laogaiguk
Joined: 06 Dec 2005
Location: somewhere in Korea
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 Posted: Mon Sep 18, 2006 4:58 pm Post subject: Try iPod-sized snacks with mini-flicks |
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Try iPod-sized snacks with mini-flicks
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Try iPod-sized snacks with mini-flicks
Sep. 18, 2006. 06:20 AM
LINWOOD BARCLAY
Now that Apple is unveiling a line of new and improved iPods, with even brighter little screens, longer battery life, and a new service that will allow you to download movies and TV shows to them, it's no surprise that other companies are stepping forward with some jazzy accessories.
Of course, from the moment iPods hit the market, you've been able to buy little carrying cases for them in a variety of colours, but now that more of these gadgets are offering movies, there's room for another, more specific, after-market item.
What are you going to eat while you watch your iPod movie?
That's where Microtreats comes in. Microtreats is the first company specializing in snacks for people watching very tiny films.
Microtreats' corporate philosophy is pretty simple. It believes that if people can be conned into spending hundreds of dollars to buy a device that displays a movie on a screen no bigger than a Post-it note, and if these people can be made to think it's a terrific entertainment experience, surely there's money to be made on a new line of snacks that would accompany such an experience.
Microtreats' most popular product is bound to be a bag of Corndots, the world's smallest popcorn served in the world's smallest bag. "So small," say the promotional materials, "you can't even get your hand in it!"
Microtreats, using some of the most advanced techniques employed by the genetically modified food industry, has come up with a corn kernel not much bigger than a speck of dust.
When subjected to intense heat, either in a conventional oven, or a microwave, it explodes to 100 times its original size, and yet, even in its cooked form, it is nearly invisible to the naked eye.
It's only when you get a few thousand of them together that you can see them � think yellow salt.
Even though a bag of Corndots is no bigger than the tip of your index finger, it'll hold more of them than you could count in a lifetime! And yet, they still manage to remain a low-cal, low-fat snack.
Corndots comes in regular, cheese, and buttery flavour, and once you dig into a bag � or at least tip it into your mouth � you're going to work up a powerful thirst.
You'll be wanting to wash down your Corndots with a cup of Nanopepsi, the official pop of the iPod movie generation. Served in a thimble-sized cup, Nanopepsi manages to be refreshing, but doesn't leave you with that bloated, gassy, feeling. Says Microtreats: "Nanopepsi: the perfect way to foil kids who live to burp."
(Here's a tip: If you're ordering a cup of Nanopepsi, ask for it without ice. You get more that way!)
Are nachos and cheese more your thing? Microtreats has developed some button-sized chips that come with an eyedropper of melted cheese. Maybe you like a bag of Twizzlers when you to the show. Well, no one's forgotten about you. When you reach into a package of Thinners, you might think it's hair, but it's not!
Microtreats says that it consulted with a number of other industries to come up with its product line, including Mattel, which has pretty much mastered the production of miniature food accessories for its Barbie line of toys.
"But," says a proud Microtreats, "our stuff tastes slightly better."
Some non-food items that Microtreats also plans to sell are a minuscule cellphone that goes off in the middle of the movie ("To give you the full theatre experience"), tiny bits of hardened gum that attach to the back of the iPod, and a ketchup packet-like container of Ministick that you can put on the floor to simulate spilled pop.
Microtreats are available at an electronics store near you, although they often get tucked behind the AAA batteries. |
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