here than it is worth back home.... |
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nukeday
Joined: 13 May 2010
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| Posted: Sat May 15, 2010 2:16 am Post subject: Re: 7-11 sells Happoshu at a higher price than beer |
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| pkang0202 wrote: |
| nukeday wrote: |
However, they now sell "Green Label" Asahi, known in Japan as Happoshu, which because it uses adjuncts it does not qualify as beer. Think of it as malt liquor. In Japan, this would be cheaper than the Asahi Super Dry, ringing it at maybe 150 yen. Here, they actually managed to price it at 3200 won. Just because it's new and the Korean consumer doesn't know any better, they're selling it at an inferior product, from the SAME company, at an inflated price. |
OMG!!!! A box of Shin Ramen is $30 in the USA!!! You can buy the same box for $15 in Korea! OMG !!!! What a FREAKING RIPOFF!!!
AAAHHHHHH!!! ITS THE END OF THE WORLD!!!! |
You clearly missed the point, champ. I said it's obvious that imported goods are higher especially in a country where I can market salisbury steak as a luxury item and people consider their shoebox apartments "palaces" and "castles." OMG ETC ETC.
I will make a Korea/US example, albeit a poor one, because in Korea there are few examples of premium vs regular goods (usually we just get the crap). Let's say a bottle of Andong Soju, THE GOOD STUFF, has been selling in the US for $30, and Jinro Chameesul has never been imported. Then, Jinro Chameesul comes out and is priced at $32, even though in Korea the Andong is priced at 25,000W+ and the Chameesul at 1100W. Understand? I guess I don't know who I dislike more, whoever is pulling this pricing or the less-than-savvy consumer. |
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nukeday
Joined: 13 May 2010
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| Posted: Sat May 15, 2010 2:23 am Post subject: |
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| thegadfly wrote: |
Malt liquor has the impression of being "inferior" to beer, but much like the idea of "wine in a box," the truth of the matter differs from the public perception of it. Screw tops and wine boxes are actually BETTER ways to store wine than a bottle with a real-cork cork, but makers of the better wines will not yet use those methods of storing wine, because of the impression people have of such products.
Malt liquor generally has a higher alcohol content than beer, and I have noticed that imported alcohol seems to be priced according to alcohol content, rather than how "good" or "bad" it may be perceived in its home country..."bad" imported whiskey and rum are quite expensive here, too....
You know how capitalism works, right? That prices can vary based on demand? Reddi-whip (canned whipped cream) is like $12 a can here, too...and that isn't even GOOD whipped cream...but here it is a foreign luxury item, without a whole lot of local competition, so they get more here than it is worth back home.... |
Malt liquor isn't "inferior" if what you want is something high-alcohol for a low price - it fills that need. However, it is CHEAP for a reason - because it is cheaper to produce and has cheaper ingredients.
Actually, a lot of respectable wines have started using the screw-top. I agree with it, personally. I'm not really talking about methods, I don't really care if it comes in one of those silly mini-kegs, I'm just talking about the quality of a product in contrast to another product offered by the same company. Would you pay more for a cheaply made, sickly sweet Port wine over a cabernet sauvignon (sorry, I dont know much about wine) made by the same winery?
Yeah, sure, but this beer sure as hell isn't flying off the shelf, andin the day of the internet, it's pretty easy to go online and look up which products have inferior ingredients. Crappy beer has plenty of healthy local competition. I also think it's a joke that people would ever pay extra to drink MGD rather than Cass, but at least it's not like Miller is bringing High Life over and charging double MGD's price just because people are too stupid to know any better. |
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