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JongnoGuru

Joined: 25 May 2004 Location: peeing on your doorstep
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Posted: Mon Sep 19, 2005 2:55 am Post subject: I don't like the way some things change |
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Like this.
I was at KFC a few mintues ago, because I've had all the Korean food I can handle the past few days, and because I have a stack of coupons I need to start using before they expire. I'm waiting for a cashier, standing around with families and packs of wild children who, I am guessing, have also had all the Korean food they can handle the past few days.
As I wait I watch their little video commercial on the screens facing the customer. This short clip takes place in front of a decidedly un-Korean-looking 2-story house in a decidedly un-Korean-looking suburb. SUV, big front garden, clean, leafy street, broad walkways, etc. (Is this commercial on TV too? I haven't seen it.)
The action:
A middle-aged Korean couple returns to their home. As they walk indoors we see a young lady (their daughter) helping her boyfriend escape via her 2nd-story bedroom. The boyfriend leaps to the driveway below. He's in his unbuttoned shirt, underpants, and carrying his trousers. (Or does she throw them down to him after he jumps out?) Anyway, we're to understand that he's just been banging the daughter of the couple in their home while they were out.
Before he can make a run for it, the family dog races out and bites the guy's pants, a tug-of-war ensues, the father comes barging out and chases the boyfriend down the street. It ends with a superimposed ad for interpark.com, one of the online malls. It was overpixilated, so I couldn't make out what it said. Not important.
Now I'll confess, this is hardly earth-shaking. It's quintessential Hollywood slice-of-high-school-life Americana -- almost a brat-pack movie trailer -- though with Korean faces instead of Western faces.
As innocent as it is, and it is supposed to be cutesy-humourous, it's just not the sort of thing I'd've expected most Koreans would be particularly keen to see in a public setting. And then there's the question of appropriateness in a fast-food restaurant, where the average age of customers tonight was probably nine or ten.
All of which means the Guru's just a ____________. (Please feel free to complete this sentence -- I won't hold it against you) |
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Dan The Chainsawman

Joined: 05 May 2005
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Posted: Mon Sep 19, 2005 2:58 am Post subject: |
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daddy? |
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hypnotist

Joined: 04 Dec 2004 Location: I wish I were a sock
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Posted: Mon Sep 19, 2005 3:25 am Post subject: |
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It's on TV too.
I was more shocked to see the fruit juice commercial entirely based around a couple snogging. What's with that? |
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pet lover
Joined: 02 Jan 2004 Location: not in Seoul
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Posted: Mon Sep 19, 2005 3:58 am Post subject: |
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father coming home? I thought it was the husband coming home. |
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mindmetoo
Joined: 02 Feb 2004
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Posted: Mon Sep 19, 2005 4:05 am Post subject: |
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Yeah! I swear I just saw a commercial where some little Korean girl tries to look at her mother's sweet asian love pillows through the gap in her blouse. Incest? THESE PEOPLE HAVE BECOME DEGENERATE! Have you seen what the ladies are wearing these days? |
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JongnoGuru

Joined: 25 May 2004 Location: peeing on your doorstep
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Posted: Mon Sep 19, 2005 4:09 am Post subject: |
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pet lover wrote: |
father coming home? I thought it was the husband coming home. |
... Then who's that middle-aged woman walking into the house with him? No, those are the parents of the girl upstairs. |
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JongnoGuru

Joined: 25 May 2004 Location: peeing on your doorstep
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Posted: Mon Sep 19, 2005 4:13 am Post subject: |
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mindmetoo wrote: |
Yeah! I swear I just saw a commercial where some little Korean girl tries to look at her mother's sweet asian love pillows through the gap in her blouse. Incest? THESE PEOPLE HAVE BECOME DEGENERATE! Have you seen what the ladies are wearing these days? |
I can't tell if you're being serious.
I will grant that Koreans see all sorts of things as normal and touching that we in the West would wince at (that commercial where the baby pisses in his mother's face being one of the most memorable), but I don't see those differences in cultural attitudes as degenerate. A little girl's curiousity about her mother's body doesn't suggest anything untoward to me. |
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Ya-ta Boy
Joined: 16 Jan 2003 Location: Established in 1994
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Posted: Mon Sep 19, 2005 4:48 am Post subject: |
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Back in the good old days ('94) one of the students said, "Before marriage there is no kissing. After marriage there isn't very much." This is the same class that had a middle school PE teacher who did the stereotypical flaming queen routine at a time when there were no gays in Korea.
My, my! how times change. |
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Kimchieluver

Joined: 02 Mar 2005
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Posted: Mon Sep 19, 2005 4:56 am Post subject: |
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Guru, since you aren't holding it against me (pinky swear?). ...
Progress gestapo? |
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JongnoGuru

Joined: 25 May 2004 Location: peeing on your doorstep
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Posted: Mon Sep 19, 2005 5:49 am Post subject: |
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Kimchieluver wrote: |
Guru, since you aren't holding it against me (pinky swear?). ...
Progress gestapo? |
Progress gestapo!???? You've got a lot of nerve. You know, that's exactly the sort of comment that I might expect from posters who ... Yeah, Kimchie, I do believe you're on to something there. (Certainly closer than "daddy" -- ) I've got terrible double standards regarding this sort of thing, and I know it. Part of it's nostalgia and a hankering for a time and a Korea when things weren't nearly so blatant. At the same time, I've been that "boyfriend" before and, in that sense, have been a party to corrupting the very morals, or perhaps sense of propriety or respectabilities the death of which I now... am claiming to lament? Something like that.
Were this the West, I wouldn't find that commercial objectionable in the least. Indeed, it probably wouldn't even register. (Though I'd still have to wonder whether a fast-food restaurant full of toddlers is the ideal venue for it.) As it is, this being Korea, it would seem every self-respecting middle-class family's nightmare, presented as a "funny" commercial. Yeah, it's "daring" for this culture, all right. Just not sure that I appreciate it. |
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