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homeplus marketing scheme

 
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murmanjake



Joined: 21 Oct 2008

PostPosted: Tue Jun 28, 2011 5:03 am    Post subject: homeplus marketing scheme Reply with quote

http://www.wimp.com/marketingcampaign/

Anyone seen this in person?
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ThingsComeAround



Joined: 07 Nov 2008

PostPosted: Tue Jun 28, 2011 9:47 pm    Post subject: Reply with quote

Looks impressive-

Interesting how the phones displays in English "Strawberry Yogurt 1 item added" instead of Korean.

Haven't seen it in the streets yet. I wouldn't want to do that. I prefer to choose my own food.
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eamo



Joined: 08 Mar 2003
Location: Shepherd's Bush, 1964.

PostPosted: Tue Jun 28, 2011 9:59 pm    Post subject: Reply with quote

Cute idea which ties in great with the current craze for smartphones.

But isn't all that wall area it needs very expensive advertising space? And wouldn't regular commuters get bored with it day-after-day? The novelty would wear off.....the posters would have to be changed often to introduce different/seasonal products.


Maybe a few permanent touchscreen displays dotted around busy areas would be better for the long term.
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CentralCali



Joined: 17 May 2007

PostPosted: Tue Jun 28, 2011 10:19 pm    Post subject: Reply with quote

I wouldn't be at all surprised that the item description on the phone in the commercial had been digitally added so the commercial's target audience (English speakers) could understand it.
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