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uklathemock
Joined: 26 Dec 2009
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 Posted: Thu Mar 24, 2011 2:33 am Post subject: 1,000 won chicken at Homeplus |
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| or around 89 cents for a whole chicken. It's like Thanksgiving back home... |
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Ramen
Joined: 15 Apr 2008
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| Posted: Thu Mar 24, 2011 2:42 am Post subject: Re: 1,000 won chicken at Homeplus |
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| uklathemock wrote: |
| or around 89 cents for a whole chicken. It's like Thanksgiving back home... |
they are dead chickens from avian flu.  |
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interestedinhanguk
Joined: 23 Aug 2010
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| Posted: Thu Mar 24, 2011 3:13 am Post subject: |
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| details? |
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sojusucks
Joined: 31 May 2008
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| Posted: Thu Mar 24, 2011 3:51 am Post subject: |
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http://joongangdaily.joins.com/article/view.asp?aid=2933871
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Homeplus launches its own chicken discounts
March 24, 2011
If you happen to see a stampede at your local Homeplus outlet this morning, do not fear. It�s not a bout of hoarding in the face of natural disaster or a threat of war - but the undeniable lure of cheap chicken.
Homeplus, the nation�s No. 2 discount store chain, announced yesterday that it will begin selling whole chickens for a 1,000 won ($0.89) today.
And although it�s part of a month-long sales campaign to commemorate the discount store chain�s 12-year anniversary, local observers are harking back to another chicken-related phenomenon - Lotte Mart�s short-lived �big bucket� fried chicken.
Homeplus plans to sell 200,000 chickens at the bargain price at its 122 outlets nationwide. This limited offer will be until March 30.
Homeplus said it cut more than 80 percent off the market price of its chickens, securing 10 times its normal inventory in anticipation of explosive demand. With sales set to begin at 10 a.m. every morning, customers will be limited to just two chickens per person.
�We are selling chicken at a drastically low price to reduce the burden on consumers and contribute to the stabilization of market prices,� said a Homeplus representative. �One-thousand won doesn�t even cover the production cost of the chicken, and it is true that the more we sell, the more money we lose.�
The Homplus chicken sale is prompting local consumers to make comparisons to Lotte Mart�s �big bucket� fried chicken that caused an uproar last December.
Lotte Mart�s offer of 900 grams of fried chicken for 5,000 won made a lasting mark on Korean�s shopping scene.
Many marketing campaigns unrelated to chicken - or even food for that matter - have incorporated �big bucket� in their titles to imply big savings.
Lotte Mart, which withdrew its cheap fried chicken offer in less than a week because of protests from chicken franchises and small business owners, added �big bucket� to subsequent sales campaigns for electronics such as netbooks and TVs.
�Big bucket� has since then cropped up in commercials and jingles as a marketing catchphrase.
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Xuanzang
Joined: 10 Apr 2007
Location: Sadang
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| Posted: Thu Mar 24, 2011 3:56 am Post subject: |
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| Only 250 were available from 10am and gone within 4 mins and 20 seconds according to a few Korean blogs I read. Massive hoarding by the ajummas and halmonis even though it was limit 2 per person. |
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thegadfly
Joined: 01 Feb 2003
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| Posted: Thu Mar 24, 2011 4:40 am Post subject: |
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| Only 150 available at the Homeplus here, 2 per person limit.... |
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Xuanzang
Joined: 10 Apr 2007
Location: Sadang
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| Posted: Thu Mar 24, 2011 4:41 am Post subject: |
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| thegadfly wrote: |
| Only 150 available at the Homeplus here, 2 per person limit.... |
Did you manage to get any? |
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thegadfly
Joined: 01 Feb 2003
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| Posted: Thu Mar 24, 2011 6:50 am Post subject: |
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Nope -- and was referred to the local advertisement, which did indeed say in small print "150 available" or some-such....
I was way way way way too late |
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sojusucks
Joined: 31 May 2008
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| Posted: Thu Mar 24, 2011 1:41 pm Post subject: |
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http://joongangdaily.joins.com/article/view.asp?aid=2933918
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Customers queue up at a Homeplus in Suwon, Gyeonggi, yesterday for discounted whole chickens. Homeplus started selling the chickens at 1,000 won ($0.89) each to celebrate its 12th anniversary. [NEWSIS]
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crossmr
Joined: 22 Nov 2008
Location: Hwayangdong, Seoul
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| Posted: Thu Mar 24, 2011 2:34 pm Post subject: |
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| Xuanzang wrote: |
| Only 250 were available from 10am and gone within 4 mins and 20 seconds according to a few Korean blogs I read. Massive hoarding by the ajummas and halmonis even though it was limit 2 per person. |
What they showed on TV was a line-up, and each person held a bag, they got 2 and were sent packing. I don't know how they hoarded them. |
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aldershot
Joined: 17 Jul 2006
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| Posted: Thu Mar 24, 2011 3:02 pm Post subject: |
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| sojusucks wrote: |
http://joongangdaily.joins.com/article/view.asp?aid=2933871
| Quote: |
Homeplus launches its own chicken discounts
March 24, 2011
If you happen to see a stampede at your local Homeplus outlet this morning, do not fear. It�s not a bout of hoarding in the face of natural disaster or a threat of war - but the undeniable lure of cheap chicken.
Homeplus, the nation�s No. 2 discount store chain, announced yesterday that it will begin selling whole chickens for a 1,000 won ($0.89) today.
And although it�s part of a month-long sales campaign to commemorate the discount store chain�s 12-year anniversary, local observers are harking back to another chicken-related phenomenon - Lotte Mart�s short-lived �big bucket� fried chicken.
Homeplus plans to sell 200,000 chickens at the bargain price at its 122 outlets nationwide. This limited offer will be until March 30.
Homeplus said it cut more than 80 percent off the market price of its chickens, securing 10 times its normal inventory in anticipation of explosive demand. With sales set to begin at 10 a.m. every morning, customers will be limited to just two chickens per person.
�We are selling chicken at a drastically low price to reduce the burden on consumers and contribute to the stabilization of market prices,� said a Homeplus representative. �One-thousand won doesn�t even cover the production cost of the chicken, and it is true that the more we sell, the more money we lose.�
The Homplus chicken sale is prompting local consumers to make comparisons to Lotte Mart�s �big bucket� fried chicken that caused an uproar last December.
Lotte Mart�s offer of 900 grams of fried chicken for 5,000 won made a lasting mark on Korean�s shopping scene.
Many marketing campaigns unrelated to chicken - or even food for that matter - have incorporated �big bucket� in their titles to imply big savings.
Lotte Mart, which withdrew its cheap fried chicken offer in less than a week because of protests from chicken franchises and small business owners, added �big bucket� to subsequent sales campaigns for electronics such as netbooks and TVs.
�Big bucket� has since then cropped up in commercials and jingles as a marketing catchphrase.
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why do they call them discount store chains? they always call them discount store chains. but they aren't, dammit!! they're supermarkets!! SUPERMARKETS!! i don't know why, but this tiny discrepancy has always driven me nuts-o. |
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murmanjake
Joined: 21 Oct 2008
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| Posted: Thu Mar 24, 2011 3:49 pm Post subject: |
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Here's a picture of the line at the suwon homeplus. I can't even see the end.
http://joongangdaily.joins.com/article/view.asp?aid=2933918
Isn't it kind of absurd that people are so willing to wait in line for so long just to save 4,000 some-odd won? Couldn't they just go collect some cardboard and make a bigger profit? |
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DaHu
Joined: 09 Feb 2011
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| Posted: Thu Mar 24, 2011 4:35 pm Post subject: |
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| I wouldn't go anywhere for anything where there's a line and stampede. |
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eamo
Joined: 08 Mar 2003
Location: Shepherd's Bush, 1964.
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| Posted: Thu Mar 24, 2011 4:39 pm Post subject: |
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| I suspect Koreans have not become familiar with the marketing strategy of 'loss leader'. |
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northway
Joined: 05 Jul 2010
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| Posted: Thu Mar 24, 2011 7:37 pm Post subject: |
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| DaHu wrote: |
| I wouldn't go anywhere for anything where there's a line and stampede. |
EMart pizza is moderately worth it. |
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