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Newbie



Joined: 07 Feb 2003

PostPosted: Thu Sep 13, 2007 11:13 pm    Post subject: Awesome Advertisement Reply with quote

Last month I flew home for a visit with the family. While reading Air Canada's in-flight magazine I came upon an ad for "Dynamic Korea" (yes, I know everyone here had a good laugh at "dynamic" a few months ago) Anyway, in the ad there is a nice little picture of a folk village, and then a list of 5 or so things that I assume make Korea "dynamic". Number one on this list................. "Korean b-boy dancers are world famous" Laughing Laughing

My wording may not be an exact match, but you get the idea. I actually let out a loud laugh when I read it. Can you believe it? Some ad wizards for Korean tourism are promoting break dancing as a selling point of this country.

Reason number 2, if memory serves, was Korean soccer fans. Sure, about 95% of them are nowhere to be found for 3 years and 11 months, but hey, let's promote them!

The other reasons actually made sense. Something about Korea's IT industry, spices, and... who knows. I'm still laughing at number 1.
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Drunken Monkey



Joined: 17 Jan 2007

PostPosted: Thu Sep 13, 2007 11:36 pm    Post subject: Reply with quote

Last month waiting for my plane from Phuket back to Seoul one of the ground crew came through the boarding gate. This was enough to send the waiting Koreans into a frenzy helped in no way by a loud "Bali wa" from an ajumma trying to corale her hyperactive kids.

Over 100 Koreans then spent the next 20 minutes in line* waiting to board despite the fact that no borading calls had been made and all the screens clearly stated the boarding time and a sign written in Korean at the gate also said the same time.

Once boarding time came around and i was walking down the ramp there was an advert for HSBC with a few quotes on it, the one that hit the nail on the head was "If everyone thinks the same nothing will ever change".

* I have to say that the Koreans displayed impeccable queing skills that i did not think they were capable of!!
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Natalia



Joined: 10 Mar 2006

PostPosted: Thu Sep 13, 2007 11:46 pm    Post subject: Reply with quote

This?

Quote:
The Korean B-boys took the world by storm.

Korea's jubilant Red Devil soccer fans captured the imagination of millions.

Korea's IT industry is trend-setting across the globe.

And in between there is a frenzy of energy that never ceases to sparkle.

This energy is Korea, ready and waiting to charge you up.

Come and experience Korea, Sparkling!!



I typed it up in April.

http://forums.eslcafe.com/korea/viewtopic.php?p=1135312&highlight=#1135312



And they wonder why they have no tourists.....................
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Newbie



Joined: 07 Feb 2003

PostPosted: Thu Sep 13, 2007 11:49 pm    Post subject: Reply with quote

Natalia wrote:
This?

Quote:
The Korean B-boys took the world by storm.

Korea's jubilant Red Devil soccer fans captured the imagination of millions.

Korea's IT industry is trend-setting across the globe.

And in between there is a frenzy of energy that never ceases to sparkle.

This energy is Korea, ready and waiting to charge you up.

Come and experience Korea, Sparkling!!



I typed it up in April.

http://forums.eslcafe.com/korea/viewtopic.php?p=1135312&highlight=#1135312



And they wonder why they have no tourists.....................


THat's the one!! Please tell me your "typing" of it consisted only of editing and then actually "typing" rather than making it up yourself.
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Natalia



Joined: 10 Mar 2006

PostPosted: Thu Sep 13, 2007 11:53 pm    Post subject: Reply with quote

I typed it from the advertisement in a travel magazine (my scanner was - and still is - broken). That's it word for word.
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thebomb



Joined: 13 Nov 2006

PostPosted: Thu Sep 13, 2007 11:55 pm    Post subject: Reply with quote

Natalia,

I think Newbie was actually inquiring in to whether you created the advertisement or copied it verbatim from a source onto Dave's.
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Natalia



Joined: 10 Mar 2006

PostPosted: Thu Sep 13, 2007 11:58 pm    Post subject: Reply with quote

As I said, it's word for word from the advertisement. I read the ad, typed the ad straight out of the magazine. Didn't change anything.

Confused I don't how how to make myself any clearer....
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Troll_Bait



Joined: 04 Jan 2006
Location: [T]eaching experience doesn't matter much. -Lee Young-chan (pictured)

PostPosted: Fri Sep 14, 2007 12:44 am    Post subject: Reply with quote

In his book "The Koreans" Michael Breen talked about how they have no idea how to market themselves. For example, they'd rather take you to a factory than to a temple.



________________________
Bravo your hub of sparkling.
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