Dave's ESL Cafe's Student Discussion Forums

[KejciorF]

Hi Everybody,

I have the following Business English doubts:

1. Tom East is the SENIOR executive in charge of Marketing.
Can we put CHIEF instead of SENIOR? If not, why?

2. What does DEMUTUALIZATION mean?

3. What does MARKET-LED mean?

4. What's the difference between a CUSTOMER and a CONSUMER?

5. What are HIGH STREET SHOPS?

6. Competitors are angry that the company is using LOSS LEADERS to attract customers.
What are LOSS LEADERS?

TIA,

Kate.