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alyssarayner
Joined: 08 Nov 2006
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 Posted: Thu Nov 09, 2006 2:36 am Post subject: Help on Hagwons please... |
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Hi 
I work for an advertising agency based in the UK with university clients who are looking to recruit students internationally, including targeting Korea. We would like to send posters and possibly leaflets about the universities here in the UK for students to read in hagwons.
Would you happen to provide a contact at all, perhaps an education association or governing body in Korea that you know of who head-up hagwons?
I look forward to hearing from ANYONE soon. You help is much appreciated. Please email me on the address below.
Kind regards,
Alyssa
alyssarayner AT footprintadvertising.com[/b] |
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butlerian
Joined: 04 Sep 2006
Location: Korea
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| Posted: Thu Nov 09, 2006 2:59 am Post subject: |
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Wow...those poor UK students don't know what they're getting themselves in for...  |
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alyssarayner
Joined: 08 Nov 2006
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| Posted: Thu Nov 09, 2006 3:11 am Post subject: |
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So, do you know of any contacts at all?
I'm sure Korean students would love the opportunity to study abroad in the UK. |
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chronicpride
Joined: 16 Jan 2003
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| Posted: Thu Nov 09, 2006 4:08 am Post subject: |
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| alyssarayner wrote: |
I'm sure Korean students would love the opportunity to study abroad in the UK. |
They do. That's why they go through the gazillion placement agencies in Korea who are already sending students to oversea universities.
There are tons of Korean companies over here that have made the inroads that you're hoping to make. The trick is not finding universities to introduce students to. A quick search on Wikipedia can generate those results and then its left to emailing or calling the uni in UK or elsewhere. The trick is, obviously, to make those contacts with mothers or placement agents who have access to the students and hopefully cut a deal on placements. But I'm sure that I don't need to tell you that, as you know the business that you're in. You just have to remember that 9.5 times out of ten, Korean mothers will commit to a Korean placement agent who they can talk face-to-face with and receive assurances, in Korean, that their child will be in good hands and that this is a good financial decision for them, as opposed to entrusting the child to someone pitching over the phone or email, who they have language barriers with, to begin with.
And trying to meet a Korean placement agent in hopes to cut a deal (he introduces student, you introduce school) puts you at a disadvantage, as he will just persuade the mother to commit the child to attend the university that has the highest commission for him, usually ones where he's already dealing directly with a uni and he doesn't need a go-between for.
Sorry to be a pessimist, but your clients are in a real disadvantageous position over there in a tough racket thats run over here. |
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alyssarayner
Joined: 08 Nov 2006
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| Posted: Thu Nov 09, 2006 4:45 am Post subject: |
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Thank you very much for your help ChronicP.
So� from your knowledge, do many many students visit placement agencies? � for both Korean based universities as well as international ones, like those here in the UK (my clients)? Do you think it is worth getting in touch with agencies to see if we could work with them or, in your opinion, would it be a complete rip-off for me as the managers are only interested in their commission? Any ideas on costs?
Who is the governing association over hagwons then, or is this type of education body non-existant in Korea?? As for arranging for posters to be hung in hagwons and leaflets provided, who can put this in place � that is my ultimate aim! Surely, there are already posters advertising further education and universities so there must be a way of getting through to the students�.
ALL SUGGESTIONS WELCOME!
Thanks,
Alyssa |
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Captain Corea
Joined: 28 Feb 2005
Location: Seoul
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| Posted: Thu Nov 09, 2006 6:35 pm Post subject: |
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Chronic might be able to answer better, but I do know there are Hogwon associations here in Korea, but their purpose is market regulation more than naything else.
What you might want to consider is contacting the top 5 chains. KNow that each of those chains have their own placement agencies though. |
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hubba bubba
Joined: 24 Oct 2006
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| Posted: Thu Nov 09, 2006 6:47 pm Post subject: |
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| alyssarayner wrote: |
Who is the governing association over hagwons then.......
Thanks,
Alyssa |
Hahaha...Could it be.....SATAN???  |
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alyssarayner
Joined: 08 Nov 2006
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| Posted: Fri Nov 10, 2006 1:54 am Post subject: |
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Haha Hubba Bubba - thats not very nice though!
Captin Corea (or anyone else with a litle knowledge  )- Can you help me out with the top 5 chains of hagwons?? I know the ECC is a big contender, though I don't know of anymore...
Thanks for the advice, it's definitely a good idea to contact the chains, just to see what kind of reception I get then I'll know whether it's the correct or incorrect route to follow.
Look forward to more...
Alyssa |
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alyssarayner
Joined: 08 Nov 2006
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| Posted: Fri Nov 10, 2006 9:09 am Post subject: |
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Just to update you I hve found a number of top/popular hagwon chains:
Soodo
ECC
YBM
Pagoda
Wonderland Schools
Anyone have a comment on these, or a decent contact? |
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huffdaddy
Joined: 25 Nov 2005
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| Posted: Fri Nov 10, 2006 9:26 am Post subject: |
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| alyssarayner wrote: |
Just to update you I hve found a number of top/popular hagwon chains:
Soodo
ECC
YBM
Pagoda
Wonderland Schools
Anyone have a comment on these, or a decent contact? |
I assume you're targeting high schoolers? AFAIK, not many high schoolers attend these hogwans. They're in school until like 10pm. If they study English after that, it'll be at a cram school or with a private tutor. |
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alyssarayner
Joined: 08 Nov 2006
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| Posted: Fri Nov 10, 2006 9:28 am Post subject: |
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Thanks very much for your reply 
What would you suggest to be the best thing to do then? |
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Ya-ta Boy
Joined: 16 Jan 2003
Location: Established in 1994
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| Posted: Fri Nov 10, 2006 9:56 am Post subject: |
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| What would you suggest to be the best thing to do then? |
Advertize in the big newspapers that you have schools that will house Korean students with other Koreans, feed them 3 Korean meals a day, and that will guarantee the students that they will magically learn English without more than 10 or 15 minutes of studying a day--and that that studying will be through memorizing sentences. |
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alyssarayner
Joined: 08 Nov 2006
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| Posted: Mon Nov 13, 2006 2:51 am Post subject: |
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Happy Monday everyone!
Just to reiterate, I would like to directly reach Korean students, age 16-24, to raise the awareness/advertisise the opportunities to study abroad at universities in the UK - not to advertise Korean schools with Korean housing and Korean meals available at no cost.
I have had no luck so far in doing this, it seems the big chains of hagwons, which I now understand have young students attending, don't want to get back to me! 
Are there any big chains of cram schools for slightly older students (16-24's)???
You help is SO appreciated!
Many thanks,
x |
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