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Hyundai's ad campaign: "The Big Duh Sale"

 
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charlieDD



Joined: 16 Jun 2006
Location: Seoul, Korea

PostPosted: Thu Aug 09, 2007 6:27 pm    Post subject: Hyundai's ad campaign: "The Big Duh Sale" Reply with quote

Here in the states, Hyundai's ad campaign this month is "The Big Duh Sale" ( I suppose somehow cashing in on the popularity of The Simpsons Movie and Homer's ever more popular "DOH!" . Guess they couldn't use the "DOH" )

The campaign uses classical and classic music in which DUH is repeated over and over to the melody. For example, The William Tell Overture . . . . "Duh, duh, duh, duh, duh, duh, duh, duh . . Duh, duh, duh, duh, duh, duh, duh " Or, the theme from Space Odysey 2001, . . . DUH, DUH, DUH . . . Duh Duh . . . .
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just another day



Joined: 12 Jul 2007
Location: Living with the Alaskan Inuits!!

PostPosted: Thu Aug 09, 2007 7:08 pm    Post subject: Reply with quote

are u sure? Laughing

i haven't seen this.

sounds hilarious

i think hyundai hires good advertisers... for the past several years, the commercials really hit the spot.
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bluelake



Joined: 01 Dec 2005

PostPosted: Fri Aug 10, 2007 3:55 am    Post subject: Reply with quote

I'm visiting in the States right now (back to Korea on Monday) and it seems like that ad is on a couple times per hour.
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HapKi



Joined: 10 Dec 2004
Location: TALL BUILDING-SEOUL

PostPosted: Fri Aug 10, 2007 4:59 am    Post subject: Reply with quote

I found several here,
http://www.youtube.com/results?search_query=the+big+duh+sale

including Mission Impossible and The Pink Panther

Same brand, different campaign, this one is hilarious-
http://www.youtube.com/watch?v=9GQUhPJxcBQ
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PimpofKorea



Joined: 09 Dec 2006
Location: Dealing in high quality imported English

PostPosted: Fri Aug 10, 2007 5:10 am    Post subject: Reply with quote

funny thing is Korea's flagship automobile company is the poor man's car back in the States.
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desultude



Joined: 15 Jan 2003
Location: Dangling my toes in the Persian Gulf

PostPosted: Fri Aug 10, 2007 6:04 am    Post subject: Reply with quote

Yes, it is a disconcertingly amusing.

The voice over is very serious, and in the background, to the tune of classical music, is the "duh, duh, duh, duh."

Yes, I loved my Hyundai in Korea. People in the States look at it as rather bottom of the barrel.
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just another day



Joined: 12 Jul 2007
Location: Living with the Alaskan Inuits!!

PostPosted: Fri Aug 10, 2007 8:39 am    Post subject: Reply with quote

PimpofKorea wrote:
funny thing is Korea's flagship automobile company is the poor man's car back in the States.


yeah... one of their advertisers addressed that too...

a bunch of people running up to a hyundai, all excited, and then they see its a hyundai and they're like... "oh..." all disappointed.

hahahahhahaha

seriously they are hiring some funny ass advertisers...

the image of hyundai is improving tho. its been pretty drastic in the past 10 years. its seems more in the line of a honda brand nowadays.
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just another day



Joined: 12 Jul 2007
Location: Living with the Alaskan Inuits!!

PostPosted: Fri Aug 10, 2007 8:40 am    Post subject: Reply with quote

HapKi wrote:
I found several here,
http://www.youtube.com/results?search_query=the+big+duh+sale

including Mission Impossible and The Pink Panther

Same brand, different campaign, this one is hilarious-
http://www.youtube.com/watch?v=9GQUhPJxcBQ


omg hilarious Laughing
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