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cwflaneur
Joined: 04 Aug 2009
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 Posted: Sun Jun 13, 2010 8:42 am Post subject: 'Shouting Korea' tv advertisment....... |
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Has anyone who is semi-fluent in Korean (or anyone else) seen this bit of weirdness? A non-Korean team is lined up on the field, and they are wincing and plugging their ears at the noise of a stadium full of chanting, shouting Koreans. The voiceover speaker then says 'Shouting Korea!'
This seems illogical in the context of a World Cup in South Africa this year, in which there isn't going to be any stadium filled entirely with Koreans. What exactly is the message of this ad - that Korea is a winner because it makes the most noise? Lol... |
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red_devil
Joined: 30 Jun 2008
Location: Korea
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| Posted: Sun Jun 13, 2010 9:41 am Post subject: Re: 'Shouting Korea' tv advertisment....... |
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| cwflaneur wrote: |
Has anyone who is semi-fluent in Korean (or anyone else) seen this bit of weirdness? A non-Korean team is lined up on the field, and they are wincing and plugging their ears at the noise of a stadium full of chanting, shouting Koreans. The voiceover speaker then says 'Shouting Korea!'
This seems illogical in the context of a World Cup in South Africa this year, in which there isn't going to be any stadium filled entirely with Koreans. What exactly is the message of this ad - that Korea is a winner because it makes the most noise? Lol... |
Seems pretty self explanatory to me. The Korean team is facing foreign team at World Cup. But since there are so many Red Devils, the noise of all their cheering distracts the opposing team and they're intimidated by it. You can think of the ads as basically saying "Feel the power of the Korean fighting spirit". Shouting Korea is another way to say "Hwaiting". |
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nukeday
Joined: 13 May 2010
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| Posted: Sun Jun 13, 2010 2:11 pm Post subject: |
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Yeah...those are annoying ads. "Shout! Shout!"
English vocab. word of the year I guess. |
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Joe Boxer
Joined: 25 Dec 2007
Location: Bundang, South Korea
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| Posted: Sun Jun 13, 2010 3:00 pm Post subject: Re: 'Shouting Korea' tv advertisment....... |
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| cwflaneur wrote: |
| What exactly is the message of this ad - that Korea is a winner because it makes the most noise? Lol... |
That was the thinking of the candidates for the recent elections, I believe  |
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Easter Clark
Joined: 18 Nov 2007
Location: Hiding from Yie Eun-woong
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| Posted: Sun Jun 13, 2010 5:10 pm Post subject: |
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At City Hall station along the stairs there's a group of Koreans shouting on one side. Opposing them is a group of non-Koreans with their fingers in their ears, looking annoyed. Yeah, shout and annoy the rest of the world. Great message.  |
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Underwaterbob
Joined: 08 Jan 2005
Location: In Cognito
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| Posted: Sun Jun 13, 2010 5:18 pm Post subject: |
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| I suppose it fits with the importance and face-saving of s/he-who-speaks-the-loudest mentality that is Korea/Confucian. That said, I've got nothing against a bit of hearty nationalism. The excitement over a sporting event that I otherwise wouldn't even know was occurring is a bit catchy. |
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cwflaneur
Joined: 04 Aug 2009
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| Posted: Sun Jun 13, 2010 6:38 pm Post subject: |
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| Underwaterbob wrote: |
| That said, I've got nothing against a bit of hearty nationalism. The excitement over a sporting event that I otherwise wouldn't even know was occurring is a bit catchy. |
Ironically, you have that in common with most of the 'shouting Koreans'. |
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flakfizer
Joined: 12 Nov 2004
Location: scaling the Cliffs of Insanity with a frayed rope.
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| Posted: Sun Jun 13, 2010 9:42 pm Post subject: |
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| Have you also seen the one by (I think) Samsung Insurance where a group of foreign soccer players hear a roar and are knocked over by ferocious white tigers who then transform into Korean soccer players? (animation) My wife and I saw it last night and my wife just burst out laughing and then asked the obvious question; "Who comes up with this stuff?" |
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Big_Bird
Joined: 31 Jan 2003
Location: Sometimes here sometimes there...
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red_devil
Joined: 30 Jun 2008
Location: Korea
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| Posted: Mon Jun 14, 2010 11:30 pm Post subject: |
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| "Shout" is just an English buzzword that someone thought was clever. Replace "shout" with "cheer" and it seems a lot more positive...to native English speakers. To Koreans it just sounds cool. |
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WTP Trust
Joined: 13 May 2010
Location: Hittin' the books at Yonsei
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| Posted: Mon Jun 14, 2010 11:58 pm Post subject: |
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| So, we have "shout" and the Korean red "devils"...how come no one put those together and made some Korean ripoff of the old Motley Crue song? It would be perfect. |
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nautilus
Joined: 26 Nov 2005
Location: Je jump, Tu jump, oui jump!
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| Posted: Tue Jun 15, 2010 3:57 am Post subject: |
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| More shouting?...wow thats just what korea needs! |
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Globutron
Joined: 13 Feb 2010
Location: England/Anyang
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| Posted: Tue Jun 15, 2010 4:42 am Post subject: Re: 'Shouting Korea' tv advertisment....... |
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| Joe Boxer wrote: |
| cwflaneur wrote: |
| What exactly is the message of this ad - that Korea is a winner because it makes the most noise? Lol... |
That was the thinking of the candidates for the recent elections, I believe |
hahaha |
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travelnguy
Joined: 27 Sep 2007
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| Posted: Tue Jun 15, 2010 6:24 pm Post subject: |
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| WTP Trust wrote: |
| So, we have "shout" and the Korean red "devils"...how come no one put those together and made some Korean ripoff of the old Motley Crue song? It would be perfect. |
When I hear the commercial "shout, shout" I think of the Tears for Fears song.
It's not really that bad of a commercial though. I think it's right on par with the other crap that's been released for the World Cup. I didn't even make it through the Shakira World Cup song. |
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pkang0202
Joined: 09 Mar 2007
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| Posted: Wed Jun 16, 2010 12:35 am Post subject: |
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Its also a play on the acronym "SK" for "South Korea"
If you see the Shouting Korea advertisements, you would see the S and the K is pretty bold and prominent. |
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