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Joined: 14 Sep 2005
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 Posted: Fri May 11, 2007 8:57 pm Post subject: Speak Like a CEO: Secrets for Commanding Attention and Getti |
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Speak Like a CEO: Secrets for Commanding Attention and Getting Results
Bates, Suzanne
http://www.whatthebook.com/book/9780071451512?
Book Description
An award-winning news anchor presents methods for better communication in any business environment
During her 20 years in broadcasting, award-winning news anchor Suzanne Bates conducted more than 10,000 interviews, during which she witnessed business leaders, politicians, and celebrities at their best and worst. Now a top CEO communication coach, Bates is renowned for her uncanny ability to transform even the shyest oratorical mouse into a public-speaking lion. In Speak Like a CEO, Bates:
* Reveals the secrets for communicating in any situation
* Describes simple techniques for acing speeches, presentations, media interviews, Q&A sessions, business meetings, and more
* Outlines self-improvement plans that can easily be customized to your needs
* Shares secrets from top leaders, including Mario Cuomo's technique for overcoming stage fright and Colin Powell's secret for projecting authenticity
Speak like a CEO shows you how to:
* Overcome pressure and project a relaxed, comfortable presence
* Warm up any meeting and keep your audience engaged
* Discover your own authentic way to communicate
* Handle difficult conversations, interviews, and questions with confidence
* Ace the most challenging situations, including speeches, presentations, media interviews, Q&A sessions, business meetings, public debates, and more
* Create a simple, step-by-step plan so that you master every aspect of speaking
Your guide to handling any communication challenge like a pro, Speak like a CEO is one resource you don't want to be without. Whether you're on your way to the top or you've already arrived, you'll refer to it again and again.
"Speak like a CEO is a must-read for any professional who recognizes the key to success: building relationships. Whether you're giving a speech, meeting with employees, or networking with potential customers, this book will teach you how to master the art of communication so you can convey your message with warmth, authenticity, and conviction. If you want a big edge over the competition, you need to read this book!"
--Cheryl Richardson, author of Take Time for Your Life
"In Speak Like a CEO Suzanne Bates provides clear and wise advice on how to find our authentic voice. This is a truly valuable book."
Ken Blanchard, Co-author The One-Minute Manager� and The Secret
"It is neither the smartest nor the hardest working CEOs who succeed in business. It is the ones who best communicate their firm's vision to customers, vendors, and employees. Speak like a CEO shows you how."
--Tom Stemberg, CEO of Staples
"Must reading for anybody who wants to make a connection--whether it's through a TV screen, in a boardroom, or on a stage."
--Miles O'Brien, CNN news anchor
"Suzanne Bates's advice is concise and practical. Communication within your organization and with the media is critical to image and success. This book will help every executive do a better job."
--Chris Hansen, Dateline NBC
"Suzanne Bates's book provides a wealth of usable information in an easy-to-use format that will prove useful and effective for leaders in all sectors: public, private, or not-for-profit."
--Jane Swift, former governor of Massachusetts
Award-winning news anchor and top CEO communication coach Suzanne Bates arms you with powerful tools for crafting an authentic communication style all your own. And, with the help of examples from many of the all-time great communicators, she schools you in proven techniques for acing any communication challenge, including speeches, presentations, media interviews, toasts, and more.
Read once. Like new.
W15,000 shipped anywhere in Korea |
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