mishlert
Joined: 13 Mar 2003
Location: On the 3rd rock from the sun
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 Posted: Thu Nov 02, 2006 2:22 am Post subject: Marketing Dilemma: How To Promote a Film Called '****'? |
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How can a studio promote and market a film whose title is the F word? That is the challenge facing ThinkFilm, which is releasing ***k the movie in New York and Los Angeles on Nov. 10 before expanding it. Bloomberg News quoted ThinkFilm's marketing chief, Mark Urman, as describing his quandary this way: "Newspapers, unless they are alternative weeklies, cannot print the word ... and movie theaters cannot put the title on a marquee." Another complication facing the company -- the title of the movie would also force the MPAA ratings board to issue an NC-17 rating; ThinkFilm has therefore decided to release it unrated. However, Mark Cuban's Landmark Theatre Corp. has reportedly agreed to exhibit it in 57 theaters in 23 markets.
http://www.imdb.com/news/sb/2006-11-01/
Plot Outline: A documentary on the expletive's origin, why it offends some people so deeply, and what can be gained from its use
http://www.imdb.com/title/tt0486585/ |
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