Korean Job Discussion Forums

[in_seoul_2003]

From the Korea Times:

The government is currently campaigning its ``Vision for Brand Power Korea 2010,'' which aims to have 70 percent of total Korean exports come from brand name companies and to place more than 10 Korean brands on the world's 100 most recognized names list by 2010.

Yes, yet another top-ten list courtesy of our Korean jingoists (By the way, what happens to all the other top-ten lists which always seem to pass us by with much media fanfare only to end up in oblivion?).

This one is particularly stupid. "Recognizable" to whom? Don't they know that different segments of society recognize different brands? Do they really think that in 3 years, 10 years, 50 years, or even 100, that GS or SK or Lotte or Korean Air are really going to be as recognizable as Levis to the average American?

And what if the 10 Korean brands on the list are recognizable but not recognizably Korean?

[Troll_Bait]

[cbclark4]

I really don't think Koreans understand
branding vs. trademark vs. tagline vs. buzzword.

I think they think all are the same.

[ajgeddes]

Hyundai, Samsung and LG are all super-famous in Canada, but everybody thinks they are Japanese.

[IlIlNine]

If they work hard to make quality products and offer them at consistantly resonable prices, then the advertising and brand recognition will largely take care of itself.