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Need Book - sales & marketing

 
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Gideon



Joined: 24 Feb 2004
Location: Seoul

PostPosted: Thu May 11, 2006 4:16 pm    Post subject: Need Book - sales & marketing Reply with quote

Hi, all.

I've been teaching business english at a company in seoul for quite some time now.

There has been a rather large restructure in the company and i've now be asked to teach to our Sales and Marketing dept.

Can anyone suggest a good book for teaching this dept?

Thanks.. i neeeeedzz some help

p.s. i will be going to Kyobo this weekend.
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ttompatz



Joined: 05 Sep 2005
Location: Kwangju, South Korea

PostPosted: Thu May 11, 2006 7:14 pm    Post subject: Re: Need Book - sales & marketing Reply with quote

Gideon wrote:
Hi, all.

I've been teaching business english at a company in seoul for quite some time now.

There has been a rather large restructure in the company and i've now be asked to teach to our Sales and Marketing dept.

Can anyone suggest a good book for teaching this dept?

Thanks.. i neeeeedzz some help

p.s. i will be going to Kyobo this weekend.


Are you looking as sales or marketing? Unlike many companies who call them the same thing.. they are NOT. Do you want a marketing text, sales text book or an English text with a focus on business / sales English?

IF they are at a low to moderate level then the texts you have been using for business are probably just fine.
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tzechuk



Joined: 20 Dec 2004

PostPosted: Fri May 12, 2006 3:07 am    Post subject: Reply with quote

I agree with ttompatz - sales and marketing are not quite the same thing..

As a person with 2 business degrees (BA and MSc) majoring in Marketing, I'd be insulted by anyone who thought or suggested that I was in sales!

I am a little unsure of your exact need. Are you looking for a book in marketing or sales to teach? If so, I think you are slightly wasting your time because they are all very technical.

You can probably look online for some marketing jargons and slangs.

I've come across this: http://www.billfryer.com/glossary/

Seems interesting and quite comprehensive.
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poker player



Joined: 27 Sep 2004
Location: On the river

PostPosted: Sat May 13, 2006 5:34 am    Post subject: Reply with quote

tzechuk wrote:

As a person with 2 business degrees (BA and MSc) majoring in Marketing, I'd be insulted by anyone who thought or suggested that I was in sales!



ROTFLMAO Well as an MBA who has an undergrad degree in Hon Biz BA with a marketing concentration and then went into sales after 12 years of working in marketing I can tell you that I made a a lot more money in sales than I ever did in marketing and I mean A LOT MORE!! Insult me all you want, I'll take a sales job over a marketing job any day.
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Gideon



Joined: 24 Feb 2004
Location: Seoul

PostPosted: Sat May 13, 2006 7:46 am    Post subject: Reply with quote

poker player : i agree with you. I don't have a degree in sales or marketing, but my previous job back home paid a lot. And there are a lot of perks if you have a good sales job.. i.e. territory manager, district manager. The company i worked for allowed me to work from home. It was great, because i only had to make a trip into the office about once or twice a month.

Getting back to the main reason why i posted this msg.. Yes sales and marketing are two different things.. although they are very closely related. Most sales jobs require a certain amount of marketing experience or at least mine did..

I have a mix of people from marketing to sales.. so i guess um not sure which book to go with.. but the one from Longman Marketing looks good. I think i'll just get two books and take parts from each to make everyone happy..

Thanks all.. Smile
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