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korea.teacher
Joined: 04 Feb 2009
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 Posted: Sun Sep 22, 2013 4:40 pm Post subject: Korean Soju's Taking A Shot At America |
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Bottoms up! Here's a discussion topic that your adult conversation class can drink to.
Move Over Vodka; Korean Soju's Taking A Shot At America
see - http://www.npr.org/blogs/thesalt/2013/09/22/224522548/move-over-vodka-korean-sojus-taking-a-shot-at-america
"Every year, the trade magazine Drinks International puts out a list of the top-selling alcohols in the world, and in the category of spirits, there is one brand that more than doubles the sales of its closest competitor every year. Smirnoff, Jack Daniel's and Bacardi don't even come close.
That top-seller is South Korea's Jinro soju, a clear spirit traditionally made of rice." |
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Fox
Joined: 04 Mar 2009
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| Posted: Sun Sep 22, 2013 5:05 pm Post subject: Re: Korean Soju's Taking A Shot At America |
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| korea.teacher wrote: |
That top-seller is South Korea's Jinro soju, a clear spirit traditionally made of rice." |
Traditionally made of rice, now made of sweet potato or something. |
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Underwaterbob
Joined: 08 Jan 2005
Location: In Cognito
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| Posted: Sun Sep 22, 2013 5:33 pm Post subject: |
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Real Soju is a decent hard liquor: 40-50% alcohol, made from rice. It's too bad Jinro and company have turned it into some perverse variation on fortified wine.
The former might be able to earn a place next to rum on liquor store shelves if it wasn't so expensive/rarely brewed these days. The latter is just swill to compete with Golden Glow or Great White... |
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Steelrails
Joined: 12 Mar 2009
Location: Earth, Solar System
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| Posted: Sun Sep 22, 2013 5:36 pm Post subject: |
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| Well if they can find a way to sell it for about 1-2 dollars a bottle or 6 bucks for a 2-liter, they will certainly get a following amongst the brown paper bag crowd and become a viable alternative to Camo XXXX/ Five O'Clock/ Boone's Farm. |
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andrewchon
Joined: 16 Nov 2008
Location: Back in Oz. Living in ISIS Aust.
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| Posted: Sun Sep 22, 2013 6:52 pm Post subject: |
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If it's brewed, Americans will drink it. 'taking a shot' is an overstatement. 
How's this for pitch: Soju is slimming sexy. |
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12ax7
Joined: 07 Nov 2009
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| Posted: Sun Sep 22, 2013 10:52 pm Post subject: |
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| Underwaterbob wrote: |
Real Soju is a decent hard liquor: 40-50% alcohol, made from rice. It's too bad Jinro and company have turned it into some perverse variation on fortified wine.
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Fully agree. A friend, who thinks nothing of dropping several hundred dollars on a bottle of wine, describes Andong soju as, "the nectar of gods". |
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Zyzyfer
Joined: 29 Jan 2003
Location: who, what, where, when, why, how?
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| Posted: Sun Sep 22, 2013 10:58 pm Post subject: |
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| Steelrails wrote: |
| Well if they can find a way to sell it for about 1-2 dollars a bottle or 6 bucks for a 2-liter, they will certainly get a following amongst the brown paper bag crowd and become a viable alternative to Camo XXXX/ Five O'Clock/ Boone's Farm. |
Seriously doubt it, soju isn't designed for sipping or chugging. |
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wishfullthinkng
Joined: 05 Mar 2010
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| Posted: Sun Sep 22, 2013 11:14 pm Post subject: |
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| 12ax7 wrote: |
| Underwaterbob wrote: |
Real Soju is a decent hard liquor: 40-50% alcohol, made from rice. It's too bad Jinro and company have turned it into some perverse variation on fortified wine.
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Fully agree. A friend, who thinks nothing of dropping several hundred dollars on a bottle of wine, describes Andong soju as, "the nectar of gods". |
i've had andong soju and i'd hardly describe it as a nectar of the gods. it might barely pass as the armpit sweat of a demi-god...
the sad thing is if korea wasn't so anti-japan we might all be drinking delicious sake instead of the colon-destroying and far inferior soju. |
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12ax7
Joined: 07 Nov 2009
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| Posted: Mon Sep 23, 2013 4:20 am Post subject: |
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| wishfullthinkng wrote: |
i've had andong soju and i'd hardly describe it as a nectar of the gods. it might barely pass as the armpit sweat of a demi-god... |
Right, and by that comment I'm supposed to think you're more distinguished than my friend, an elderly European aristocrat?
| wishfullthinkng wrote: |
the sad thing is if korea wasn't so anti-japan we might all be drinking delicious sake instead of the colon-destroying and far inferior soju. |
Two different beasts. Sake isn't distilled.
FYI, I personally prefer sake. It can be bought at the grocery store in Korea, so what's stopping you? |
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Kuros
Joined: 27 Apr 2004
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| Posted: Mon Sep 23, 2013 4:31 am Post subject: |
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| Is real rice 40-50% soju anything like baijiu? |
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seoulsucker
Joined: 05 Mar 2006
Location: The Land of the Hesitant Cutoff
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| Posted: Mon Sep 23, 2013 5:42 am Post subject: |
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| Full-page "DO YOU KNOW SOJU?" ad coming to the NY Times any day now. |
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Harpeau
Joined: 01 Feb 2003
Location: Coquitlam, BC
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cdninkorea
Joined: 27 Jan 2006
Location: Seoul
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| Posted: Mon Sep 23, 2013 6:55 am Post subject: |
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| wishfullthinkng wrote: |
the sad thing is if korea wasn't so anti-japan we might all be drinking delicious sake instead of the colon-destroying and far inferior soju. |
Koreans sure love Lexus automobiles, so I don't see why you think no Japanese product can sell well here. As for sake in particular, go buy some; as another poster said, you can get it at any supermarket or Japanese-style pub. |
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Harpeau
Joined: 01 Feb 2003
Location: Coquitlam, BC
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| Posted: Mon Sep 23, 2013 7:01 am Post subject: |
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| mmmmm love sake... mmmm HOT sake!! |
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yodanole
Joined: 02 Mar 2003
Location: La Florida
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| Posted: Mon Sep 23, 2013 11:28 am Post subject: |
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| My most recent search for soju ( 2009 ) in Florida yielded the 750 ml bottle of Jinro for $20 ( Y1000 in Japan, never seen that size of bottle of Jillo in Korea ) and 750 ml bottle of Japanese Ty-ku soju for $30. I love my soju, but at those prices it loses some of it's charm. |
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