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Korean Job Discussion Forums "The Internet's Meeting Place for ESL/EFL Teachers from Around the World!"
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toby99
Joined: 28 Aug 2009 Location: Dong-Incheon-by-the-sea, South Korea
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Posted: Wed May 29, 2013 8:47 am Post subject: Cohiba's rule, revisited |
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Assess the relevancy of Cohiba's rule in 2013 Korea:
"Remember "Cohiba's Rule" (Now better than ever!):
Think twice before you live outside of Seoul. "In Seoul" and
"outside of Seoul" are like two different countries. Seoul
is an interesting place with variety and venues for most
tastes. Outside of Seoul you will find a homogeneous Korean
culture. I don't mean this in a bad way, but you will never
find things like: French, Greek, Indian or any other ethnic
foods. Markets that sell sherry, pate, pastrami, ricotta cheese.
Specialty shops that sell cuban cigars, European pies, cold
cuts or rye breads. Just to name a few things.
The FFF RULE: FFF=Fun For Foreigners.
If FFF in Seoul = 100, then FFF decreases at
1/distance. So 2km from Seoul FFF=1/2(100)=50;
10km from Seoul FFF=1/10(100)=10. This rule is
a rule for nightlife, food and foreign products only.
Nature etc. is on a different scale altogether.
This means you will be wasting a lot of time commuting
to Seoul. This is especially a drag if you have been
boozing on a Friday night and there are no buses or
trains.
I, unfortunately, live near Seoul where the FFF factor
is almost in the negative range. I know!" |
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Mix1
Joined: 08 May 2007
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Posted: Wed May 29, 2013 9:09 am Post subject: Re: Cohiba's rule, revisited |
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toby99 wrote: |
"In Seoul" and
"outside of Seoul" are like two different countries. |
Fairly true. Outside of Seoul you get the "OH! Foreigners!" with the requisite nervous giggles and comments...more often. Also the fashion ... ouch.
Quote: |
Seoul is an interesting place with variety and venues for most tastes. |
That's arguable.
There really isn't that much variety in general here. Especially with all the recent changes in Itaewon, some for the better, some for the worse.
The person who described Korea as 'everything is just so "meh"' hit the nail on the head. |
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dairyairy
Joined: 17 May 2012 Location: South Korea
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Posted: Wed May 29, 2013 12:35 pm Post subject: |
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It's not just "fun" stuff. It's access to shopping and restaurants. Any recruiter who tells you that living in rural Korea is "no big deal" is a liar. Anyone on here who claims that it's all the same is a fool.
But because of the increasing reach of the Seoul subway lines, you can live outside of Seoul but have easier access to Seoul if you live close to the subway stations. It's still travel time but it's much more convenient than before the subway lines reached so many parts of the Seoul suburbs. |
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yodanole
Joined: 02 Mar 2003 Location: La Florida
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Posted: Wed May 29, 2013 2:23 pm Post subject: |
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This was NEVER true for everyone. Even less so now. I actually have trouble getting my head around why people even want to visit Seoul for other than business purposes. But, then, I'm easily amused. |
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Steelrails

Joined: 12 Mar 2009 Location: Earth, Solar System
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Posted: Wed May 29, 2013 2:26 pm Post subject: |
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Quote: |
I don't mean this in a bad way, but you will never
find things like: French, Greek, Indian or any other ethnic
foods. Markets that sell sherry, pate, pastrami, ricotta cheese.
Specialty shops that sell cuban cigars, European pies, cold
cuts or rye breads |
If one's happiness in Korea is highly dependent on access to those things, I question why they chose to come here in the first place. Living overseas in a foreign culture probably isn't for you.
Those things are great to have, and are a target for any weekend jaunt up to Seoul if you live out of town, but I did not move to Korea with the idea that my happiness here would be dependent on getting pastrami. I specifically chose a smaller town to get a "real Korea" vibe.
Sometimes people throw out "then move back home if you don't like it". In many issues this isn't fair, but if you find yourself unhappy because you don't have access to the things above, and you find yourself upset at the country/people because of that, then yeah, you should move back home.
Anyways, Cohiba was a dude who had a porn star for an avatar, and a nasty ugly one at that. Also, there's this thing called mail order. You get it the next day or two days later at the most.
If you focus on what you don't have, you're going to be miserable. You should focus on what you DO have and what is MORE convenient for you if you live outside of Seoul. |
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ttompatz

Joined: 05 Sep 2005 Location: Kwangju, South Korea
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Posted: Wed May 29, 2013 3:14 pm Post subject: |
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I have lived in Seohyun (Bundang-gu, Seongnam and communted to Gwangju, Gyeonggi for work) and Northern Suwon (about 750 yards from Namun) and have never lacked for western amenities, conveniences or nightlife.
The rule might be relevant out in places that are truly rural (the southwest or north east coast) but not in the majority of the satellite cites of any of the major cities in Korea.
Even at that, transportation in Korea is excellent and you are never more than 90 minutes from a major center. It often takes longer to commute across Seoul (even by subway) than it takes to get into central Seoul from some outlying districts. Learn to read the sides of buses.
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FDNY
Joined: 27 Sep 2010
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Posted: Wed May 29, 2013 3:39 pm Post subject: |
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Cohiba was a God King. A poet warrior who has trod these lands since 1996. When you speak of his rule you should do so with reverence and respect. Back in those days of lore, the rule was much more relevant than now. However, some things are still true. The number and variety of clubs and societies are still second to none in Seoul. As are embassy organizations and social gatherings. Hobby shops have pretty well disappeared in smaller towns. To replace them there are some pretty decent, big hobby shops in Yongsan and Shindorim. On the much hallowed beer scene, there are now pretty decent bars and brews in other parts of the ROK.
You should also remember this rule was written to help newbs from going insane in small, weird and perverse little places populated by suspicious, xenophobic freaks. Cohiba used to meet lots of them coming to Seoul on pilgrimages to re-solidify their sanity |
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diver
Joined: 16 Jun 2003
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Posted: Wed May 29, 2013 3:44 pm Post subject: |
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FDNY wrote: |
Cohiba was a God King. |
Cohiba was an idiot (at least his rule was idiotic).
A real man (or woman) can have fun anywhere. If you have to go somewhere where the fun is provided, it's YOU that's boring. |
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Who's Your Daddy?
Joined: 30 May 2010 Location: Victoria, Canada.
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Posted: Wed May 29, 2013 4:08 pm Post subject: |
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Gmarket solves all problems:)
I haven't been to Seoul in over 7 years.
Actually Gmarket is probably easier even if you live in Seoul.
When I came to Korea, I was pretty open to cities except Seoul (I wouldn't live in NYC either.) |
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salutbonjour
Joined: 22 Jan 2013
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Posted: Wed May 29, 2013 4:30 pm Post subject: |
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Unless knitting is your hobby and kimchi stir-fry your favorite food then Cohiba's rule is the one and only rule pertaining to life in Korea.
If you have a car, you might get away with living further away, but nothing beats the range of destinations available to the Seoulites. |
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diver
Joined: 16 Jun 2003
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Posted: Wed May 29, 2013 4:40 pm Post subject: |
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salutbonjour wrote: |
Unless knitting is your hobby and kimchi stir-fry your favorite food then Cohiba's rule is the one and only rule pertaining to life in Korea.
If you have a car, you might get away with living further away, but nothing beats the range of destinations available to the Seoulites. |
Which cities have you lived in? |
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Underwaterbob

Joined: 08 Jan 2005 Location: In Cognito
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Posted: Wed May 29, 2013 4:51 pm Post subject: Re: Cohiba's rule, revisited |
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toby99 wrote: |
I, unfortunately, live near Seoul where the FFF factor
is almost in the negative range. I know!" |
I've always been confused by this. Isn't it the nearer you are to Seoul, the higher the FFF factor? Also, an inverse equation (1/distance) never goes negative unless you are an actual negative distance (impossible) away from Seoul. The sad math was really unnecessary.
But yeah, this was only slightly more relevant fifteen years ago, and still then only applied to those who absolutely require immediate access to western amenities to get by: People who probably shouldn't have left their home country to begin with. |
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bossface

Joined: 05 Aug 2006
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Posted: Wed May 29, 2013 5:45 pm Post subject: |
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I still say my "Caffe Bene Factor" is a better way to determine a worthwhile place to live than Cohiba's Rule. Cohiba would presume that some backwater dong far from a subway line in a place like Guemchon Gu is a more desirable place for a foreigner to live than Haeundae.
To quote myself from a couple years ago -
bossface wrote: |
here's my new theory:
while i don't particularly care for Caffe Bene as an institution, its massive growth over the last year or two has created something of a paradigm shift, or at the very least a Cohiba's Rule for the contemporary age.
while Seoul still clearly rules, Cohiba's simple Fun For Foreigners math no longer applies. as a foreigner, one could lead a far more productive and interesting life in the better parts of Busan, Daegu, and other places than one could in, say, Guro-gu.
the Caffe Bene factor is this: any decent place to live in greater Seoul is within 1 km of a Caffe Bene. Any decent place to live in the provinces is within 2 km of a Caffe Bene.
n00bs, when you are talking to your recruiters, your first question about housing should be what you future apartment's proximity to Caffe Bene is. |
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figshdg
Joined: 01 May 2012
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Posted: Wed May 29, 2013 6:04 pm Post subject: |
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^ I would dispute Caffe Benne being the benchmark of anything (unless that benchmark is horrendously overpriced coffee that doesn't taste all that great).
As for the rule posted above, I lived in a rural place in the outskirts of a city an hour south of Seoul for 2 years (30 mins by bus into my city centre and then an hour to Seoul). In that city (of 100,000 or so), we had good independent coffee shops and most of the major chain coffee places. We also had a few Italian restaurants, one Mongolian, one Russian, one Uzbeki, and the usual Chinese and Japanese places. To date, I've yet to find one place in Seoul that matches one of the Italian places (quite confident that it's the best Italian food in the country) or the Mongolian, Russian, and Uzbeki places. We had two foreign food markets which sold nearly everything I would come to Seoul for. We also had a couple of cinemas, plenty of bars and pubs, and most other amenities.
I've now lived in Seoul for the best part of 18 months. The claim that Seoul is where to come for more top-line stuff is baffling. I would love to know where the food markets that sell all these wonderful things are because I could count on one hand the number of places you would go to find those things. Hell, you can find most of them online.
I also had a better social life in the small city that I lived in. I also found it much more culturally interesting. Cohiba's rule was full of crap at the time it was written because it really overstated the ease of life in Seoul. The rule is even less true nowadays. |
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fustiancorduroy
Joined: 12 Jan 2007
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Posted: Wed May 29, 2013 6:52 pm Post subject: |
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Seoul is the best place to be. Busan and Bundang are tolerable. The rest of Korea is an uninhabitable wasteland with nothing to offer anybody at all. |
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