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Interesting way to sell a car

 
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canuckistan
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Joined: 17 Jun 2003
Location: Training future GS competitors.....

PostPosted: Mon Apr 24, 2006 7:20 pm    Post subject: Interesting way to sell a car Reply with quote

Wow, this took patience...Click the link below..


And you thought those people that set up roomfuls of dominos to knock over were amazing..

There are no computer graphics or digital tricks in the film. Everything you see really happened in real time exactly as you see it.

The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again. The crew spent weeks shooting night and day. By the time it was over, they were ready to change professions.

The film cost six million dollars and took three months to complete including full engineering of the sequence. In addition, it's two minutes long so every time Honda airs the film on British television, they're shelling out enough dough to keep any one of us in clover for a lifetime.

However, it is fast becoming the most downloaded advertisement in Internet history. Honda executives figure the ad will soon pay for itself simply in "free viewings" (Honda isn't paying a dime to have you watch this commercial!). When the ad was pitched to senior executives, they signed off on it immediately without any hesitation - including the costs.

There are six and only six hand-made Honda Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film.

Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) is parts from those two cars.

The voiceover is Garrison Keillor. When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten. They fell off their chairs when they found out it was for real. Oh. And about those funky windshield wipers. On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet! . It looks a bit weird in the commercial.

Click here:

http://www.albinoblacksheep.com/flash/honda.php
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Qinella



Joined: 25 Feb 2005
Location: the crib

PostPosted: Mon Apr 24, 2006 8:30 pm    Post subject: Reply with quote

The wipers did confuse me a little. I thought maybe there was a light-colored piece that I didn't see.

I thought the most impressive thing about the whole production was the way each moving piece had just enough momentum to do what it needed to do.

Those three nails, though... where do you put a nail in a car? Maybe the bumper?
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krats1976



Joined: 14 May 2003

PostPosted: Mon Apr 24, 2006 8:45 pm    Post subject: Reply with quote

Coool....



I want one. Cool
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plattwaz



Joined: 08 Apr 2005
Location: <Write something dumb here>

PostPosted: Tue Apr 25, 2006 3:08 am    Post subject: Reply with quote

Didn't Honda do a commercial somewhat similar to that a few years back?

Or is this the same one?
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khyber



Joined: 16 Jan 2003
Location: Compunction Junction

PostPosted: Tue Apr 25, 2006 3:25 am    Post subject: Reply with quote

very cool but....
how did they make the tires go up the ramp.
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