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Captain Corea

Joined: 28 Feb 2005 Location: Seoul
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Posted: Wed Aug 16, 2006 9:46 pm Post subject: The Screen Quota in Korea |
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I had a discussion today with one of my students about the screen quota. He's usually quite an informed chap and we are able to debate/discuss a variety of issues, bu today was tough.
I was surprised to learn we had very different views on the screen quota. NOT that we had different opinions about it, but actual different views on what it was.
Although in some ways similar, here's what we were saying
1) The screen quota is a minimum percentage for showing Korean films. That is to say, out of 365 days in a year, a theater should at a minimum show Korean films "X" number of days.
(originally 155 days but now with the FTA maybe being reduced to closer to 75 - about 20% or so of total screen time) This leaves open the remaining time for any movie, Korean or otherwise.
2) The screen quota is a limit on the running time of Korean movies. That is to say that a Korean movie cannot be shown for longer than the amount of quota time. If the time is 75 days, then the longest a Korean movie can run for is 75 days. This limits Korean movies in the theaters and allows for more foreign movies.
Now, I'm not going to tell you which was mine (if you haven't guessed already), but it was a frustrating class. Not because our opinions differed (that we handle usually quite well), but because we fundamentally looked at the issue of QUOTA differently.
In this case, is quota a minimum or a maximum? |
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ajgeddes

Joined: 28 Apr 2004 Location: Yongsan
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Posted: Wed Aug 16, 2006 9:55 pm Post subject: |
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| Number 2 is completely wrong. The point of a QUOTA is to safeguard the local goods. Whatever the quota is, means that Korean films have to show at least that much of the time. That would mean that if Korea only produces one film next year, then that film must be played for 20% of all viewings throughout the year. I know this is poorly worded, but you should get the point. |
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Billy Pilgrim

Joined: 08 Sep 2004
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Posted: Wed Aug 16, 2006 10:06 pm Post subject: Re: The Screen Quota in Korea |
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| Captain Corea wrote: |
I had a discussion today with one of my students about the screen quota. He's usually quite an informed chap and we are able to debate/discuss a variety of issues, bu today was tough.
I was surprised to learn we had very different views on the screen quota. NOT that we had different opinions about it, but actual different views on what it was.
Although in some ways similar, here's what we were saying
1) The screen quota is a minimum percentage for showing Korean films. That is to say, out of 365 days in a year, a theater should at a minimum show Korean films "X" number of days.
(originally 155 days but now with the FTA maybe being reduced to closer to 75 - about 20% or so of total screen time) This leaves open the remaining time for any movie, Korean or otherwise.
2) The screen quota is a limit on the running time of Korean movies. That is to say that a Korean movie cannot be shown for longer than the amount of quota time. If the time is 75 days, then the longest a Korean movie can run for is 75 days. This limits Korean movies in the theaters and allows for more foreign movies.
Now, I'm not going to tell you which was mine (if you haven't guessed already), but it was a frustrating class. Not because our opinions differed (that we handle usually quite well), but because we fundamentally looked at the issue of QUOTA differently.
In this case, is quota a minimum or a maximum? |
Number 1 is correct in the case of the Korean quota system. I can't for the life of me imagine a country implementing situation number 2, therefore protecting overseas movies (!!)
Anyway, in Korea, if a theatre has, say, 10 screens, each screen must show Korean films for at least 140 (I can't remember the exact figure) days in a year. |
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Captain Corea

Joined: 28 Feb 2005 Location: Seoul
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Posted: Wed Aug 16, 2006 10:07 pm Post subject: |
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| Aye, I get it. But I was having troubles proving the other point wrong. The first seems obvious... but I can see how in some odd twist, someone (watching Korean media) could think the other way. |
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Hater Depot
Joined: 29 Mar 2005
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Posted: Wed Aug 16, 2006 10:10 pm Post subject: |
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| My understanding of the word "quota" is that it generally means a minimum target number. Sometimes it is used for a maximum limit, though, as in "You have exceeded your bandwidth quota for this month." |
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Captain Corea

Joined: 28 Feb 2005 Location: Seoul
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Posted: Wed Aug 16, 2006 10:16 pm Post subject: |
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| Yup, I think that most native speakers would look at this and understand that Quota means minimum. However, it can mean both, and explaining why it means only on in this case is tough. |
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Juregen
Joined: 30 May 2006
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Posted: Wed Aug 16, 2006 10:20 pm Post subject: |
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Quota can either mean minimum or maximum, depending on what you are putting a quota in.
If it is a defensive Quota, it mostly is a minimum Quota, e.g. Korean cinema. Show a minimum days for the Korean Movie. This has given rise to a lot of smaller cinema's. I was quit surprised the first time i went to a korean cinenam, but then i learned about the Quota and it made sense.
It is better to have a lot of small rooms so you can "waste" some space on bad korean movies, and still make money on the others. This is the adverse effect of Screen quota's.
If it is an offensive Quota; the tendency will be to enforce a maximum. Mostly used for imports. e.g. you can only import x amount of chocolate .
There are many more offensive Quota's then Defensive Quota's. |
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RACETRAITOR
Joined: 24 Oct 2005 Location: Seoul, South Korea
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Posted: Wed Aug 16, 2006 10:45 pm Post subject: |
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| This is probably more easy to understand for Canadians because we have Can-con. |
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Captain Corea

Joined: 28 Feb 2005 Location: Seoul
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Posted: Wed Aug 16, 2006 11:07 pm Post subject: |
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| RACETRAITOR wrote: |
| This is probably more easy to understand for Canadians because we have Can-con. |
Aye, that's what I was thinking. But for a brief moment, I was wondering if maybe I was throwing a western view on it all. |
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Ya-ta Boy
Joined: 16 Jan 2003 Location: Established in 1994
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Posted: Thu Aug 17, 2006 12:15 am Post subject: |
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| Maybe theater owners are playing loose with the facts when they explain why they don't openly support the reduced quota. It wouldn't be the first time such a thing has happened here. Just like most (all?) of my friends believe foreign food imported here is always of low quality because foreigners don't respect Korea. IF the theater owner wants to show a foreign block-buster, then he would reduce the amount of time he shows a poor-performing Korean film. Naturally, rather than say he wants to make money, he just blames it on the foreigners forcing open the market. It isn't HIS fault. |
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Captain Corea

Joined: 28 Feb 2005 Location: Seoul
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Posted: Thu Aug 17, 2006 3:12 am Post subject: |
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| Where is RR with all his linkies??? |
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Hater Depot
Joined: 29 Mar 2005
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Captain Corea

Joined: 28 Feb 2005 Location: Seoul
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Posted: Thu Aug 17, 2006 4:22 am Post subject: |
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Wow, I should have know Galbijim would have something. I even looked on Wiki too
/sigh
EDIT: NM, got it to work now.
Last edited by Captain Corea on Sun Aug 20, 2006 3:16 am; edited 1 time in total |
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mindmetoo
Joined: 02 Feb 2004
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Posted: Thu Aug 17, 2006 4:32 am Post subject: |
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| RACETRAITOR wrote: |
| This is probably more easy to understand for Canadians because we have Can-con. |
I like to call the Korean system "han-con". No one ever gets my joke. Can-con was a boom for the Canadian music industry and han-con sort of parallels the development of Canadian music.
First you had crappy Canadian pop bands that were played as filler so the radio stations could get on to the Beatles. In Korea you had crappy softcore flicks played as filler.
Then you had the moment when Canadians were like "hey, Canadian music is not only good, but by gosh, Americans like it to." The early '90s with the Barenaked Ladies kind of established that Canadian music can have an audience and make money. Korea's Christmas In August won a few high profile awards and then Swiri (with the Korean woman from Lost) became Korea's first legit domestic blockbuster. It was a one two punch that told Koreans not only could they make good movies, but they could make popular Hollywoodish action movies.
Canadians today prefer to buy Canadian bands over others. Koreans prefer to see Korean movies over others. |
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billybrobby

Joined: 09 Dec 2004
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Posted: Thu Aug 17, 2006 4:43 am Post subject: |
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I just don't get the attitude of the quota supporters. Don't they feel a little embarrassed in implicitly admitting that people don't really want to watch their movies? Where's all that Korean pride? It's not like doing away with the quota mandates that American movies be shown more. It just opens up free competition. It's entirely up to the tastes of the Korean people.
But everybody knows this. I doubt that people support the quota for anything other than monetary or nationalist reasons. |
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