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madoka

Joined: 27 Mar 2008
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Posted: Thu Nov 10, 2011 4:39 pm Post subject: The United States of Awesome Possibilities |
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This new ad campaign sounds even worse than the Hi Seoul or Seoul of Asia:
"Say hello to the "United States of Awesome Possibilities."
That's the tagline for a new ad campaign designed to promote the U.S. of A., an effort to boost business and leisure travel in order to spur economic growth, Advertising Age reports.
The campaign, set to launch next year, is the brainchild of the Corporation for Travel Promotion (CTP), a private-public partnership formed to encourage tourism, with a marketing budget of $200 million. The corporation calls the push "the first-ever coordinated global marketing effort dedicated to welcoming international travelers to the United States."
The group said in a press release that the dots in the campaign's logo, shown above, create a "21st-century brand" which "symboliz[es] the boundless possibilities of the U.S.," as well as representing America's "diversity."
The campaign also features a website that gives foreign travellers some useful tips about American life and culture.
For instance, it warns: "Health care is superior in the US but it can be very expensive because there is no universal health care."
The site also cautions that "some banking networks charge fees of $1-2 per transaction," for ATM withdrawals. (In fact, some charge $3.)
And: "Be aware that Americans are fanatics about showering and hygiene."  |
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vDroop
Joined: 25 Aug 2010
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Posted: Thu Nov 10, 2011 5:10 pm Post subject: |
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It's like totally excellent, dude. |
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Skipperoo
Joined: 05 Jul 2010
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Posted: Thu Nov 10, 2011 8:27 pm Post subject: |
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Radical. |
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bekinseki
Joined: 31 Aug 2011 Location: Korea
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Posted: Thu Nov 10, 2011 9:17 pm Post subject: |
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The only thing that could do them justice right now is if they unironically took the song "America f*ck yeah." |
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Juregen
Joined: 30 May 2006
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Posted: Thu Nov 10, 2011 10:58 pm Post subject: |
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The USA has changed into a third world country in need of foreign currency? |
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duke of new york
Joined: 23 Jan 2011
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Posted: Fri Nov 11, 2011 11:48 am Post subject: |
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Juregen wrote: |
The USA has changed into a third world country in need of foreign currency? |
The USA has been dependent on foreign currency for a good minute now. |
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nukeday
Joined: 13 May 2010
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Posted: Sat Nov 12, 2011 4:32 pm Post subject: |
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I'll believe it when they actually air them. |
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