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jammo
Joined: 12 Dec 2008
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 Posted: Sun Jan 30, 2011 1:51 am Post subject: kt olleh |
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anyone else find the KT olleh typeface completely illegible?
I spent my first few months pondering who allen was |
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Jake_Kim
Joined: 27 Aug 2005
Location: Seoul
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| Posted: Sun Jan 30, 2011 6:11 am Post subject: |
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| olleh | hello |
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Radius
Joined: 20 Dec 2009
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| Posted: Sun Jan 30, 2011 6:26 am Post subject: |
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Sorry, I didn't find it at all unrecognizable. But then again they say it as soon as the word appears, so that may be the reason  |
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jammo
Joined: 12 Dec 2008
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| Posted: Sun Jan 30, 2011 8:54 am Post subject: |
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I saw/see in on the offices and in print most often.
Interesting re: olleh/hello - didn't even think about that.
I remember around the world cup it being namedropped straight after the 'ole' football chant - a confusing business all in all |
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nathanrutledge
Joined: 01 May 2008
Location: Marakesh
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| Posted: Sun Jan 30, 2011 8:44 pm Post subject: |
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| jammo wrote: |
I saw/see in on the offices and in print most often.
Interesting re: olleh/hello - didn't even think about that.
I remember around the world cup it being namedropped straight after the 'ole' football chant - a confusing business all in all |
It is 3 things
1) "hello" backwards
2) Ole!
3) in the Jeju dialect of Korean, it means road or pathway.
I just read about it on their website the other day. They actually did a lot of research into this slogan. |
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melirae1976
Joined: 07 Dec 2008
Location: the 'burbs
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| Posted: Sun Jan 30, 2011 9:21 pm Post subject: Re: kt olleh |
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| jammo wrote: |
anyone else find the KT olleh typeface completely illegible?
I spent my first few months pondering who allen was |
me too!  |
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jammo
Joined: 12 Dec 2008
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| Posted: Mon Jan 31, 2011 7:37 am Post subject: |
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why the embarrassed emoticon?
aside from the meaning of the word, the type design is confusing.
the 'o' looks like an 'a' and the ascender on the 'h' is so short as to make it look like an 'n' |
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