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runs

 
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tcom



Joined: 06 Nov 2005
Posts: 37

PostPosted: Thu Oct 18, 2007 9:02 am    Post subject: runs Reply with quote

Hello. I have question.
the sentence below is about licensing by a record label.

Quote:
Our Key Advantages Are:
● Lower minimum runs of product than the competition can offer
● We own all our recordings, so we can offer a fast, expert and efficient service
● Outstanding value for money
● A phenomenal choice of repertoire
● The complete service from your initial concept to the finished CD


Could you tell me what the word "runs" means?

Thanks in advance.
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asterix



Joined: 26 Jan 2003
Posts: 1654

PostPosted: Thu Oct 18, 2007 1:53 pm    Post subject: Reply with quote

A product run is the amount of a product to be made.
If you want a product made, the manufacturer will insist on a minimum number of the product in order to make it worth his while to set up his equipment to produce what you want.
A minimum product run of 500 means that he needs an order of at least 500 before he will agree to do it.
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tcom



Joined: 06 Nov 2005
Posts: 37

PostPosted: Thu Oct 18, 2007 4:51 pm    Post subject: Reply with quote

Hello.

Thank you for your helpful reply Very Happy
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