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Chan-Seung Lee
Joined: 03 Dec 2005
Posts: 1032
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 Posted: Sat Apr 21, 2007 6:56 am Post subject: redo |
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| Mattel says its retro redo is just one of the company's strategies to reconnect the brand. |
According to my English dictionary, 'redo' is only a verb. But in the quote, 'redo' may be used as a noun. Is 'redo' frequently used as a noun among natives even though it is originally a verb?
Please let me know.
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CP
Joined: 12 Jun 2006
Posts: 2875
Location: California
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| Posted: Sun Apr 22, 2007 7:21 am Post subject: |
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No, it's not commonly said. The writer is using casual language, trying to sound hip or something.
Retro is a prefix meaning back or backward or returning; a redo would be a repetition of something or a makeover or a renovation. So the retro redo means revising something to look like past versions. Since it's Mattel, it must be toys of some sort--maybe GI Joe or Barbie, or the Hula Hoop.
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