mindmetoo
Joined: 02 Feb 2004
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 Posted: Mon Jan 29, 2007 5:30 am Post subject: Canadian wine? Accept with curiosity |
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http://www.ft.com/cms/s/bc5c33b2-a1a5-11db-8bc1-0000779e2340.html
I read this a couple weeks back in the weekend Financial Times. Two paragraphs from the wine writer had me laughing because if you took out "Canadians" and put in "Koreans" and changed the topic from wine to "Korean golfer" or "someone with Korean blood in America doing something famous" or "Dokdo" you could use it as a template.
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I know a bit more now and have been following the progress of Canadian wine with interest ever since. In my experience no nation is more defensive about their wines than the Canadians, perhaps because they have so little vineyard, less than, say, Slovenia or Japan. Every time I go there to launch a book, usually a reference book about the wines of the world, I am berated for not having devoted more space to the land of maple syrup. I suspect this is partly because Canadians tend to be fed stories which rather overstate Canadian wine�s place in the world of wine.
Every time a Canadian wine achieves anything outside Canada, this is made the subject of a major news story, and the Canadian wine industry seems to delight in perpetuating similarly flattering propositions. It is popularly believed, for instance, that one of the favourite activities of China�s legion of counterfeiters is nothing to do with Gucci or Louis Vuitton but producing fake versions of Canada�s most famous wine, sweet Icewine made from frozen grapes that is as crisp as an icicle. And I must have been told at least eight times on my last short visit that the Liquor Control Board of Ontario, the monopoly that retails alcoholic drinks in Canada�s most populous province, is the world�s largest single buyer of wine. (I don�t see how it can be. For example, while the LCBO retails wine to fewer than 13 million people, of all ages, whose average annual wine consumption is 11 litres, the leading British supermarket Tesco has a 25 per cent share of the retail wine market in a country of 60 million people, so in effect supplies 15 million people whose average annual wine consumption is 22 litres.) |
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