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mytime
Joined: 15 Oct 2006
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 Posted: Sun Jan 07, 2007 10:27 pm Post subject: were all the good colors taken? |
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I'm talking about SK's decision a few months ago to revamp all their banners and signs and changing the colors to orange and red
I have to say that is probably the worse color combo I've ever seen used by a major company
Surely there must have been better more attractive colors they could use
It's only been a few months and it already looks old and outdated |
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JongnoGuru
Joined: 25 May 2004
Location: peeing on your doorstep
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| Posted: Sun Jan 07, 2007 10:55 pm Post subject: |
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Agreed, the annoying the SK red & orange colour scheme has got to go. Not only is it bad in the abstract, the colour combination looks all the worse for having nothing obvious to do with Korea. I could easily imagine something like it working quite well and logical in Portugal or Spain, for instance.
Another one I've always found nauseating is the garrish green & blue of Standard Chartered. Of course, that's not a Korean travesty, it's their global colour scheme. Their logo's nice, but seeing the broad exterior panels of those two competing strong colours, it's just a terrible effect. The colours of a child's toy or stupid TV cartoons. The Smurf Bank.
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heydelores
Joined: 24 Apr 2006
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| Posted: Mon Jan 08, 2007 1:31 am Post subject: |
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| It might be ugly, but you remember it, and it's got you talking about it. Seems to me that that's one of the main goals--to get people's attention. |
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tzechuk
Joined: 20 Dec 2004
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| Posted: Mon Jan 08, 2007 3:20 am Post subject: |
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I was a bit aghast when I saw the new logo... bu then I remembered I was in Korea..
Anything goes...  |
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JongnoGuru
Joined: 25 May 2004
Location: peeing on your doorstep
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| Posted: Mon Jan 08, 2007 4:54 am Post subject: |
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| heydelores wrote: |
| It might be ugly, but you remember it, and it's got you talking about it. Seems to me that that's one of the main goals--to get people's attention. |
Well sure, up to a point. But rather than merely memorable and distinctive, they've achieved notably bad & jarring (SC) or just bland & tedious (SK). And that can't have been what they were after. Eye-catching isn't that hard to do. I could paint my motorbike lime-green and my house hot-pants pink, and I guarantee you I'll get people's attention.
In the case of the SK red & orange, it's their telecom unit, chemicals, gas, it's the whole SK Group, not a particular industry. So what's the best one-size-fits-all group logo? Well, apparently SK thinks it's some kind of carnivalesque, sunny, vaguely Luso-Hispanic butterfly-type-thing.
I just find the colours annoying, but apparently the Koreans love it, because SK Corp. (filling stations) won the Korea Colour of Design Award for it.
 
Here's how SK Telecom explains themselves:
"The logo colors are red and orange in order to emphasize SK Telecom's commitment to happiness and customer friendly orientation."
(red = happiness & customer giddiness, huh)
In the case of Standard Chartered, good bank & great logo, but really jarring colour scheme. Like I said above, cartoon colours. Disneyesque. Banks don't all have to use dark, somber, heavy colours, but they don't have to compete with Baskin Robbins for eye-catching kerb appeal either. |
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