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sojusucks
Joined: 31 May 2008
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 Posted: Mon Jul 25, 2011 6:35 am Post subject: Mud Festival rakes in income |
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http://www.koreatimes.co.kr/www/news/nation/2011/07/117_91606.html
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The Boryeong Mud Festival, one of Korea�s most popular festivals among international visitors, earned 157 million won ($148,000) in revenue this year by charging visitors for using some of its rides and other entertainment facilities, Boryeong City said Monday.
It was the first time for the festival to generate income in its 14 year history.
The event took place on Daecheon Beach in Boryeong City, South Chungcheong Province, on July 16 to 24.
The city said it spent a total of 1.8 billion won to organize the 9-day festival this year, down 43 percent from 3.2 billion won in 2010, attracting nearly 2.2 million Korean and non-Korean tourists.
During the festival, visitors enjoyed mud wrestling, mud slides and even swimming in the mega-mud tub. Other programs included a special exhibition and sale and a yacht parade.
�This year, we set up an area called �Paid Zone� where visitors pay 5,000 won per person and enjoy 10 of our most entertaining rides and programs, including an air-bounce ride. For the first time, we decided to charge fees to raise funds to improve our facilities and provide better customer service,� said Bang Dae-gil, tourism division manager at Boryeong City. The festival collected 157 million won from about 33,200 tourists.
Bang called the strategy successful, saying only a few visitors complained about having to pay.
�Operating the Paid Zone was a success as it drew virtually no complaints, while boosting customer satisfaction. According to our survey, individuals having access to the Paid Zone showed a higher level of satisfaction than those who did not,� the manager said.
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sirius black
Joined: 04 Jun 2010
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| Posted: Mon Jul 25, 2011 3:02 pm Post subject: |
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I am not sure I agree with their math. I don't buy that the city didn't make money before charging 5 bucks to enter the beach. The amount of money local businesses made with food, liquor, hotel, etc. was immennse. They said there were about 33k visitiors. All those folks spending a lot of money. I think the city made a good amount of money and the 5k won is gravy.
I don't agree with the 5k won. Its not the amount its the principle. It will get worse. They'll start nickel and diming us for all kinds of things. Given the amount we all pay for hotels and how bad the accomodations are, its not right. |
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sojusucks
Joined: 31 May 2008
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| Posted: Wed Jul 27, 2011 3:20 am Post subject: |
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Bang called the strategy successful, saying only a few visitors complained about having to pay.
�Operating the Paid Zone was a success as it drew virtually no complaints, while boosting customer satisfaction. According to our survey, individuals having access to the Paid Zone showed a higher level of satisfaction than those who did not,� the manager said.
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So, the people who refused to pay were the ones who complained? |
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happiness
Joined: 04 Sep 2010
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| Posted: Wed Jul 27, 2011 4:00 am Post subject: |
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i got chewed out by a tour bus driver Ive know for years for NOT going. He had to drive a bunch of ETs there last week and needed a translator.
sorry, why the hell would I roll around in mud? may get my new kicks dirty! |
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