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Starbucks steams at "Starstrucks" coffee chain

 
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Troll_Bait



Joined: 04 Jan 2006
Location: [T]eaching experience doesn't matter much. -Lee Young-chan (pictured)

PostPosted: Sun Mar 04, 2007 4:59 pm    Post subject: Starbucks steams at "Starstrucks" coffee chain Reply with quote

Starbucks steams at "Starstrucks" Indian coffee chain

Quote:
Starbucks Corp. is opposing Indian entrepreneur Shahnaz Husain's plans to start a chain of coffee shops called Starstrucks, the Mint business paper reported.

The U.S. coffee shop chain has told India's Controller-General of Patents, Designs and Trademark that the name is deceptively similar to its own name, the paper said.

Husain, an herbal beauty specialist who has a range of skincare and haircare products and salons named after her, is not willing to give up the name, the paper said.

"Why should I give it up? Hundreds of others are deceptively similar. What to do? They have opposed and we will fight," Husain, called the Herbal Queen, told Mint.

Husain plans to open 25 stores in a year. The shops will have a glamour theme, with posters of movie stars, the paper said.

"My concept's totally different," she said.

Starbucks, the latest in a line of foreign companies facing branding challenges in India, is reported to be awaiting permission from the Indian government to open its coffee shops in a joint venture with an Indonesian franchisee and Pantaloon Retail India Ltd.'s founder Kishore Biyani.

The government had sought some clarifications from Starbucks on its joint venture arrangement, local papers have said.
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Dev



Joined: 18 Apr 2006

PostPosted: Sun Mar 04, 2007 5:30 pm    Post subject: Reply with quote

Starbucks' paranoia about their name just goes to show that that's all they are is a name. If there was any uniqueness to their product, they would leave the immitators alone.

I can see Starbucks having to lower their prices one day because people will soon figure out that the cheaper immitators are just as good.
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mithridates



Joined: 03 Mar 2003
Location: President's office, Korean Space Agency

PostPosted: Sun Mar 04, 2007 8:37 pm    Post subject: Reply with quote

Dev wrote:
Starbucks' paranoia about their name just goes to show that that's all they are is a name. If there was any uniqueness to their product, they would leave the immitators alone.


I suppose you wouldn't mind at all a poster named Devv then that used your avatar and did nothing but rile up the other posters and challenge them to fights?
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Dev



Joined: 18 Apr 2006

PostPosted: Sun Mar 04, 2007 9:36 pm    Post subject: Reply with quote

mithridates wrote:
Dev wrote:
Starbucks' paranoia about their name just goes to show that that's all they are is a name. If there was any uniqueness to their product, they would leave the immitators alone.


I suppose you wouldn't mind at all a poster named Devv then that used your avatar and did nothing but rile up the other posters and challenge them to fights?


Laughing Laughing Laughing Good point, but it's still up to the person receiving any message to be a little inquisitive. For example; when I first started hearing about the Anna Nicole Smith trial and the name Howard Stern, I pictured the shock jock dj, not some lawyer.
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jinju



Joined: 22 Jan 2006

PostPosted: Sun Mar 04, 2007 9:47 pm    Post subject: Reply with quote

Pascucci's coffee kills Starbucks'
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Dev



Joined: 18 Apr 2006

PostPosted: Sun Mar 04, 2007 10:18 pm    Post subject: Reply with quote

jinju wrote:
Pascucci's coffee kills Starbucks'


I don't know about that, but it wouldn't surprise me. Starbucks set the standard, but other people are topping it I think.
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